z-archive
Google Search Ranking for Mobile-Friendly
You may be hearing about this on the news this week. There will be a new way that Google Search ranking for mobile-friendly devices occurs. Websites that are not mobile-friendly will be dropped from Google Search, whether you are on a mobile device or not. On Apr. 21st, the Google Search algorithm is changing again.…
Read MoreTop 10 Reasons Authors Should Blog
1. Writing improves with practice. 2. Blogging allows you to hone your rewriting skills with its many editing functions. 3. Blogs attract readers; and the more readers the bigger your audience. 4. Blogs generate important feedback from readers. 5. Blogging connects you with other authors, readers, and book lovers. 6. A blog is a low…
Read MoreDating, Sex and Sales!
Before meeting with a new client, I often hear “this is like a date” from my team. How true… and obvious, actually. Creating a great sales relationship is much like dating. They both begin with uncertainty and require a mutual interest that may result in a leap of trust and, if successful, a closer relationship.…
Read MoreOutbound Marketing takes yet another hit
Have you ever noticed how the commercials on television are louder than the programs? Do you have a used car salesman who screams on TV? Very soon, you will begin hearing less of “turn that #@&! thing down!” in living rooms across America. This week Congress will pass the Commercial Advertising Loudness Mitigation (CALM) Act,…
Read MoreFun Facts about Symbols
Hi Everyone! Hope you had a great Thanksgiving Day with friends and family. Keeping it on the lighter side today, as everyone runs out for Black Friday shopping or whatever you do on a ‘free’ day like this one. Sometimes it’s nice to look behind what’s going on in our world, things we often take…
Read MoreNew and Cool Places for your Stuff
One of my favorite comedians was George Carlin, who in one my favorite stand up routines said “Actually this is just a place for my stuff, ya know? That’s all, a little place for my stuff. That’s all I want, that’s all you need in life, is a little place for your stuff, ya know?…
Read MoreCleaning before the Holidays? Think freecycle.org
I was doing some of my pre-Thanksgiving cleaning this weekend and realized that I routinely use what may be one of the most powerful, but underrated examples of Social Networking. It’s freecycle (www.freecycle.org), a social networking site that allows people to post their unwanted items and pick up needed things –all for free! The posting…
Read MoreSocial Media- Room to grow
Here are some interesting facts about who is… and who isn’t using the Web. Do you think there is room to grow? 40% of small businesses don’t have a web site 81% of entrepreneurs still don’t take advantge of social media 47% don’t think that Facebook, Twitter or even LinkedIn are beneficial to their business…
Read MoreThis Should be Keeping You Up at Night
Saying “The world has changed” is a gross understatement. The momentum is building so quickly, there isn’t much you can do about it, right? What about evolutionizing your business, so that it doesn’t go the way of the dinosaur? Where do you begin? It begins with learning, in general, and, specifically, new technology, new media…
Read MoreWho are you? Know your Brand Personality
The economy is getting better, really. When opportunity knocks, will you be ready? Do you know who you are? Er, I mean your company. In short, do you know your company brand’s personality? You live with it everyday, but sometimes we get so busy, we need to catch up with “who” it really is. It’s…
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