Posts

Top Three Trends Likely to Upset Your Social Media World

Start OverWhat’s going on?! Lately, it seems like the whole world is in a state of flux. First, countries like Eqypt and Libya are deciding to start over -or die trying. Then Wisconsin decides to do much the same thing… start over -or die trying. With this much upheaval in the world, it leads one to reflect on what’s happening and attempt to look into the future.

I can’t do much about these events, but they made me consider what will most likely impact the world ‘you and I’ live in, a world that increasingly depends on, and is driven by, the Internet, social media, and new media. What trends will arise, perhaps even merge, and continue to change and then further impact our lives?

Trend One

The first trend isn’t much of a departure from my lede. It’s the speed that news is bombarding us. Our ability to grasp and understand it before it has again evolved into a new story is creating an information-overloaded society. NPR recently published an insightful article on this topic called “Media Black Hole: So Much News That We’ll Implode?

Trend Two

Just as we’ve started to understand our communities, I find that they’ve moved and changed! Chris Brogan presents a nice update on how social media communities are evolving, and why, in “The Future of Community“.

Trend Three

Over half of all Americans will have smart phones by the end of 2011. Do you think this might impact marketing in America, just a little bit? Seriously, if there is so much news that we might implode, don’t you suppose that the same could be said of technology trends? Our marketing systems that just recently aligned to embrace Internet technologies must now evolve and align with mobile technology. Lucky for us, the B2C Marketing Insider has some tips in their article “Data-Driven Marketing: Mobile by the Numbers“.

Undoubtedly, right this minute, there is another new technology or trend on its way. What do you think will be the next mainstream trend? And how will we dodge, embrace or benefit from it?

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.

We do this by integrating inbound marketing techniques into each business’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

We invite you to comment and rate each blog, so we can ever improve our offerings to you.

U.S. Army Launches Social Media Handbook

Just a short post this morning. I found this interesting from our friends at Mashable. It’s a story of how the Army has created and is distributing a handbook to all army personnel and their families on how to handle social media.army social media handbook

Mashable says that, “The new social media handbook provides additional tips and best practices, along with information on operations security tips, branding information, checklists, regulations and frequently asked questions.”

I bet they would have liked to have had this before WikiLeaks came into existence.

Who are you? Know your Brand Personality

The economy is getting better, really. When opportunity knocks, will you be ready? Do you know who you are? Er, I mean your company. In short, do you know your company brand’s personality? You live with it everyday, but sometimes we get so busy, we need to catch up with “who” it really is.

It’s kind of like the morning conversation with the husband (or wife) and the talk around the dinner table with the kids.  If the TV is off, you really get to know each other. If it’s on, then not-so-much. So turn off your TV and get to know your family. Then at work, turn off whatever is pulling your attention and get to know your company’s brand.

Well, who is it? It’s who you think it is AND its also who your customers think it is. It will be a blend of those two: 1) because it came from you, but 2) as others interact with your brand, it becomes theirs. Are you ready to let that happen? How do you get the remote control back once in a while?

Next question: Where are you going?

Just add fuel! Make your Sales …move!

Success in Inbound Marketing requires a well-oiled machine, which includes blogging, lead generation tactics, SEO, web-blog-CMS integration and analytics, just to name a few. That’s the machine part. When done well, it helps drive business to your site and allows you to successfully reach your destination.

Lord Acton said “I’m not a driven businessman, but a driven artist. I never think about money. Beautiful things make money.”

In Marketing terms, beautiful things = fuel.

Until you add the fuel, with the right fuel grade, that machine just doesn’t …move. In this case, the grade of fuel you choose makes all the difference.  Lately, I wonder if we’re choosing our fuel grade carefully enough. Is its importance getting lost in managing the machine and just keeping our levels high?

Do you agree? I’d like to hear your thoughts.