Posts

Where are you going? …with your Inbound Marketing efforts

attracting customersInbound Marketing refers to attracting customers to your lodging property through a variety of social media and content distribution and interacting with readers, rather than the older means of buying attention through disruptive advertising and other devices. Simply put, Inbound Marketing employs a ‘pull’ strategy, rather than the ‘push’ strategy employed by traditional marketing techniques. With the sophistication of the Internet, the opportunity for distributing content and building communities make Inbound Marketing the best chance for small businesses to get noticed in this overly messaged world. Engagement and differentiation is where small businesses have the advantage. So where are you taking your business?

What are you doing now to get found?

Facebook, Twitter, LinkedIn, blog and your website are all set up. You have them cross-referenced to interact with each other. They all hold a consistent brand message. You have clients that are interacting with you online. Life is good, right? Everyone should beat a path to your door, right?

Well, not exactly.

Where the problem lies for many businesses is in getting ENOUGH people to VISIT and then TAKE ACTION. That’s where you’ll need a good plan (and maybe some help). One that includes developing a content strategy, sound social media execution and personalized, genuine follow-up. How many visitors will you need each day to convert ENOUGH people into TAKING ACTION?

Feeling overwhelmed? Make no mistake there is a huge amount of effort that goes into leveraging SEO, blogging and social media to increase website traffic. Face it, now may be the time to invest some time and money into this endeavor. A certified and experienced Inbound Marketing professional can help you with a detailed analysis of your business and the competitive landscape. And help you set and achieve your online marketing goals. To get started on your detailed plan, determine your goals, and get people to TAKE ACTION, give us a call. Don’t worry, the first visit is always free.

“Goals without plans are meaningless. Plans without deadlines and measurements are wishes.” –Unknown

Note- First published Nov 2010 and republished Dec 2014

This Should be Keeping You Up at Night

Saying “The world has changed” is a gross understatement. The momentum is building so quickly, there isn’t much you can do about it, right? What about evolutionizing your business, so that it doesn’t go the way of the dinosaur? Where do you begin? It begins with learning, in general, and, specifically, new technology, new media and embracing “all things Internet”.

Still skeptical? Check out this video from XPLANE | Visual thinking:

http://bit.ly/9GknN9

Scared? What do you think? Is it time to change how you are doing business?

Who are you? Know your Brand Personality

The economy is getting better, really. When opportunity knocks, will you be ready? Do you know who you are? Er, I mean your company. In short, do you know your company brand’s personality? You live with it everyday, but sometimes we get so busy, we need to catch up with “who” it really is.

It’s kind of like the morning conversation with the husband (or wife) and the talk around the dinner table with the kids.  If the TV is off, you really get to know each other. If it’s on, then not-so-much. So turn off your TV and get to know your family. Then at work, turn off whatever is pulling your attention and get to know your company’s brand.

Well, who is it? It’s who you think it is AND its also who your customers think it is. It will be a blend of those two: 1) because it came from you, but 2) as others interact with your brand, it becomes theirs. Are you ready to let that happen? How do you get the remote control back once in a while?

Next question: Where are you going?