SEO Basics: Get the Most from Keywords

Why do you need Keywords? They lay the foundation for Search Engine Optimization  (SEO). And SEO is how you get visitors to your site. It lets people know you exist. Keywords are used by search engines to find a product or service like yours and match it to the customer looking for that.

Close your eyes. Step into your customer’s shoes. Think. If someone were looking for the product or service that you offer, what words would they type? Write down your top ten words that you think they would use. Then write down the top ten phrases that they might use. That’s it. You have the foundation of your brand’s keywords.

As you develop your SEO, stick to these keywords at least until the page becomes ‘found’ or indexed.  Use the keywords within your blog articles and web content.

Here are a few quick tips on how to make the most of your keywords for SEO.

1. Keyword use
   Be sure to use keywords in the page title, headings, anchor text, alt text and body copy as often as possible.
2. Place keywords strategically
   The optimal number of keywords is 1-5 keywords per page. Place keywords in your body and bold some of them, preferably in the first sentence or two.
3. Title
   The title of each page should be unique, use keywords and be 70 characters or less. Avoid using symbols because search engine crawlers may not like them.
4. Meta tags and descriptions
   You have the ability to add Meta information; this is behind the scenes and may not be noticeable to readers but it is what search engines search for. Make sure you add Meta titles, keywords and descriptions that focus on the keywords used for each page (i.e. sometimes it can be the bigger idea).
5. Internal Linking
   Link back to blogs or places within your site that reinforce your topic and its keywords. Using yourself and your content as a resource builds your internal links and provides better SEO.

There are many more ways to make your Keywords work for your SEO. This should get you started. If you’d like to learn more, let me know.

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