Inbound Marketing
Rethink Your Guest Review Strategy
It’s time to think outside of the TripAdvisor box with Facebook, GooglePlus and Pinterest Reviews –and guest interaction on YOUR WEBSITE. Oh, we all know how important TA is –and its an easy review mechanism. BUT! Did you know that asking guests to leave a review on TripAdvisor is leaving your lodging property vulnerable? If…
Read MoreFacebook Business Page Rollout – version 2014
Facebook is once again updating their interface. This time it’s for their Business Listings. This updated Facebook Business Page Rollout will include many things that affect Independent Lodging Properties. Here’s a short summary… Sometime soon when you log in, you will be ‘invited’ to join the waitlist. Later you will be ‘welcomed’ in with an…
Read MoreGoogle takes on the OTAs- Expedia, Booking.com, Travelocity
Google takes on the OTAs and has decided to enter the OTA business directly through a licensing deal with Room 77. Room 77 is a OTA startup that currently has hotel listings located only in the US. Despite the money that is earned by Google from OTAs like Expedia, Booking.com and Travelocity, Google Inc (GOOG) is moving boldly…
Read MoreA Likely TripAdvisor Connect Scenario
Let’s cut through all the noise of the upcoming TripAdvisor Connect announcement with a real life example of a likely TripAdvisor Connect scenario. In last week’s post, Rolling Out TripAdvisor Connect, we dissected the FAQ posted by Trip Advisor and speculated a bit on what’s to come based on what industry insiders are discussing. What will…
Read MoreFunniest Spam Comment Ever!
Battling spam is an unthankful task for any blogger. But this spam comment is too funny not to share! Comment: “certainly like your website but you need to take a look at the spelling on several of your posts. A number of them are rife with spelling problems and I find it very bothersome to…
Read MoreThe Influence of Mobile Purchasing on Travel
The infographic below summarizes the behavior of mobile purchasing on Travel based on mobile users in the UK. This demonstrates why lodging managers should be checking to see how their websites and online booking engines appear on mobile devices -particularly tablets. Here are the key findings on mobile travel purchases from Tnooz. “The study also…
Read MoreNew Trip Advisor Blackmail Tool for Lodging Managers
Real help for Hotel Reputation Management, Trip Advisor Blackmail Tool for Lodging, Hotels, Inns and B&Bs Ever have a guest tell you that if you don’t do ‘x, y or z’ that they will write a bad review about you or your property? Now there is help for hoteliers, it’s the Trip Advisor Blackmail Tool…
Read MoreMake The Most of Your Hotel Facebook Page
Drastically increase reservations by making the most of your Hotel Facebook Page. Using a few of these ‘secrets’, focus your Facebook Page efforts to relate better with potential guests and ultimately produce more bookings. Use Facebook’s new timeline for businesses to get better exposure, more interaction and increased bookings Add an Online Booking Engine to…
Read MoreOnline Hotel Marketing
When it comes to online hotel marketing, Social Energizer can help you tackle the tough parts. Each solution has been researched, tested and chosen for features that will quickly help you make the most of getting online. You’ll be amazed at our focus on choices that let you work less, not more! • Online Booking Engine…
Read MoreToday’s Travel Decision Cycle [TRAVEL INFOGRAPHIC]
Today, we look at how travelers increasingly use online media and mobile technology throughout the various stages of travel. The art of travel has changed and the Travel Decision Cycle has evolved. The former model that usually included a travel agent and resources like the OAG (Official Airline Guide) no longer fits. Today’s model includes…
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