Small and Medium-Sized Business Tips On Raising Your Brand

I posted this article late last fall and today I think it needs repeating. Since posting, I’ve come to realize that small and medium-sized businesses have difficulty understanding the need of developing a recognizable brand. Why would Harry’s Garage in Green Bay or The Little Doz’ Inn in Appleton, WI need a brand? Because it…

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10 Steps to a New Business

Have you dreamed of owning your own business, but don’t know where to start? Have you started planning for your new business, but keep wondering if you’ve forgotten anything important? Check out the basic steps below to be sure you’re on the right track. Evaluate and Develop Your Business Concept 1. Do you feel passionate…

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First Steps to Successful Marketing on Facebook

Today, there are more than 500 million active users, 50% of these users log in daily. Every average user has 130 friends. People spend over 700 billion minutes per month on Facebook. With those kinds of statistics Facebook is a natural for B2C businesses trying to build a loyal following: businesses like restaurants, hotels, sporting…

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Just add fuel! Make your Sales …move!

Success in Inbound Marketing requires a well-oiled machine, which includes blogging, lead generation tactics, SEO, web-blog-CMS integration and analytics, just to name a few. That’s the machine part. When done well, it helps drive business to your site and allows you to successfully reach your destination. Lord Acton said “I’m not a driven businessman, but…

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