Dating, Sex and Sales!

Dating is like sales

Before meeting with a new client, I often hear “this is like a date” from my team. How true… and obvious, actually. Creating a great sales relationship is much like dating. They both begin with uncertainty and require a mutual interest that may result in a leap of trust and, if successful, a closer relationship. So here’s the secret to matchmaking in sales.

  • Getting to know you- On a date, you learn more about the person; hopes, dreams, best behavior and bad habits. In business, you learn the same but call them business goals. Today, we sometimes get to know people online. Sites like e-Harmony,, and Yahoo! Personals are for dating. For business, there are many lead nurturing websites with everything you need to know about a product or company. The Internet allows you to check each other out, assess, and then take the next step.
  • Is there a fit?- When dating, you find out if you’re compatible by discovering common interests and viewpoints. In business, something very similar happens. You spend time making sure the client knows how and why you’re different from your competition by offering them your value proposition. Perhaps this would be a more effective way of finding a compatible date!
  • Timing- Back off –less is more. Don’t ask for ‘The Ring’ right away.
    • Flirt
    • Offer candy
    • Intrigue – lift your skirt only a little
    • Laugh, have fun
  • Dance- Recognize the next step and THE moment for the next step (and the next).
  • Certainty and Comfort- I believe in you. You believe in me. We’re euphoric that everything is working out so well.
  • Seal it with a kiss. Close the sale. Sign the contract.

See? Sales = dating. The difference is only what price is paid, when and by whom. For ideas on how you can start your online matchmaking between buyers and sellers give us a call. We’ll show you how to ease into new client relationships and enjoy good business.

Who are you? Know your Brand Personality

The economy is getting better, really. When opportunity knocks, will you be ready? Do you know who you are? Er, I mean your company. In short, do you know your company brand’s personality? You live with it everyday, but sometimes we get so busy, we need to catch up with “who” it really is.

It’s kind of like the morning conversation with the husband (or wife) and the talk around the dinner table with the kids.  If the TV is off, you really get to know each other. If it’s on, then not-so-much. So turn off your TV and get to know your family. Then at work, turn off whatever is pulling your attention and get to know your company’s brand.

Well, who is it? It’s who you think it is AND its also who your customers think it is. It will be a blend of those two: 1) because it came from you, but 2) as others interact with your brand, it becomes theirs. Are you ready to let that happen? How do you get the remote control back once in a while?

Next question: Where are you going?

Just add fuel! Make your Sales …move!

Success in Inbound Marketing requires a well-oiled machine, which includes blogging, lead generation tactics, SEO, web-blog-CMS integration and analytics, just to name a few. That’s the machine part. When done well, it helps drive business to your site and allows you to successfully reach your destination.

Lord Acton said “I’m not a driven businessman, but a driven artist. I never think about money. Beautiful things make money.”

In Marketing terms, beautiful things = fuel.

Until you add the fuel, with the right fuel grade, that machine just doesn’t …move. In this case, the grade of fuel you choose makes all the difference.  Lately, I wonder if we’re choosing our fuel grade carefully enough. Is its importance getting lost in managing the machine and just keeping our levels high?

Do you agree? I’d like to hear your thoughts.