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5 Social Media Must Haves

Here are the 5 things every business must do to build a community online and bring in clients via social media.

1. Website

It’s your web basecamp, start here.
Work in Progressphoto © 2006 Grant Kwok | more info (via: Wylio)

2. Blog, forum, or some way of delivering active audience-focused content.

I have a few clients that really do not want to blog. They know they should to get the best online results, but they do not have time to create a post daily, weekly or sometimes even monthly. Hmmm, what to do? Well, number one, you can try NOT calling it a blog. Call it News and Events, or Random Thoughts. It gives you the ability to post when YOU want to without hearing the tapping of your audience’s foot waiting for a post sent out at strictly timed intervals. Sure, you might not get astronomical SEO, but you will get the liberty of posting at a time that is right for you and your business while still building your SEO. Forums, yes, forums. Great audience-generated content. Sit back and engage with your audience in a forum on your site. Glean that great content for use in blogs, I mean a ‘Random Thoughts’ column, new product ideas or your next promotion. Downside? Monitoring the forum for the wayword spammer or opinionated [expletive here] that maybe has ulterior motives or just wants to cause trouble. Other ideas? I’ve seen everything from ‘a quote of the day’ snippet to contests that involve the audience on a daily basis. I liked the later much more than the former. The key here is knowing your audience, using some imagination and creating something that entices people to involve themselves with your site regularly.

3. Social Media Networks

Facebook, Google, My Space, Google+, and Twitter are just a few of the networks where you may want to create a presence. Deciding which ones to join and how many you can be active with is a choice you will need to make, but usually the more the better.

4. Review Sites

Review sites like Trip Advisor, Yelp!, etc. are often overlooked, but surefire ways of getting great objective feedback. It’s always best when someone says something nice behind your back. They make it easy to ‘nudge’ those comments along with widgets that you can put on your website to show off your reviews. This is a free and easy way to make a big impact with your social network.

5. Visit the folks –other folks that is.

Find a forum or comment on someone’s blog (not your own) where your audience or fringe audience hangs out. You might learn what you should be doing and be able to offer some advice or help out. A couple of useful places to engage with an audience, whether niche or broad, is Quora and Alltop.

Integration

As you build this infrastructure, you’ll need to integrate as much as possible. From adding a Facebook ‘Like’ button to adding your website in your signature as often as possible there are countless possibilities for integration. The person that does this best wins.

At this point, someone usually says –“That’s it! That’s all you have to do.” Or “You can do this all yourself practically for free.” Yes, you can. But if you decide to do all this on your own when will you have time to produce your product or deliver your actual service? Now, might be the time that you realize that there are some things you do and some things you get help for. Give us a call today! We’ll set up a social media system that fits your talents, what you need and what you can afford.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their visibility online.

In addition to building dynamic and affordable websites, we integrate inbound marketing techniques into each business’ current marketing plan and utilize digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

The Pluses and Pitfalls of Partnerships

Many entrepreneurs and startups would never have been formed if it weren’t for partnerships –as in dual ownership of a business entity. Many depend on one partner contributing capital, while the other contributes intellectual capital; some depend on complementary skill sets, some depend on sharing time spent working on the business and multiplying what working together can do. No matter your reason, think long and hard before going into a partnership with someone.
partnership agreementphoto © 2010 o5com | more info (via: Wylio)

The reality of a partnership is that they are just like marriages, but many times, without the long vetting process of a courtship. Just like a marriage the percentages of survival are often against you. And just like in a marriage, a partnership involves balancing a huge mix of issues like: division of the work, who is the final decision-maker, work styles, money decisions, egos, perceptions & promises, and stress. Then as time goes by, uncover the skeletons in that person’s closet and you start to see why, in reality, it may have been better to go it alone.

If you’re still set on a partnership as the only way of making your entrepreneurial dream a reality then I suggest the first thing you do is see a business lawyer to protect yourself and your interest in the business. One of the things they may have you work through is a partnership agreement similar to the one on our Resources page. Leave a comment for me below (no need to post your email address), if you’d like it sent to you as a word document. If you think through as many of these things as possible you will no doubt improve your odds. I’d also advise you to be on guard if your future partner wants to gloss over any of the points in the agreement. Items like number 11, amount of time contributed, or item 13, whose decision will prevail, should be considered for all potential possibilities, as they will undoubtedly become important as your business evolves.

One thing that is not mentioned in this list is the idea of ‘full disclosure’. No matter how long you’ve known the person or even if they are related to you, I recommend having a background check done and credit score pulled for all involved parties. Finding out months into a partnership that your partner isn’t exactly what they claimed to be can be a rude shock and game changer, better to find out right away.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their visibility online.

In addition to building dynamic and affordable websites, we integrate inbound marketing techniques into each business’ current marketing plan and utilize digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

Give us a call today!

Vanity Suffixes For Your Domain, Small Businesses Need Not Apply

This week in Singapore, the Internet Corporation for Assigned Names and Numbers (ICANN), which is the Internet body that oversees domain names, voted to open the control of domain suffixes a.k.a. gTLD (generic top-level domains) like .com, .net, .biz, etc. In the past they have allowed a total of only 22 suffixes. Going forward, companies will be able to apply for their own “vanity” suffixes or top-level domains.domain-suffixes

Mom and Pop, hold on! Don’t get too excited, this is probably a little bit out of your league and whether that’s a good thing or not will likely be a matter for future debate. By and large, this should not affect business in Appleton or Green Bay, WI. Let me use an example, likely new suffixes will be .coke, .ford, .canon, and maybe .kc –you get the idea. This move by ICANN is designed for the BIG BOYS and the brands that can afford it, not small or medium-sized businesses.

How Are They Targeted for the Big Brands?

Prices start with a $185,000 non-refundable application fee, plus an additional $25,000 annually just to operate the registry. Ouch! Now, that will keep a lot of businesses out, won’t it? Add in the whole legal cost of paying off cybersquatters to protect those trademarks and maybe Mom and Pop should be happy not to have been invited to this game.

The first round of applications will begin acceptance from next January to April (2012) and start appearing on the Internet by the end of 2012. ICANN will require those applying show a legitimate claim to the name they intend on buying and are hiring hundreds of consultants to adjudicate all of these claims. For those that apply and get turned down, please note that I said ‘non-refundable’ above. That’s right, if you get refused on whatever grounds, you lose $185,000.

Internet interest has of course spiked within all of the social media networks for this subject. The main concern seems to be that corporate interests are once again winning out over the general populace. Some of the other concerns are: 1) user confusion on the URL structure, 2) that there will not be any way to validate URL structures or emails without trying first them, 3) how search engines may be further manipulated, 4) the introduction of offensive domains like perhaps .nazi. and finally 5) those that invested in expensive .com domains will find the value of these assets greatly diminished.

Time will tell if this is a good thing, a bad thing or if it truly even matters. Right now, it looks like our kids will someday wonder what a .com even was.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their visibility online.

In addition to building dynamic and affordable websites, we integrate inbound marketing techniques into each business’ current marketing plan and utilize digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

Give us a call today!

Who Should Be Your Next ‘Go To’ Employee?

“So I have a website –now what?” That is the question I often get when a client is asking why the website they either made themselves or ‘had a friend’ design isn’t getting any results. And I mean it –ANY RESULTS. So many small business owners are not getting the point. A website is only one piece of the online marketing puzzle but its potential to help your business is the secret to solving that puzzle. Your website is not the place to CHEAP OUT.
INTERNETS: ON/OFFphoto © 2005 mikael altemark | more info (via: Wylio)

Many entrepreneurial business people consider a website an afterthought and as not really that important to the success of their company. They are quickly being proven wrong. Inbound marketing which starts with having a website, is the most affordable method of marketing your business and is most likely to get you the best results. Using a pull strategy in Inbound, a.k.a. Online Marketing, you interact with people through many social media networks, then pull them into your online business realm via a website or social media platform specific to your business.

What a website isn’t

It should not be a static online brochure, a website that after you’ve given people your web address they can pull it up and… what? Gawk at it? Exclaim of its beauty? See all the ‘stuff’ you’re trying to sell? It should DO more than that.

So what should a website do for a business?

Kirt is beaming with new careerphoto © 2011 www.lancashire.gov.uk | more info (via: Wylio)

Every smart or lucky business has a ‘go to’ employee. Someone that takes on every challenge, is your best advocate, is the warehouse of much of your companys’ knowledge. That ‘go to’ employee, in this case, is your website and it’s vital that you prepare it for the challenge it is about to face. It will provide a foundation that you can use to venture into the social media network. This foundation should have SEO capabilities for every single thing that you publish. It should have reporting capabilities both short term and long term. It should nurture your leads or in other words help you convince consumers to buy or at least engage with your business. It should allow you to work the way you want to –either on a day-to-day basis or with scheduling far into the future. It should allow you and your business to grow.

What are the other pieces of this Internet puzzle?

“Build it and they will come” strategy may work for big brands like Disney, but if you have a small business, how are people going to find you? You need to chart out ‘how’ that is going to happen. Where are your potential customers now –online or off? What would make them visit you online –and keep them coming back? What would entice them into buying your offering?

Social Media sites

Sure, there is Facebook and it is not to be overlooked. But more specifically, there are social media sites that let you, as a small business owner, narrow your efforts to get closer to your niche. If you’re selling craft or gift items, then Esty.com may allow you the larger, targeted audience your business needs to sell successfully. For service companies, like automotive service or beauty salons, I like Yelp! Yelp! Is a review site for professional services offered in your area. Let your customers do the talking for you. That is far more powerful than tooting your own horn. For the travel industry, Trip Advisor is fast becoming the most respected of online travel sources because of the use of customer reviews.

Don’t forget email

internet explorerphoto © 2010 Sean MacEntee | more info (via: Wylio)

It’s not really glamorous, but small business owners should not forget email. Email offers a one-to-one relationship with your client and is of high value in the world of marketing, do not under-estimate its power. Plus, it’s affordable. Have you been collecting business cards for years and just use them to draw for a free dinner? It’s time to up the ante. Keep collecting those cards, but then start an email campaign that first gets them to ‘approve’ of you sending them these email messages from time to time. This would be called the ‘opt-in’. Then provides them periodic updates and offers to keep them interested and directly relating to your business over a period of time. Include links to your website that provides even more incentives and more info. An extra reason for keeping a solid email list is that it is an actual business asset. Think of it as an investment into your businesses future. –One more thing about email. Do you have your website address and social media handles at the bottom of your email signature? No? Do it today! It is a vital part of branding your business and should not be overlooked.

Integrate it!

With today’s popular mantra of “online marketing is where marketing is at”, one thing that seems to get overlooked, and is critical, is the integration of ALL your marketing efforts. On –AND Off line. Integration helps you get every bang for every buck. TV Advertising? Add in your web page. If you are planning on having a booth at a local farm market, be sure you have a brochure or business card that has your website on it –and maybe even add in how people may find extra value by looking your business up online.

Better yet, design a campaign that integrates some of the traditional advertising that you have done in the past and uses the website as a critical piece that drives excitement. Maybe it’s a TV campaign for a free prize that takes entries via your Facebook page, thus resulting in a large audience that ‘likes’ your site.

There are so many options and some, frankly, work better than others. Give us a call today, we’ll help you hone in on the audience you need and plan a strategy that will pull them to your business.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.

In addition to building great dynamic websites, we do this by integrating inbound marketing techniques into each business’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

10 Things You Could Do Instead Of Going To Work Today

Beach Babyphoto © 2009 Marcy Kellar | more info (via: Wylio)

I’m on vacation at the beautiful boutique hotel of Posada Yum Kin in Tulum, Mexico. So while I’m whiling away my time walking the pristine beaches or snorkeling in one of the numerous cenotes in the area, I think you should take it easy, too.

Here are 10 things you could be doing instead of working. Ditch the job, just for the day!

  1. Go for a bike ride. Ride somewhere you’ve never gone before.
  2. Buy a fishing license. Take your gear and find that favorite fishing hole.
  3. Relax on your deck with a good book and as soon as it’s ‘noon somewhere’ enjoy a margarita.
  4. Rent a pontoon boat and lay out in the sun all day long.
  5. Plant your garden.
  6. Go see a matinee of that movie that you’ve wanted to catch.
  7. Visit your mom (and dad).
  8. Buy a kite and fly it as high as you can.
  9. Go for a long walk in one of your nearby parks.
  10. Plan a real vacation.

Life is short. As a friend of mine told me, “Don’t take life so seriously, it’s not permanent.”

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.

We do this by integrating inbound marketing techniques into each business’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

Attention, please

Chris Brogan

do not click here, not the video

Frazzled? Me, too. Leave it to Chris Brogan to help us find our ‘center’. Check out his short video entitled, “What Has Your Attention“. He sure set me straight. I think this is something that all entrepreneurs and small business folks struggle with. Sometimes there are so many choices of what you COULD do that you lose track of what you SHOULD do.

Now, it’s time to get down to work. I will do something that will make me profitable and happy. (Repeat 3 times softly)

My Focus

Here are five things I plan to do to make that happen; per his suggestion, three are work related and two are personal.

1. Write 3 blogs

2. Add a page to my web site, SocialEnergizer.com

3. Finish up with that ‘dangling’ client (you know the one that’s stuck and needs a gentle nudge)

4. Walk 1/2 hour

5. Pack for vacation

I’ll let you know how I do. How about you? What five things do you need to do TO GET THINGS DONE!

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.

We do this by integrating inbound marketing techniques into each business’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

We invite you to comment and rate each blog, so we can ever improve our offerings to you.

Free -and Legal- Images for Your Blog

Creative Commons Attribution Levels

from http://www.flickr.com/creativecommons/

For basic tips on using images online, please see our blog, Image Basics for Bloggers, from last week.

What is Creative Commons?

In the past, buying photography was expensive and complicated. Royalties needed to be paid and photos were limited to many restrictions on how they could be used. Then along came Creative Commons in 2001, and everything changed. This non-profit corporation started with a cooperative effort between MIT and Harvard Law professors (among others) who realized that the digital revolution altered many past concepts on copyright theory. The ability to work collaboratively, globally, decentralized and create derivative works and collections that were low to no cost were all issues that were eased with the creation of Creative Commons licensing. Click on the following link for more information on Creative Commons licensing.

How do I use a Creative Commons image?

Things are much easier today in the world of social media and inbound marketing. How do you know if it’s legal and IF you’re placing it correctly?

  • Be sure the image you choose and the way you are using it, applies under the Creative Commons license category shown to the right.
  • Credit the photographer (a.k.a. attribution)
    • If saving the photo, add the contributors’ name into the file name of the image (when downloading or taking a screen shot).  example: pen_ParkerDuofoldNib_JanosFeher_Flickr.jpg
    • If using a link, HTML or BBCode, review the code to be sure the contributor’s name is included.
  • Link back to them when you can.

How do I find Creative Commons images?

Google Creative Commons

From Google Image interface

What do you need to do to add photos into your blog or website with little to no cost, legally? Here are a few suggestions.

Google Images offers an “Advanced Image Search” (found just to the right of the standard Google Image search button) that allows you to use images “labeled for commercial use” only. Just click on the blue link and a window similar to this Google image  appears. In a search for ‘pens’ you enter the word in the top field and make sure the “labeled for commercial use” is chosen in the field second from the bottom. Membership is not required. Attribution is required.

Flickr image options

from Flickr

Flickr has a nice interface for Creative Commons. You choose the level that works for you depending on if you blog to earn money or just for fun. To use an image in Flickr, you click on the bar above the image, as shown in this Flickr image, and grab the Link or HTML/BBCode. The problem with this is that the image is not physically loaded into your site, it’s called ‘hot-linked’ and means it is ‘linked’ to your site through the Internet and does not sit on your directly-accessible servers. Test it to see if your page takes too long to load. Membership is required. Attribution is required.

New, Wylio.com for Creative Commons Images

With all that said, THIS ONE GETS MY VOTE… Wylio.com!

Wylio.com

Wylio.com search for pens

Wylio is a slick, new image search engine that only searches for images offered under the Creative Common’s license. Users can be sure that all images offered are free for use. It’s a simple 3-step process: Search for an image, Resize and Position, and Copy and Paste the Code. Bloggers can easily grab the code to place in their blog posts, or for the low cost of $2.99 per month they can buy the premium version of Wylio.com and download the files.

Here’s the best part. Wylio inserts the photographer’s attribution into the code for you, no asking for permission, no wondering if you’re ‘covered’. Grab it and you’re done! With that said, I am testing this ‘hot-linking method’ today for download speeds and performance. Let me know, in the comments section below, if the pen image gives you any trouble. It is a ‘live’ test from Wylio.com.

Join the conversation on Twitter. How do you use images? Have you worried about your images?
Ballpoint Pensphoto © 2009 Jana Lehmann | more info (via: Wylio)

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.

We do this by integrating inbound marketing techniques into each business’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

Still need some help? Give us a call!


Image Basics for Bloggers

Attract their attentioncamera and scanner for use in blogging

When it comes to blogging, we all know that it takes great content to attract attention. Part of this is the written content, but just as important part are the visuals you find to support your words. Yes, the secret is in the pictures. Adding just 2 images can increase the time someone stays on your blog by up to 300%. This happens because a person’s eyes are drawn to the photo and they study it. If the photo is good enough to attract their attention, then they are more likely to read the content.

Keep it simple for the web

The two nicest things about using photos on the web is 1) aesthetically, they do not need to be ‘photo shoot’ quality and 2) by file-size standards, they can be small, low-resolution images.

What do these two things mean to you? Not needing to hire models, hire a dedicated professional photographer and buy props will save you thousands. Thousands you probably wouldn’t want to spend anyway. And by being able to save your images at a small file size, lower resolution of 72dpi (dots per inch), allows you lots of flexibility. But again, what does that all mean? It means that you can practice, practice, practice on your low-cost digital camera, smart phone and scanner then quick and easily post them to your website and blog.

How to pick an image?

To choose an image, you really just need to tie the writing and the topic together. I do that by closing my eyes, thinking ‘big idea’ and seeing what comes to mind. A 30 second brainstorm. It usually works and my first impressions are usually the best ones.
Simple doodles, scanned on a low-cost scanner, and household items, taken with a digital camera, make great fodder for blogging images. Here are some examples based on topic:

  • Confusion, use a quickly drawn question mark and scan it
  • Buy Local, take a quick shot of your dad or uncle farming
  • Strategy, take a quick shot of Monopoly, or your favorite boardgame pieces
  • Sustainability, take a picture of your recycling by the curb
  • Planning, scribble out a ‘flow chart’ on a scrap of paper and scan it

See! That wasn’t so hard, was it? Keep it simple. That’s what works for blogs. Just tie it in to your topic and you’re all set.

Then what?

After you have your images, you can save them at 72dpi, which is usually a default setting on your camera (lowest quality). I suggest for the first few months of blogging you take lots of pictures and label them with keyword(s). Put them in a folder labeled for images that you created (and own).Blog Library

Pay attention to events you may attend for that perfect photo opportunity. For added impact, give your camera to friend and have them take some pictures of you, the author. Little by little, you’ll perfect your skills and build that perfect blogger’s library.

Next week. Finding free and legal images –online.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.

We do this by integrating inbound marketing techniques into each business’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

We invite you to comment and rate each blog, so we can ever improve our offerings to you.

Computer Tips and Tricks for Cool Social Media Moves

During a recent ‘work session’ with a client, an important discovery was made. Many people do not use their computers as efficiently as they could. Really.

Today’s blog may be a bit passé for some of you and you’re welcome to join us back on another day. Thanks for stopping by (you’re still allowed to peak –just in case there may be a tip that you don’t already know). BUT for the group that feels like they’re ‘quickly getting nowhere’ when they work on the computer, welcome! Let’s get into some tips that may help you out of that rut. After all, it’s hard to stay in the social media game when you’re working twice as hard as everyone else just to keep up. These are important ergonomic techniques, the science that helps reduce RSI (repetitive stress injuries) like carpal tunnel syndrome. Use them to more easily build a better blog or engage with your community.

It’s all about the shortcut keys

Simply hold down your Control key (Command key for the Mac) and the corresponding letter to perform these often repeated functions.

keyboard

CTRL+z –undo

CTRL+x –cut

CTRL+c –copy

CTRL+v –paste

CTRL+b –bold

CTRL+y –redo

CTRL+a –select all

CTRL+s –save

CTRL+p –print

CTRL+t –new tab in browser

Notice that the MOST repeated shortcuts are all placed at the easiest to reach place on your keyboard and line up all in a row: z,x,c,v,b.

Simple mouse tricksMouse

  • Shift key and mouse click. Many text editors and programs allow you to highlight all or portions of text using the Shift key and the mouse. For example, place the cursor at the beginning of a paragraph, hold down the Shift key and click at the end of the paragraph to highlight the full paragraph.
  • In Internet Explorer or Firefox you can hold the CTRL key down on your keyboard and move your scroll wheel to adjust the text size you want to view.
  • Hold the CTRL key down when clicking your mouse on a link and it will open in a new tab in Internet Explorer 7.

Embrace the power of the right-click mouse

There are many actions that can be made easier with a right-click mouse. When you’re stumped try, just try, clicking with your right mouse button. Viola, all is revealed! You will usually have an option presented to you that will show you what you were looking for but didn’t know how to find quite often. You can do this on the desktop, in a program, in a browser –anywhere. Below are a few more things you can try:

  • While in a browser pressing and holding Ctrl while clicking on any link will open that link in a new tab.
  • You can right click on an image on the internet and choose to save the picture.
  • You can right click on any file to copy it. Then right click in another folder in the blank space and choose paste.
  • Customize the toolbars. You can adjust your toolbars to your liking. Right click on any toolbar, and select ‘Customize’. While this dialogue is up, you can move buttons around on your toolbars by click-and-drag to the new location. The window that pops up when you do this is a holding area for unused icons. You can drag any item from it onto your toolbars to have it made available, and you can drag any icon from your toolbars onto this box to hide that icon completely. Some toolbar items, such as the Location bar, will expand to take up all available space. You can fit the Menu Bar, Personal Toolbar, Location bar, Back and Forward buttons, etc, all to one single row if you really want to maximize web pages’ viewable area.

What is a scroll wheel on a mouse?

A scroll wheel is a small wheel located between the left and right mouse buttons. This allows you to smoothly scroll up and down a page instead of clicking at least 100 times.

Hope these little tips helped. If not for you, then maybe for that boss or co-worker that seems to ask these questions all the time. Let me know what worked best for you or add a few of your own. I firmly believe “Knowledge is not power, shared knowledge is power” -unknown.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.

We do this by integrating inbound marketing techniques into each business’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

We invite you to comment and rate each blog, so we can ever improve our offerings to you.

Top Five SXSW 2011 Videos

NASA at SXSWSXSW 2011 has wound down for this year, but they’ll be back next year and I plan to be there. SXSW has something for everyone, especially in social media or inbound marketing. So many of the heavy hitters are there that it makes ones head spin.

It has taken a bit of searching around, but I found several short videos that really share the SXSW experience. These are all worth watching –sometimes more than once. Let me know what you think. It’s almost like being there.

3, 2, 1, Twitter: The NASA Tweet up Shuttle Discovery Launch

Phylise Banner, from APUS, speaking on how people are using tweet-ups to gather for Shuttle Take-offs. Sounds like fun.

“Mario” – SXSW 2011 Film Bumper

This film bumper makes me feel like I can’t wait to see the movie, a grown-up tongue-in-cheek version of my favorite video game. Just a bit naughty.

Gary Vaynerchuck -Author, Wine Connoisseur, Explorer of all things Social Media

You can’t help but love Gary. Such passion! He epitomizes the energy born from social media. Three for the price of one here:

Keynote part1- http://bit.ly/i3lcej

Keynote part 2- http://bit.ly/fuGxSz

Keynote part3 – http://bit.ly/hOx9ac

More Gary Vaynerchuck –he was a busy boy

1-1 Interview part1- http://bit.ly/ffpS1K

1-1 Interview part 2- http://bit.ly/hlvWeg

Matt Mallenweg, WordPress/Automatic

Speaking on the growth of WordPress and next step P2. Matt says that, yes, WordPress has moved beyond a blog platform and is, in fact, a complete web platform. Yes, indeed.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.

We do this by integrating inbound marketing techniques into each business’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

We invite you to comment and rate each blog, so we can ever improve our offerings to you.

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