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WordPress Lodging Websites – The Secret to Our Not so Secret Sauce

One of the most important decisions hotel and resort owners face is how to choose the infrastructure for building their websites. For the best success, we recommend sites be WordPress lodging websites. WordPress is a content management system (CMS) which allows people to create websites and blogs on an easy to manage platform and integrates with many online services like e-Newsletters, Google Analytics, online forms, etc. Simply put, WordPress is the ‘not so secret sauce’ that you need in your recipe for success. Wordpress logo

What is WordPress? 

WordPress is a relatively easy way where users themselves can blog and post content. Think carefully here; the Internet is a global phenomenon that is never ending. WordPress powers over 27% of the entire Internet, from Fortune 500 companies to celebrities and social media influencers. If that hasn’t won you over yet, the features and benefits of WordPress are, like the Internet, never ending.

What we find works best is when lodging property owners team with us to create their properties’ websites. As WordPress-skilled designers, we understand the tools and have the expertise to create a site that functions well, represents your property in it’s best light and converts lookers to bookers!

The flexible WordPress platform allows a team approach with each party performing the needed tasks to build a successful site. From strong content about a given property and it’s many recreational assets to top notch attention-getting design, the build can be performed well with an all-hands-on-deck approach. Or you can just leave most of it to us. The choice is yours.

Custom features like simple forms for users to fill out like Concierge requests and special requests help ease guest management. A few simple forms that allow property staff to publish blogs, specials and reviews can also work well to ease the time constraints that hoteliers all face. Why fight a system when you can just fill out a targeted form for this type of repeatable entry?

The CMS allows users to connect social media accounts like Facebook, Instagram, and Twitter to their website to increase engagement with potential guests. Many other integrated services help ease the steps in publishing fresh content consistently and is limited only by the imagination. With WordPress, even the smallest of businesses can create websites that can compare to multi-billion dollar organizations. Wordpress connectivity

But Why?

To put it in simple terms, WordPress is the key to our success at Social Energizer, LLC. The WordPress open-source platform allows us to build beautifully designed websites that can be affordably hosted and managed. WordPress sites are assets to business owners and live on in perpetuity supporting their businesses. Instead of recreating the wheel every few years, WordPress sites can be simply redesigned, updated and the foundation built upon, strengthening the site as years go by. In contrast, other website builders often become obsolete and are not ‘Real’ (as in real estate) investments. The value of your WordPress site can be factored into the value of your property upon sale (really). You ‘own’ it.

Now the technical stuff. WordPress is a huge success because it is optimized for SEO or search engine optimization. This means that WordPress helps you make your website easier to be found by search engines like Google, an absolute necessity when constructing and maintaining a successful website. In our blog, Google Mobile, Goodbye Desktop – Hello Mobile Ranking, we discuss the importance of businesses being found on mobile optimized websites or websites that your customers can use on their cell phones or tablets. WordPress is making our lives easier and creates responsive websites that work on desktop computers, smartphones, and everything in between. Another win for WordPress!

Fun for the Hotelier

Clearly, WordPress is beneficial and something that every business should be utilizing for the websites. For hoteliers, reaching Wordpress graphpotential guests and being able to integrate social media onto your websites is an absolute must. WordPress can do this for you, and so much more. Property Management Systems can be integrated into WordPress that allow for consumers to book stays at your hotels and lodges right on your website, just the way it should be. The tourism industry is booming and to stay in the game and to be leaps and bounds ahead of the competition, websites are necessary, and WordPress is key. If you have questions about WordPress or would like to convert your hotel or lodging website to a WordPress site, contact us at Social Energizer, LLC., we would love to help!

Funniest Spam Comment Ever!

Battling spam is an unthankful task for any blogger. But this spam comment is too funny not to share!

Comment:

“certainly like your website but you need to take a

look at the spelling on several of your posts. A number

of them are rife with spelling problems and I find it very

bothersome to inform the reality however I will surely come again again.”

Oh my! Now I’m getting insulting spam comments, as they ‘inform the reality’ and ‘come again again’. Sigh… I am left shaking my head and laughing softly to myself. I couldn’t help but share this one -just before hitting the delete spam button.

When it comes down to it, I really do not understand spam. There! I said it! I know what spammers are trying to do, sell on the long shot, scam, establish links for better SEO, etc.. But seriously… how can this help them achieve their goals?

No spelling errors found

Recently, I had a friend that was hacked on Facebook and ‘she’ then told/spammed everyone of her Facebook friends that she had lost 21 pounds! The girl probably weighs 110 pounds soaking wet.

 

Oh well, stopping spam entirely is futile. I don’t get it, but I do get why I update my Akismet spam filter and use it religiously on all of my customers’ sites and my own. If you’d like to read more spam and how to control it, you can read it here on one of my earlier posts, it was actually a series of four, why not so read them all.

BTW- I know I’m being a bit anal, but there weren’t any typos in the story that was spammed. It’s about Warm and Sunny Tulum, Mexico at a fabulous boutique hotel that I help with and sometimes blog for.

 

The Better Road to Success

Ever wonder where Road to Success really is? I’ve been working a lot lately with people that I like and respect. It’s actually a choice I made a couple of years ago and at times I have questioned that decision, as I walked away from certain business opportunities, because of the people connected to them. I’ve learned that when you get those certain warning sounds going off in your head to TRUST IT and walk away.

So when I read Seth’s blog, added in full below, it struck a chord. It’s not as much about getting those people to do what you want, but about working in tandem -not having to discuss and contest every decision because both viewpoints come from the same basic goal and value set. Put those difficulties aside and you can just get busy -improving and promoting the business.

From Seth Godin’s blog-Seth Godin -make something happen

The easiest way to get people to do what you want them to do…

is to start with people who want what you want.

Identify, organize and excite people who are already predisposed to achieve what you had in mind and you’re much more likely to have the outcome you seek. It’s far easier (but less compelling) than turning strangers or enemies into customers/voters/supporters/colleagues. Over time, an engaged and motivated base of followers is the single best way to earn more followers.

You used to be stuck with whoever walked in the door or opened your mail. Today, you change minds indirectly, by building a tribe that influences via connections to others.

Read the original article and connect with Seth here.

Life is a Balancing Act

It’s been a little over a week since returning from Mexico where Chris from Design4Real.net and I worked at Posada Yum Kin Hotel in Tulum, Mexico on a fun little website update. It feels like a lifetime ago and in some ways it has been for me. This is kind of a weird story for me to write and you’ll find that it is unlike my other posts, being personal in nature. The lesson is simple, life is a balancing act.balancing act

For those of us engaging in social media promotion the pressure is on to openly share so many details of our lives, so we can better ‘connect’ with our community. How do we do that and remain true to ourselves? How do we reserve any element of privacy? I’m not a ‘dramatic’ person, how can I keep life’s speedbumps from sounding overly dramatic if I write about it online? Increasingly, we are challenged with what to ‘share’ and what to keep private. Recently, the Zuckerberg’s (of Facebook) faced this challenge on their honeymoon. As a case in point, I am facing this challenge now, as I decide how and what to communicate. My goal? To keep it balanced.

Many of you have been asking about our trip and, for that, I think this little ‘news’ report will be helpful, mainly because I won’t have to retell the story several times which suits me just fine. This post started as a ‘live’ case study about our business project, but on this trip it became, oh, so much more personal.

We had a great time working hard and getting things done. Read about our week at Keeping Your Website Real. But, this story on findng the ‘balance’ actually begins as we headed on our way home. Little did I know that while we were getting things done on our ‘to do’ list and spending a little time at the beach that I had something BIG working against me.

Unknowingly, in the weeks before going to Mexico, I had contracted a bacterial infection. As spring brings in allergies, I believed I was just battling a recurring eye-allergy. Using over-the-counter-meds, I thought it was under control and put the whole matter to the back of my mind.

While we were in Tulum and as we became more active, I became very dehydrated. I struggled to keep up with our quick pace, but just put it off to our irregular schedule. As we traveled home, I was so thirsty; I drank anything I could get my hands on. Since I was dehydrated, I sought out highly caloric beverages with lots of electrolytes, etc. As we had started our travel day at about 2:30am, I believed that I merely had jet lag and dehydration and, once home, would feel better quickly. After I got home, I proceeded to sleep for about 24-48 hours straight through. Lucky for me, mom and my hubby, Tom, took matters into their hands and insisted that I go to the doctor.

What the doc found was 1- the infection, 2- dehydration, and 3- a life-changing diagnosis of Diabetes. Drinking the ‘rehydrating’ beverages had driven my blood sugar levels as high as 636. That’s close to the point of having some serious damage and I can tell you first hand that I have never felt so disoriented and simple-minded. Long story short, it took 4 agonizing days in the hospital to rehydrate and get my blood sugar count in line. Now, it has been another 4 days just to learn how to balance my blood levels.

On the Beach

I was diagnosed with diabetic ketoacidosis, which my doctor tells me means that my body had some type of virus in the last month or two and signaled to my brain that something was wrong. My body ‘killed’ off the ability for my pancreas to create insulin. I understand I am now termed a ‘Type 1 1/2 diabetic’ and will probably need insulin the rest of my life to balance my blood sugar levels.

As everyone says, “this is a life-changing event”. I’m hearing that refrain a lot these days. I feel caught between two country music songs. Toby Keith’s “It’s about me”, set against the track of Tim McGraw’s “My next 30 years”. It’ll take a bit of time to find my ‘new normal’, but I’m getting there.

Things I took for granted, the automatic adjustment of my blood sugars, now require routine monitoring and adjustment. Learning to balance things better. That’s my goal. Sometimes it’s your health, sometimes it’s your relationships -both on and offline. In the end, taking the time to balance it all out, will be for the better.

Life is indeed a balancing act.

 

 

Salute to Packer Face by Lady Gaga

You all know that I’m a great Packer fan. My friend, Judy, sent this to me and I couldn’t help posting it. EVERYONE THAT IS A WISCONSIN PACKER FAN! THIS IS FOR YOU!
GO PACK GO!

BTW- be back soon -on assignment.
-Lynn

Do Accountants Really Save You Time and Money?

Can you really save your company money with an accountant? Quite simply the answer is yes, if you take the time to find the accountant that best suits your company’s needs. When you find the best accountant for your business you will be saving your company not only money but also time.

Finances

photo credit: alancleaver_2000

The ideal accountant for your firm should be familiar with all of the in and outs of the financial side of your business. It is an accountant’s job to be an expert on tax legislation and to be able to successfully pinpoint areas of potential revenue and loss for your company.

A successful accountant will take the time to evaluate both the financial weaknesses and strengths of your company. This individual will highlight any potential areas for tax savings and help you navigate through the mountain of invoices. The best accountants will let you know what invoices to keep, what to discard and what to question.

Customer satisfaction should be the main objective for a successful accountant. These individuals will strive to save your company both time and money. This is why it is critical to find an accountant that is familiar with the unique attributes of your business. The best accountant for your business should be comfortable with discussing tax savings and reviewing your company’s overall financial plan. A good accountant should encourage you to reflect on how your company is both spending and investing their money. This individual will highlight areas where they believe your company can increase its overall revenue and help forecast and ideally prevent areas of potential losses.

When you find that perfect accountant, you will want to work with them not only during tax season but year round. These individuals will strive to build a relationship with your company by maintaining consistent communication and providing financial recommendations. The best accountant for your company will save you time and money. These individuals will take the time to learn the unique qualities of your business, strive to build a positive relationship, and encourage you to reflect on the company’s short and long term financial goals.

Good Accountants offers accounting services for small or large businesses. For more information about how to find a good accountant, visit http://www.goodaccountants.com.

This article is a guest blog from ArticleSqueeze -Author: Dominic Lin | Posted in Auditing

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their visibility online.

In addition to building dynamic and affordable websites, we integrate inbound marketing techniques into each business’ current marketing plan and utilize digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

Give us a call today!

Howard Schultz’ Conversation With America -An Update

Social Energizer’s blogging goal is to bring attention to trends and issues that matter to small and medium-sized business owners. Although our intent is to be non-political, matters of national interest affect small and medium-sized businesses far more often than we’d like. That is why last month, in The Coffee Party Anyone? Howard Schultz of Starbucks”, we covered the story of CEO Howard Schultz of Starbucks asking fellow business owners not to contribute to national political campaigns “until a ‘fair bi-partisan long-term fiscal plan’ is created and in place.”Congressional Funding Fall 2011

Guess what? Today, I’m happy to report, it seems to be working! Last night, CBS Anchor, Scott Pelley reported, “In the third quarter of 2007, congressional reelection campaigns took in $201 million in contributions. Our Washington bureau crunched the numbers for the third quarter of this year and it`s just $69 million.”

Their report did not link the possibility that perhaps, Mr. Schultz’ combined efforts with No Labels, a non-political reform-oriented organization, is indeed having an affect on national politics. To be fair, there is a lot of similar sentiment in America today, but I think these numbers clearly show that the efforts of Mr. Schultz and his movement have had a measureable impact.

As I write this article today though, I am concerned. There does not appear to be significant recent online postings or much news coverage since the ‘town hall’ meeting in mid-September that started a conversation on partisanship, the national debt and the economy. Please, as so often happens in America, we cannot stop our efforts until we have accomplished what we have set out to do. Undoubtedly, there are more businesses to align with, more events that can bring impactful awareness.

Yes, Mr. Schultz, I believe it is working! You have created a powerful movement and started to move the needle. But, the movement has not yet accomplished its goal. We almost have it, let’s keep it going. Now is the time to get out and beat the drum even more loudly.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their visibility online.

In addition to building dynamic and affordable websites, we integrate inbound marketing techniques into each business’ current marketing plan and utilize digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

Give us a call today!

Social Energizer’s Top 5 Saturday Morning’s Post

I have a busy weekend planned with the girls, so I needed to be a lazy blogger for today’s Saturday Morning’s Post. What does a blogger do when they want to provide great content to their community, but do it quickly? How about the top 5 posts from the past year in this category, Saturday Morning’s Post? This is our category that’s just for fun. It’s a great opportunity for us to share some of the great things online that we come across on a day-to-day basis.

Here they are, let me know what you think. Are they your favorites, too?

1. Google+ for Everyone!

2. The Social Media Grade for the Packer Concert for NFL Season Opener

3. TedTalks. Better Than Redbox

4. How Shrimp Tacos Moved Our Social Media World

5. The Wealth of the Web Runs Deep

It seems like the more personal, the better the score. Not really a surprise is it? Are you measuring your visits and your comments? How is your blog doing?

This has been Social Energizer’s Saturday Morning Post, a less business oriented, more personally related edition than our blog that is offered during the week. Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their visibility online.

In addition to building dynamic and affordable websites, we integrate inbound marketing techniques into each business’ current marketing plan and utilize digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

We invite you to comment and rate each blog, so we can ever improve our offerings to you. Are you venturing into online marketing? Give us a call!

Thumbs Up If You Like Creative Design

Look at these ads created by AT&T. This clearly shows that they are attuned to creating ads that have the ability to go viral. This one was sent by a friend in my social network via email. The email was titiled “Very, Very Cleverly Done”. I think so, too. Not only was the fabulous art done well and cleverly, but also the bigger idea. That of an ad campaign that is embraced by its audience. It strongly supports the brand of AT&T and is an innovative way of getting across their message. The only thing I think they could have done better was to have a link to their Facebook page or maybe another network.

Take a look at these great posters. Using just hands and a phone, an American phone company advertised worldwide by painting hands in the colours of different countries.  It’s just brilliant.

As social media goes, I’d say this is great stuff.

India

India AT&T creative ad

Bahamas

Bahamas AT&T creative ad

Australia

Australia AT&T creative ad

Brazil

Brazil AT&T creative ad

Canada

Canada AT&T creative ad

China

China AT&T creative ad

Eqypt

Eqypt AT&T creative ad

Costa Rica

Costa Rica AT&T creative ad

China

China AT&T creative ad -2nd version

England

England AT&T creative ad

Italy

Italy AT&T creative ad

France

France AT&T creative ad

Japan

Japan AT&T creative ad

Mexico

Mexico AT&T creative ad

Morocco

Morocco AT&T creative ad

Mexico

Mexico AT&T creative ad

Netherlands

Netherlands AT&T creative ad

Norway

Norway AT&T creative ad

Paraguay

Paraguay AT&T creative ad

South Africa

South Africa AT&T creative ad

United Kingdom

United Kingdom AT&T creative ad

Japan

Japan AT&T creative ad

Russia

Russia AT&T creative ad

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their visibility online.

In addition to building dynamic and affordable websites, we integrate inbound marketing techniques into each business’ current marketing plan and utilize digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

We invite you to comment and rate each blog, so we can ever improve our offerings to you. Are you venturing into online marketing? Give us a call!

Social Networks in Turmoil Check Out Your Options!

Did Facebook make you angry this week? Are you afraid of Google becoming the Walmart of the Internet?

How dare they change things on what seems like a whim, right? Like Netflix, I think they forgot about the Number One Rule in Social Media. What is that rule, Mr. Zuckerberg? It’s about them, not you! I think you will soon be learning this lesson well… and very soon at that.

Facebook users were outraged this week when Facebook arbitrarily and seemingly without notice changed the Newsfeed, Privacy settings and Apps area. Get ready because there are more changes on the horizon. One is Facebook’s replacement for profiles called Timeline. Here you can share the entire story of your life. Really, do I want to do that? Did I ask for that?

After listening to this video, I’d just like to say one more time. Mr. Zuckerberg, It’s about us, not you!

I played around with some of the new features this week, like the lists for “Close Friends“. All I can say is it is clunky. After Facebook makes a few suggestions on “who” your close friends are you need to scroll through your friend lists, select a person, and then rescroll through the freind list again -each time. The competition has drag and drop. And for Timeline this is what the people at Mashable are saying about that.

Facebook Timeline Issues

Right after Timeline will come new features. Adding a music and media platform with Spotify, MOG & Rdio

Looks like Facebook wants to be your one-stop shop.

How do you feel?

1- Don’t like it, but you’ll get over it?

Here’s a post on how to adjust your “new” News Feed & Ticker

And here’s a post on adjusting your Apps and permissions

2- Don’t like it and you want to leave?

Here’s an article on exporting your stuff out of Facebook to a third party and then to Google+. (Read further options below before going to Google+).

Where can you go?

Up until now, the top choices have been MySpace, Zing, Friendsters.

Recently, Google has been working on Google+. Google+ has been plagued with criticism for it’s agonizingly, slow rollout. Why wait, everyone asked? Cunningly, I believe Google+ gauged its Grand-Launch-to-the Public for this long-planned “upgrade” by Facebook. Everyone knows that, historically, Facebook hasn’t managed its upgrades well. Industry insiders knew about the upgrades, but Facebook users were not really aware of it. Someone paying attention at Google+ probably read the writing on the wall and strategized on this opportunity. This timing just couldn’t be coincidence, could it?

That said, if you need some tips on trying Google+ out, here they are:

Google+ needed some momentum to experience a successful launch. Facebook’s changes presented Google+ the opportunity. This week many Facebook users are leaving to checkout Google+. It is a mass exodus to Google+.

BUT did you know Google is being looked at by Congress for Antitrust issues?

Here is a post about the antitrust issues featuring Wisconsin’s Herb Kohl.

Will you move just to get shut down and driven back to Facebook?

Did you know that very soon you will have a Third Choice?

Unthink

Yes, that’s right Unthink.com has what they claim are all the answers to Facebook’s and Google’s lack of respect for their users. In fact, Unthink won’t call you a user. They’ll call you an owner and here’s what they say about being an owner.

Unthink their idea of ownership - users

And here is a video that says it all on how Unthink plans to treat their new owners with a little parody on how Facebook users may have felt this week.

My question? When will Unthink be released and ready? I hope their rollout is not as slow as Google+’ was. These folks stand a chance and their marketing is in place. Watch for more on Unthink. Coming soon (I hope).

This has been Social Energizer’s Saturday Morning Post, a less business oriented, more personally related edition than our blog that is offered during the week. Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their visibility online.

In addition to building dynamic and affordable websites, we integrate inbound marketing techniques into each business’ current marketing plan and utilize digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

We invite you to comment and rate each blog, so we can ever improve our offerings to you. Are you venturing into online marketing? Give us a call!