Posts

This Should be Keeping You Up at Night

Saying “The world has changed” is a gross understatement. The momentum is building so quickly, there isn’t much you can do about it, right? What about evolutionizing your business, so that it doesn’t go the way of the dinosaur? Where do you begin? It begins with learning, in general, and, specifically, new technology, new media and embracing “all things Internet”.

Still skeptical? Check out this video from XPLANE | Visual thinking:

http://bit.ly/9GknN9

Scared? What do you think? Is it time to change how you are doing business?

Who are you? Know your Brand Personality

The economy is getting better, really. When opportunity knocks, will you be ready? Do you know who you are? Er, I mean your company. In short, do you know your company brand’s personality? You live with it everyday, but sometimes we get so busy, we need to catch up with “who” it really is.

It’s kind of like the morning conversation with the husband (or wife) and the talk around the dinner table with the kids.  If the TV is off, you really get to know each other. If it’s on, then not-so-much. So turn off your TV and get to know your family. Then at work, turn off whatever is pulling your attention and get to know your company’s brand.

Well, who is it? It’s who you think it is AND its also who your customers think it is. It will be a blend of those two: 1) because it came from you, but 2) as others interact with your brand, it becomes theirs. Are you ready to let that happen? How do you get the remote control back once in a while?

Next question: Where are you going?

Just add fuel! Make your Sales …move!

Success in Inbound Marketing requires a well-oiled machine, which includes blogging, lead generation tactics, SEO, web-blog-CMS integration and analytics, just to name a few. That’s the machine part. When done well, it helps drive business to your site and allows you to successfully reach your destination.

Lord Acton said “I’m not a driven businessman, but a driven artist. I never think about money. Beautiful things make money.”

In Marketing terms, beautiful things = fuel.

Until you add the fuel, with the right fuel grade, that machine just doesn’t …move. In this case, the grade of fuel you choose makes all the difference.  Lately, I wonder if we’re choosing our fuel grade carefully enough. Is its importance getting lost in managing the machine and just keeping our levels high?

Do you agree? I’d like to hear your thoughts.