Social Media
Free -and Legal- Images for Your Blog
For basic tips on using images online, please see our blog, Image Basics for Bloggers, from last week. What is Creative Commons? In the past, buying photography was expensive and complicated. Royalties needed to be paid and photos were limited to many restrictions on how they could be used. Then along came Creative Commons in…
Read MoreImage Basics for Bloggers
Attract their attention When it comes to blogging, we all know that it takes great content to attract attention. Part of this is the written content, but just as important part are the visuals you find to support your words. Yes, the secret is in the pictures. Adding just 2 images can increase the time…
Read MoreFive Ways to Poke the Box
I just read Seth Godin’s “Poke the Box” and learned a valuable lesson. It’s okay to fail, actually it’s a good thing. I have to admit, I have been embraced by a “trying to be perfect” mentality from time to time in my life. Maybe even a little bit everyday. As usual Seth helps me…
Read MoreComputer Tips and Tricks for Cool Social Media Moves
During a recent ‘work session’ with a client, an important discovery was made. Many people do not use their computers as efficiently as they could. Really. Today’s blog may be a bit passé for some of you and you’re welcome to join us back on another day. Thanks for stopping by (you’re still allowed to…
Read MoreYour Website is Your Base Camp, Is It Solid?
Whether you’re climbing Mt. Everest in the heart of the Himalayas, like adventurers Rhys & Nicky, or leading your company into the world of inbound marketing, your success depends on having a solid base camp. Your website is your base camp. A Base You Can Rely On First off, your website is the most important…
Read MoreTop Five SXSW 2011 Videos
SXSW 2011 has wound down for this year, but they’ll be back next year and I plan to be there. SXSW has something for everyone, especially in social media or inbound marketing. So many of the heavy hitters are there that it makes ones head spin. It has taken a bit of searching around, but…
Read MoreTwitter – The art of tweets, follows and hashtags
If social media were a three legged stool, then a business website, Facebook site and Twitter account would be the legs of that stool. For businesses wanting to master the art of social media marketing, these sites must be professional looking, elegantly managed creating a seamless brand appearance. They also need to be balanced and…
Read MoreDon’t Give People What They Want
I came across a great quote today while reading “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” by W. Chan Kim and Renee Mauborgne (Harvard Business Review Press, 2005). Samuel “Roxy” Rothapfel, previously a nickelodeon owner, started up Palace Theaters. By using the low-cost, lower-quality nickelodeon style of entertainment,…
Read MoreTop Three Trends Likely to Upset Your Social Media World
What trends will arise, perhaps even merge, and continue to change and then further impact our lives?
Read MoreRule 1 for Social Media Measurement
If you’re going to participate, you must measure! That is the first rule in social media measurement otherwise known as web analytics. Your website is your basecamp and that is where most people start and end with social media measurement. It’s simply not enough. One of the strengths of social media is that it is…
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