There are a lot of people out there suggesting that a small business owner can create their website overnight. And you can. But will it do what you want it to do?
photo © 2007 Ben Zvan | more info (via: Wylio)
What exactly do you want it to do? Are you happy with a simple online brochure, one that can be visited by existing customers to find what you offer and where you are located? What do your customers expect?
Or do you want it to open doors? Maybe to attract new customers with a site that gets attention and keeps it? Get customers to visit it regularly? Should they understand your business, in part, because they have interacted with your website and have struck up a bond of familiarity? That is the difference between basic brochure websites and today’s dynamic websites. Dynamic websites can do a lot of the customer acquisition steps for you …and at about the same cost!
Dynamic Website Structure
A dynamic website requires an integrated strategy and platform. One which may include blogging, lead generation, SEO (search engine optimization), social media, web-blog-CMS integration, analytics, plus may add in some key traditional marketing techniques that can really optimize your reach. What’s behind the site is as important as what is seen by its viewers. When done well, this package helps drive customers to your business and allows you to successfully reach your goals. The first step is to create a dynamic website that supports and is integrated with some of the tactics listed above. Does your site do this? Can it do this?
Have I scared you? That’s a lot to take in and it takes a different approach than was used to create websites of days gone by. Dynamic websites should be thought of more as a process (that you, the business owner, are a part of) than a project that you can check off your to do list. Today’s websites should be the center of your marketing activities and should support those activities. The benefit? Less guesswork, better measurement, better realization of where your marketing efforts and monies are going; all getting you to your goal faster.
Scalability to Fit Your Needs
Scalability is important to small business owners. A 3-5 page website is fine for some, where a 20 page website is needed for others. For some, blogging is the way to go, and for others maybe an online service that produces the same results is the answer. A dynamic website can offer many integrated features no matter the scale. Choice is the key. It can be scaled to fit the small business owners’ goals, and by implementing the right choices, also fit into their busy time schedules. Do you only have an hour a week to spend? There are many options to support the time crunch, which will also get you great results.
I can help you make the choices that make the most sense for you and your business. Call today for a free consultation. You really won’t know the possibilities until you check out your options, will you?