Success in Inbound Marketing requires a well-oiled machine, which includes blogging, lead generation tactics, SEO, web-blog-CMS integration and analytics, just to name a few. That’s the machine part. When done well, it helps drive business to your site and allows you to successfully reach your destination.
Lord Acton said “I’m not a driven businessman, but a driven artist. I never think about money. Beautiful things make money.”
In Marketing terms, beautiful things = fuel.
Until you add the fuel, with the right fuel grade, that machine just doesn’t …move. In this case, the grade of fuel you choose makes all the difference. Lately, I wonder if we’re choosing our fuel grade carefully enough. Is its importance getting lost in managing the machine and just keeping our levels high?
Do you agree? I’d like to hear your thoughts.