By Lynn, on June 29th, 2011%
I posted this article late last fall and today I think it needs repeating. Since posting, I’ve come to realize that small and medium-sized businesses have difficulty understanding the need of developing a recognizable brand. Why would Harry’s Garage in Green Bay or The Little Doz’ Inn in Appleton, WI need a brand? Because it pinpoints what you provide in images, words and actions. It helps your customers understand why and how you are different from your competition. It gives you a chance to stand out from the crowd. In today’s tough economy, how can that NOT be important?
. . . → Read More: Small and Medium-Sized Business Tips On Raising Your Brand
By Lynn, on June 25th, 2011%
Happy Saturday Morning Post, everyone! With the dreary weather in the midwest this month, I think it’s time to look at something enlightening. Something that is sure to get you out of any weather-produced funk.
Yes, I’m back to Ted Talks with a video presented by Dr. Daniel Kraft, inventor and innovator. He is a Stanford- and Harvard-trained physician-scientist with over 20 years of experience in clinical practice, biomedical research and innovation. He is now chairing the FutureMed program at Singularity University.
In the video below (click here if video does not launch), he speaks on how rapidly developing . . . → Read More: The Future of Medicine, Could You Live to 150?
By Lynn, on June 22nd, 2011%
This week in Singapore, the Internet Corporation for Assigned Names and Numbers (ICANN), which is the Internet body that oversees domain names, voted to open the control of domain suffixes a.k.a. gTLD (generic top-level domains) like .com, .net, .biz, etc. In the past they have allowed a total of only 22 suffixes. Going forward, companies will be able to apply for their own “vanity” suffixes or top-level domains.
Mom and Pop, hold on! Don’t get too excited, this is probably a little bit out of your league and whether that’s a good thing or not will likely be a . . . → Read More: Vanity Suffixes For Your Domain, Small Businesses Need Not Apply
By Lynn, on June 18th, 2011%
Have you noticed lately who is getting hacked? Here is this month’s short list: U.S. Senate, Citigroup, Sony and Google. It has to make you wonder how anyone’s info can be really safe anymore, but there are things you can and should do. For this week’s Saturday Morning Post, let’s talk about protecting yourself online. photo © 2007 Rupert Ganzer | more info (via: Wylio)
Using a recent ABC News article, a blog from Attack Vector (a self-proclaimed ex-hacker) and Creditorweb.com, I’ve compiled a list of 15+ things that are critical to your online safety. I’m sure there are . . . → Read More: 15 Tips for Protecting Yourself Online
By Lynn, on June 15th, 2011%
“So I have a website –now what?” That is the question I often get when a client is asking why the website they either made themselves or ‘had a friend’ design isn’t getting any results. And I mean it –ANY RESULTS. So many small business owners are not getting the point. A website is only one piece of the online marketing puzzle but its potential to help your business is the secret to solving that puzzle. Your website is not the place to CHEAP OUT. photo © 2005 mikael altemark | more info (via: Wylio)
Many entrepreneurial business people . . . → Read More: Who Should Be Your Next ‘Go To’ Employee?
By Lynn, on June 11th, 2011%
I am excited to be attending today’s Lambeau Field concert, their first major concert event -ever. People are actually coming from all over the country for this concert. That is the pull that Kenny Chesney possesses. Add in the Zac Brown Band and you know it will be an unforgettable concert. Then just for fun, add in other major performers like Billy Currington and Uncle Kracker -FUN. Make it a SIX HOUR concert, with a FOUR HOUR tailgate and you have an event fit for Green Bay, Wisconsin. In Northeast Wisconsin, it will be a great day.
In terms of . . . → Read More: Social Media – Kenny Chesney and Zac Brown get it right
By Lynn, on June 8th, 2011%
I found this BNET blog article interesting. BNET interviewed Ceriac Roeding of Shopkick and he discussed the ‘Catch 22′ facing many entrepreneurs. How do you establish that first base of business? Credibility struggles with success. You have to make someone actually BELIEVE. He cited examples he learned through his startup, Shopkick. These examples are transferable to many small business situations. They will even help me as I continue to establish my first year’s ‘base of business clients’ and as I help some of my small business clients address this same issue. I think its good stuff and I hope you like it.
. . . → Read More: The Secret is in Breaking the Chicken and Egg Problem
By Lynn, on June 4th, 2011%
Pick a color, any color. That’s what’s fun about ColorJack.
I have found ColorJack works great for finding color palettes that really pop! When choosing color palettes it’s easy to find just the right jewel tone or pastel combination in the blink of an eye. ColorJack was created for web designers, but the uses extend far beyond. I used it to pick the right combo of flowers in my mailbox planter this year and that’s why I chose it for this week’s Saturday Morning Post.
The Sphere tool works simply. Select a ‘dot’ in the sphere and move . . . → Read More: Pick A Color With ColorJack
By Lynn, on June 1st, 2011%
Social Energizer is an advocate to small businesses and their owners. I feel that America’s heart and future lie within the people. The same people that built America through hard work and the creation of many, many small businesses. Small businesses that many times became large businesses that are widely recognized today. Small businesses that provide much of today’s employment. What if we lose our ability to nurture those small businesses? Joe’s article below outlines some of the challenges facing small businesses, their employees and their owners.
I believe this should be a daily part of our national conversation . . . → Read More: You, Me, Small Businesses and the Economy
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