Dating, Sex and Sales!

Before meeting with a new client, I often hear “this is like a date” from my team. How true… and obvious, actually. Creating a great sales relationship is much like dating. They both begin with uncertainty and require a mutual interest that may result in a leap of trust and, if successful, a closer relationship.…

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Who are you? Know your Brand Personality

The economy is getting better, really. When opportunity knocks, will you be ready? Do you know who you are? Er, I mean your company. In short, do you know your company brand’s personality? You live with it everyday, but sometimes we get so busy, we need to catch up with “who” it really is. It’s…

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Just add fuel! Make your Sales …move!

Success in Inbound Marketing requires a well-oiled machine, which includes blogging, lead generation tactics, SEO, web-blog-CMS integration and analytics, just to name a few. That’s the machine part. When done well, it helps drive business to your site and allows you to successfully reach your destination. Lord Acton said “I’m not a driven businessman, but…

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