I posted this article late last fall and today I think it needs repeating. Since posting, I’ve come to realize that small and medium-sized businesses have difficulty understanding the need of developing a recognizable brand. Why would Harry’s Garage in Green Bay or The Little Doz’ Inn in Appleton, WI need a brand? Because it pinpoints what you provide in images, words and actions. It helps your customers understand why and how you are different from your competition. It gives you a chance to stand out from the crowd. In today’s tough economy, how can that NOT be important?
. . . → Read More: Small and Medium-Sized Business Tips On Raising Your Brand
Pick a color, any color. That’s what’s fun about ColorJack.
I have found ColorJack works great for finding color palettes that really pop! When choosing color palettes it’s easy to find just the right jewel tone or pastel combination in the blink of an eye. ColorJack was created for web designers, but the uses extend far beyond. I used it to pick the right combo of flowers in my mailbox planter this year and that’s why I chose it for this week’s Saturday Morning Post.
The Sphere tool works simply. Select a ‘dot’ in the sphere and move . . . → Read More: Pick A Color With ColorJack
Social Energizer is an advocate to small businesses and their owners. I feel that America’s heart and future lie within the people. The same people that built America through hard work and the creation of many, many small businesses. Small businesses that many times became large businesses that are widely recognized today. Small businesses that provide much of today’s employment. What if we lose our ability to nurture those small businesses? Joe’s article below outlines some of the challenges facing small businesses, their employees and their owners.
I believe this should be a daily part of our national conversation . . . → Read More: You, Me, Small Businesses and the Economy