Independent Hotel and Resort Google Guide

Google is always changing things up, which has created the need for this “Independent Hotel and Resort Google Guide”. Last year, Google announced that many of their services are now offered as ‘Google My Business’. This group of integrated services is vital for independent hotels and resorts, and now, it’s a bit easier to navigate, too.


If you have previously used Google Places for Business or Google+ Pages dashboard to manage your business information, you will notice that your account has been automatically upgraded to the ‘Google My Business’ dashboard. Navigation is a bit different, so take a few minutes to learn the new lay out. There are online pop-ups that will help you through it.

Let’s walk through some of the commonly asked questions and comments that I have received from property owner’s and hospitality employees, whom I coach regarding Inbound Marketing development, including all things Google.

1. “I can’t afford Google.”

Actually, the list of services I’ll explore in this article are all FREE. Yes, Google may try to persuade you into using paid services like Google Adwords, but don’t be fooled into subscribing unless that is something you want to do.

2. “So what does My Google Business include and what do these tools do?”

Once you have a Google account you will be have access to all of these services through one dashboard. Setting them up and integrating them is up to you.

Gmail stacks and organizes conversations into threads for easy reading while storing an ample amount of email (10+ Gb).  Customizing folders and labels allow you to logically and visually organize email.

Gmail can be setup with your domain –example It also has the ability (in Chrome browser) to add certain apps like Yesware to make routine correspondence, like welcome letters to your guests easier, essentially automating these tasks. All this with thorough malware, virus checking and excellent spam handling features.


Google Local (formerly Places) is one of the most important placements that any business can subscribe to. It provides a snapshot of your hotel or resort that appears in Google Search & Maps. It also provides great SEO (Search Engine Optimization) opportunities. As Google tries to compete in the travel market, the guest reviews listed in Google Local receive as much persuasive power as TripAdvisor reviews do. Don’t forget to add 10-15 of your top photos as well. Pictures sell.

Google+ Is Google’s answer to Facebook. As Google moves resources to more fully support this feature do not expect it to go away anytime soon. For hoteliers, using Google+ links to/from your website is a great way of establishing reputable links that search engines value when crawling. If you’re using Gmail, it is a great way of connecting with past guests via a one-click ‘add to circles’ to increase your repeat guest rate and to seamlessly stay in touch.

Google Analytics tracks your website traffic and inbound marketing efforts. It allows you to follow demographic metrics like geographic location of your guests. For anyone that spends any time with online marketing, it is a must-have and is the source that many paid analytics companies use. Why pay for it when you can get it first-hand for free?

Webmaster Tools is a tool that reports on your website ‘health’ like sitemap performance and crawl errors. It will uncover important SEO issues like ‘duplicate content’. If you do not manage your website yourself, be sure that your web developer is monitoring this important tool. I recommend starting a Gmail account for your web tools and analytics and asking your web professional to add this Gmail to your Webmaster Tools and Analytics accounts. That way you will avoid losing access to it for a variety of reasons. Doing this will also make these reports available to you directly.

3. “Why does my business need Google?”

Small ‘Indie’ hotels and resorts need every advantage to compete in the ever-changing hospitality world. Make no mistake, no matter how stable your ‘local’ lodging property is today, attracting new guests and keeping the old ones will depend on having a farther reach and better communication. The most affordable way to do this is through online marketing efforts that include these free Google services.

4. “How do I sign up?”

Go to and click on the ‘Get on Google’ button.

Allow yourself ample time for setup of the various services. If you have an ‘intern’ or assistant ask them to do the initial opening of services and work together to add content and optimize your pages to meet your business goals. I suggest completing them systematically, maybe one a week until they’re complete. Then revisit them as needed. Keep track of what you’ve signed up for and when.

Good luck! Let me know if you’ve found these services to be easy to setup and beneficial to your business. I’d love to hear from you at Lynn @

Social Energizer provides attractive, Responsive Mobile-ready web design with a focus on crafting healthy, over-achieving websites for hospitality clients. Hands-on guidance building operational infrastructures includes help with website booking engines, property management system (PMS), online credit card acceptance, and GDS/OTA integrations. Our focus is for independent resorts and hoteliers to systematically keep costs down and increase profits. Assistance and training in SEO, analytics, Google Adwords campaigns, reputation management, sales source tracking, and social media (aka inbound marketing) are just a few more of the challenges we help hospitality teams tackle.

This article originally appeared in the Wisconsin Hotel & Lodging Association’s InnTouch magazine’s Summer 2014 edition. I’d like to thank them for the opportunity of reaching out to local innkeepers. I often recommend this very professional Association, run by a very small, but diligent team. Their focus on the welfare of the hospitality industry and the travel business in Wisconsin is vital and they are to be applauded for all they do. 

Thanks Lynn

Is Your Hotel Facebook Nearby Ready?

Facebook Nearby is picking up momentum. It raises some important questions for hoteliers.

  1. Does your hotel have a Facebook Page optimized for business?
  2. Can people ‘check-in’ to your hotel on Facebook?
  3. How important are guest reviews to your business?
  4. Do you actively manage your reviews? And seek new ones?
  5. Will Facebook ‘Nearby’ be able to pick up your location?
  6. Is your site mobile ready?

Below are a couple of excerpts on a post from Revinate (via Are Morch) on new features from Facebook that will be vital for hotels.

“What Hotels & Restaurants Should Know About Facebook Nearby Upgrade

Photo (1)Yesterday, Facebook announced upgrades to their mobile application’s Nearby functionality for both the iPhone and Android. This upgrade now positions Facebook’s mobile app much closer to Foursquare’s recent local recommendation terrain, as users can search and find local businesses to visit, based on their proximity, by name or category. In addition to enhancing the application’s local discovery functions, Facebook’s Nearby also now comes with a 5 star ratings system for local businesses that is noticeably comparable to both Yelp‘s 5 point scale as well as Foursquare’s recent 10 point rating system.”

“Action Items for Hotels & Restaurants

PhotoWith about one out of four Facebook users worldwide tagging at least one of their posts each month by location, the now two-year old ability to share your mobile check-in with others has clearly reached a critical mass. With half of Nearby visits coming from mobile users, Facebook has additionally overhauled the Places Pages design for mobile as well, which means more changes to pay attention to that have direct hospitality implications. Accordingly, here are some action items to tick off when conducting your audit of your hotel or restaurant’s Facebook Places page.

  1. Update Your About SectionFor hotels, this section must include all of your basic information (phone number, physical address, email address, description of your property and general facility information) as well as the all important website link. Be sure that this website link direct users to your mobilly-optimized website so that you don’t miss the opportunity to capture more mobile traffic to your site. For restaurants, the same basic information from above applies, as well as ensuring hours of operation, price range, specialties, attire, services, and payment options are all up-to-date. While these categories do not differ from your desktop-accessible Facebook Business Page, they’re important to review as the likelihood of receiving a positive rating may be contingent on these basic pieces of information.
  2. Update Your CategoryThis may sound self-explanatory, but particularly in the case of restauranteurs, categorizing your business can have a huge impact on the foot-traffic your dining establishment may receive. With over 20 subcategory options to choose from, make sure you’re accurately representing the restaurant cuisine experience so not to disappoint the customer.
  3. Encourage Ratings & Reviews: As is the case with every social media and online reputation management practice, the best way to generate more interest in your business is simply by asking. Don’t shy away from encouraging your consumers to like, check into, rate, and recommend your place. Like Yelp, these ratings can have a significant impact on the consumer’s likelihood to visit your establishment, as they are prominently displayed directly on the landing page of the business listing.

If you find your hotel or restaurant is on Facebook Nearby but has not been merged with your brand’s Facebook Business Page, OR is simply not showing up on Nearby at all, do not fear! To remedy this dilemma, Facebook offers a great couple of resources to help assist with this issue.”

Click here to read the full article at Revinate.


The World Media Awards: Why YOU Must Enroll

World Media Awards Logo

I was recently asked by Murray Newlands to support the World Media Awards coming up February 25, 2012 in San Francisco. I am often quite a skeptic and I try to look things over carefully (maybe it’s my german heritage upbringing and living in conservative Appleton, WI. And getting spam-scammed online recently). So I took a good look at the whole project and the people involved. All I can say is, the more I look things over on this subject the more excited I get. This is going to be BIG!

Here’s what Murray had to say about the upcoming Media Awards:

There are lots of remarkable bloggers and publishers doing outstanding work, and those who stand out deserve to have their hard work recognized, associate with each other, and see their readerships grow. That’s why the World Media Awards exist- to recognize and reward great contributions to media from bloggers and publishers.   In my own career, I’ve learned and benefited so much from others that I wanted to help establish some way to give back to an industry I love and show appreciation to the up-and-coming leaders. The World Media Awards will culminate in a one day event in San Francisco that will celebrate the best in blogging, forums, publishing and media from around the world.

So if you are a first class blogger, why should you enter?

1. Get Recognized- You Deserve ItWorld's Best Tile

You put a lot of effort into making your blog amazing. You know it and your readers know it. The World Media Awards is a way for you to get authoritative credit from other bloggers and industry experts. That recognition will help you develop your readership, make new collaborative connections, and hopefully have a few warm fuzzy moments that make all the late nights even more rewarding.

2. Meet Other Bloggers Who Care

Blogging, forums and most other online media is about conversation and interaction, but sometimes it’s easy to end up pecking away behind a monitor in your office or home all alone. Meeting other bloggers and publishers keeps the fire lit and the conversation going. When you enter the World Media Awards, you’ll be listed alongside other bloggers and publishers who put the same level of pleasure, attention and effort into making their blog top notch.

3. Expose Yourself to New Partners

If your blog or forum is part of your business, being part of the World Media Awards will increase your exposure by putting your name in front of countless visitors to our site and the award ceremony. That means you can find out who else is doing very good work, strut your own stuff, and expand your network of contacts and collaborators.

4. Make Yourself Irresistible to Clients

What helps your chances at winning that next pitch more than extending your network? Telling that network that you are the winner of a World Media Award. Winning an award shines a light on your success, and it serves as an example of the commitment, engagement and exacting standards you apply to your work.

5. Be Part of the Beginning of Something Big

Because 2012 is the first year for these awards, you have the one-time chance to be the inaugural winner and set the standard for the World Media Awards in your category. Getting in on the ground floor of these awards will open doors for you as a blogger and a publisher.   The bottom line is, the World Media Awards will shine a spotlight on the year’s most successful bloggers and publishers, and on the businesses that serve and interact with them.

Now is your chance to be one of them.

Twitter hashtag #wmads

The sponsors include GrowmapPace LattinVigLink and Trancos. World Media Award judges include Steve Hall, Sarah Austin, Chang Kim, Julie Wohlberg, Pierre Zarokian, Ivka Adam, Cheryl Contee, Krystyl Baldwin, Adrian Harris, Jeremy Wright, Rob Bloggeries, Dave Duarte, Tanya Alvarez, Dana Oshiro, Tom Foremski, and Judith Lewis.

Media partners include Adrants, Bloggeries, MediaVision, The Affiliate Marketing Awards, Read Write Web, My Blog Guest, Web Traffic Control and FeedBlitz. Murray Newlands is author of How to Make a Blog Book and Online Marketing; a User Guide. He is also founder of the Affiliate Marketing Awards. Born in the UK, he now spends his time in San Francisco and New York. Murray works for Audience Mindshare and consults for Trancos Ins as well as being an advisor for VigLink. Actually he is working on his new book: The Email Marketing Book.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their visibility online.

In addition to building dynamic and affordable websites, we integrate inbound marketing techniques into each business’ current marketing plan and utilize digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

Give us a call today!

Part Four – How do I know I’m not ‘spamming’? I’m just trying to promote my blog

Hopefully last week’s post didn’t make you stay awake at night wondering if you, too, were a spammer. When you leave comments on someone else’s blog how do you know it’s not spam? You can rest easy if you are leaving thoughtful comments on blogs that match or at least have something to do with your blog’s topic. In fact, commenting thoughtfully on someone else’s blog is a great way to get people to visit your own site and create backlinks. If you are cutting and pasting from one blog to another then you just may be.

White hat versus Black hat SEOwhite hat vs blck hat seo

In broad terms, SEO techniques are classified as white hat vs black hat. Just like in the Lone Ranger, if you want to be considered one of the ‘good guys or gals’ you want to be in the ‘white hat’ category. White hat SEO tends to look long-term and builds sites that are based on good design and interactivity. Black hat marketers use tactics that take whatever means to build rankings and often involve deception. One method uses hidden text where the text and background blend together. Another uses a practice called cloaking, which provides a different page response depending on if the page requested is by human or search engine. Search engines may remove black hats from their databases or reduce their online rankings.

And for God’s Sake, Don’t ‘Content Spam’ Either

Bloggers should also be cognitive of Content Spam. We all get ‘good’ at knowing what the search engines want and we want to make it easy for them to get it. If you do this job too well, you run the risk of being tagged a content spammer. Here some things to look out for:

Keyword spamming

This is using calculated placement of keywords within a page to raise the keyword count, variety and density of the page. This may include keywords that are directed more to the demographic, than what belong in the article. For example: a promoter wants to attract moms with children under 5. He or she places hidden text that may be similar to a popular women’s site hoping that the site will get picked up by search engines and will receive visits from these moms. In reality, the site might be for a matchmaking site or something similarly unrelated.

Meta-tag stuffing

This involves repeating keywords in the Meta tags and using keywords that are unrelated to the site’s content.

Hidden Text

The explanation was covered above in Black Hat SEO tactics.

Scraper Sites

Scraper sites use various programs to glean content that scores high in the search engine results pages. By taking a sampling of info from many sites, and recombining them new content is created. Some of these sites end up with higher rankings than the original writer of the information.

Article Spinning

Article spinning uses existing articles, usually taken from other sites, and rewrites the content. It is usually done by automated means or by hired writers.

Do not confuse article spinning with recycling your content. Using information from blogs you have already written and changing them up can be a good thing. It’s not what you do but how you do it. When using old content be sure to add some life and vitality to it. Can you pull out some questions for a poll? Can you do a video version? Doing things like that separates it from the dangers of article spinning.

Sometimes the lines are less than clear as to what the acceptable standards are. And when they are clear the lines themselves tend to keep changing. As with all things social media, use common sense, ask if you don’t know, and admit that you may be doing it all wrong.

Thank you for visiting my site and if you’ve read all four articles in our four-part series or if you’ve only read this one, I’d love to hear from you. Please don’t be afraid that because I watch closely for spam, I’ll think you are spamming me. Comments are what we bloggers live for! But maybe just add ‘not spam’ in your comment this time, then I’ll know for sure. I dare you.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their visibility online.

In addition to building dynamic and affordable websites, we integrate inbound marketing techniques into each business’ current marketing plan and utilize digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

Give us a call today!

Vanity Suffixes For Your Domain, Small Businesses Need Not Apply

This week in Singapore, the Internet Corporation for Assigned Names and Numbers (ICANN), which is the Internet body that oversees domain names, voted to open the control of domain suffixes a.k.a. gTLD (generic top-level domains) like .com, .net, .biz, etc. In the past they have allowed a total of only 22 suffixes. Going forward, companies will be able to apply for their own “vanity” suffixes or top-level domains.domain-suffixes

Mom and Pop, hold on! Don’t get too excited, this is probably a little bit out of your league and whether that’s a good thing or not will likely be a matter for future debate. By and large, this should not affect business in Appleton or Green Bay, WI. Let me use an example, likely new suffixes will be .coke, .ford, .canon, and maybe .kc –you get the idea. This move by ICANN is designed for the BIG BOYS and the brands that can afford it, not small or medium-sized businesses.

How Are They Targeted for the Big Brands?

Prices start with a $185,000 non-refundable application fee, plus an additional $25,000 annually just to operate the registry. Ouch! Now, that will keep a lot of businesses out, won’t it? Add in the whole legal cost of paying off cybersquatters to protect those trademarks and maybe Mom and Pop should be happy not to have been invited to this game.

The first round of applications will begin acceptance from next January to April (2012) and start appearing on the Internet by the end of 2012. ICANN will require those applying show a legitimate claim to the name they intend on buying and are hiring hundreds of consultants to adjudicate all of these claims. For those that apply and get turned down, please note that I said ‘non-refundable’ above. That’s right, if you get refused on whatever grounds, you lose $185,000.

Internet interest has of course spiked within all of the social media networks for this subject. The main concern seems to be that corporate interests are once again winning out over the general populace. Some of the other concerns are: 1) user confusion on the URL structure, 2) that there will not be any way to validate URL structures or emails without trying first them, 3) how search engines may be further manipulated, 4) the introduction of offensive domains like perhaps .nazi. and finally 5) those that invested in expensive .com domains will find the value of these assets greatly diminished.

Time will tell if this is a good thing, a bad thing or if it truly even matters. Right now, it looks like our kids will someday wonder what a .com even was.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their visibility online.

In addition to building dynamic and affordable websites, we integrate inbound marketing techniques into each business’ current marketing plan and utilize digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

Give us a call today!

Dynamic Websites and What They Mean For Your Small Business

There are a lot of people out there suggesting that a small business owner can create their website overnight. And you can. But will it do what you want it to do?
A is for Accessphoto © 2007 Ben Zvan | more info (via: Wylio)

What exactly do you want it to do? Are you happy with a simple online brochure, one that can be visited by existing customers to find what you offer and where you are located? What do your customers expect?

Or do you want it to open doors? Maybe to attract new customers with a site that gets attention and keeps it? Get customers to visit it regularly? Should they understand your business, in part, because they have interacted with your website and have struck up a bond of familiarity? That is the difference between basic brochure websites and today’s dynamic websites. Dynamic websites can do a lot of the customer acquisition steps for you …and at about the same cost!

Dynamic Website Structure

A dynamic website requires an integrated strategy and platform. One which may include blogging, lead generation, SEO (search engine optimization), social media, web-blog-CMS integration, analytics, plus may add in some key traditional marketing techniques that can really optimize your reach. What’s behind the site is as important as what is seen by its viewers. When done well, this package helps drive customers to your business and allows you to successfully reach your goals. The first step is to create a dynamic website that supports and is integrated with some of the tactics listed above.  Does your site do this? Can it do this?

Have I scared you? That’s a lot to take in and it takes a different approach than was used to create websites of days gone by. Dynamic websites should be thought of more as a process (that you, the business owner, are a part of) than a project that you can check off your to do list. Today’s websites should be the center of your marketing activities and should support those activities. The benefit? Less guesswork, better measurement, better realization of where your marketing efforts and monies are going; all getting you to your goal faster.

Scalability to Fit Your Needs

Scalability is important to small business owners. A 3-5 page website is fine for some, where a 20 page website is needed for others. For some, blogging is the way to go, and for others maybe an online service that produces the same results is the answer. A dynamic website can offer many integrated features no matter the scale. Choice is the key. It can be scaled to fit the small business owners’ goals, and by implementing the right choices, also fit into their busy time schedules. Do you only have an hour a week to spend? There are many options to support the time crunch, which will also get you great results.

I can help you make the choices that make the most sense for you and your business. Call today for a free consultation. You really won’t know the possibilities until you check out your options, will you?

Your Website is Your Base Camp, Is It Solid?

Whether you’re climbing Mt. Everest in the heart of the Himalayas, like adventurers Rhys & Nicky, or leading your company into the world of inbound marketing, your success depends on having a solid base camp. Your website is your base camp.

A Base You Can Rely On

First off, your website is the most important part of your base camp, and making sure that you OWN your website is crucial. If you are unsure if you are the owner of your website, you can check on several registrar websites such as If you are not the owner of your domain, you need to make sure that transferring your domain is high on your list of things to do.

Next step in having a solid base camp, is making sure your website is well designed and up to date to represent your hotel at the highest level. Here again, ownership is key. Self-hosted websites are affordable and offer the opportunity to retain all content, analytics and security making it a viable asset for your lodging property.

Closely Located to Your Final DestinationMt Everest Base Camp and Websites

Your website needs to encourage a sense of community, but that is not where your community ‘lives’. Easily visible and friendly links to social media networks like Facebook, Twitter and Google+ will provide the conduit from your site to places where you can interact with your community.

Interesting Enough That It Can Be Considered Part Of The Journey

Your site should be intuitive and attractive, certainly even more attractive than the base camp at Mt. Everest. Your blog, if you have one, should contain engaging content that relates to your hotel/resort and brings the customer back time and time again. For more information on blogging, check out our articles:

10 Easy Tips for Better Blogging

So if I have to blog, where do I start

The Place Where You Realize Dreams Can Become Reality

Your engagement on various social network sites drives visitors to your website which is the place where your efforts can be measured best. Google Webmaster Tools and other analytic tools provide a consistent and straightforward means of tracking your traffic.

Your Strategic Centering Point

In the world of inbound marketing, the pull strategy is the rope that allows you to get up the mountain. With each effort, whether it is sharing on social networks, posting interesting videos, or writing interesting content about your area and events, your goal is to “close the sale.” At each step of the relationship with your hotel and potential customers, your website must strategically provide the information they desire and persuade people to proceed to the next step of staying at your property. Strong and compelling call-to-action mechanisms will pull your customers in, guiding both them and yourself to the top of the mountain.
For help creating and inbound marketing base camp, i.e. a company website, give us a call. We’ll be certain to include all vital gear and advice just like the best Mt. Everest Sherpa would.
Social Energizer’s purpose is to help lodging properties develop lasting relationships with their guests and increase their satisfaction and returning visits.
We do this by integrating inbound marketing techniques into each business’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, Google+, Search Engine Optimization, and Web-integrated email campaigns.
We invite you to comment and rate each blog, so we can ever improve our offerings to you.

We invite you to comment and rate each blog, so we can ever improve our offerings to you.

SEO Explained through Analogies

SEO (Search Engine Optimization) can be daunting stuff. It’s the sort of topic that makes one’s eyes glass over and can put the worst insomniacs to sleep. BUT it is one of the four most important elements to Inbound Marketing and is often not understood.

Many consider it the magic behind the curtain. It is not magic –not really. It’s the logical process of improving visibility of a website or web page in search engines without paying for it. When done correctly it can work like magic and is the key to getting found online.

I always like to use analogies when describing concepts like SEO. Explaining complicated ideas is often made easier when tied to something familiar.

Google SearchSimon Cowell of American Idol

Think of Google as an American Idol contest, with lots of fledgling talent: some wannabees, a few already working professionals and some previously unknown and untapped artists -all waiting to ‘get found’. The Google engine is Simon Cowell (I know Simon is so –last year, but to me, he’s still ‘Idol’). He has lots of experience measuring talent. He knows what to look for, how to assess it, and compares each one to the other. Once he decides his top picks he places that influence on others, ruling the American Idol world.

While researching for this article, I found a couple analogies from Aaron Wall’s blog SEOBook. Here are my favorite SEO analogies of Aarons:

Link Reputation

  • search engines follow people – helps explain why new sites tend to not rank well, and how links are seen as votes.
  • roads and highways – used to describe PageRank and why some votes count more than others.
  • multiple audiences – used to describe why many types of content are needed to address different audiences, and the importance of creating content that is loved by buyers, linkers, and search engines.
  • rising tide lifts all boats – used to describe how links to one part of your website help other pages on your website rank better
  • pet rocks & overpriced dolls – describing how perception becomes reality when describing cumulative advantage, and how some poor quality sites are popular while better content remains hidden

On Page Content

  • fish and a fishing pole – when explaining how text heavy sites often outrank thin ecommerce sites, I like to call searchers fish and each word on the page an additional fishing pole in the water. This is really powerful when used in combination with analytics data, showing her the hundreds of phrases that people searched for to find a given page on her site…helping her see the long tail as schools of fish.
  • Don’t Make Me Think – people scan more than they read. Large blocks of text are imposing. People are more likely to read well formatted content that uses many headings, subheadings, and inline links. Expect people to ignore your global navigation, and do whatever you ask them to do (via inline links).

Site Structure

  • Broadway Street in Manhattan – used to describe the value of descriptive .com domain names, and when describing what top search engine rankings are worth.
  • a pyramid – when explaining how some phrases are more competitive than others, and how to structure a site.
  • chapters of a book – used to describe the importance of focused page titles, and how to structure a website.

Do you have a favorite analogy to explain SEO? Was this helpful? Let me know what you think.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.

We do this by integrating inbound marketing techniques into each business’s current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

We invite you to comment and rate each blog, so we can ever improve our offerings to you.