Know Your Customer’s Customer

One of the basic principles of customer satisfaction is to understand and know your customer’s customer. It is something so simple, and yet sometimes, marketing professionals overlook this. Instead they create campaigns that fit the marketing person’s profile or fancy better than they do the customer or the customer’s customer. Whether you’re selling to a company that…

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10 Easy Tips for Better Blogging

Crunch time? Does it always seem like you are wondering what to write? How do you build buzz needed to pull people to your site? Here are 10 Easy Tips for Better Blogging. No doubt about it, blogging takes time and dedication. The pay-off comes when you find a good-size community that interacts with your site…

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Merry Christmas, What’s Your Social Message?

The Holidays are here! A busy time of year, full of shopping, gifting, celebrating and gathering. It is also a time of reflection. Time to ask yourself. What’s important? Am I doing the right thing? With social media impacting our lives more and more daily, it’s a good idea to dig deep to be sure…

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10 Steps to a New Business

Have you dreamed of owning your own business, but don’t know where to start? Have you started planning for your new business, but keep wondering if you’ve forgotten anything important? Check out the basic steps below to be sure you’re on the right track. Evaluate and Develop Your Business Concept 1. Do you feel passionate…

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Even Santa likes Social Media

It’s got to be good if Santa likes it. The phenomenon of social media continues into a Christmas-decorated living room near you. Social media are now part of celebrating Santa’s annual visit to children near and far. Mashable has just posted “9 Ways to Connect With Santa on the Web” so kids can get in…

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YouTube Rewind 2010 – The Top 10 List in Links

Here’s the top watched YouTube video mashup from this year. There is no doubt about the power of video in social media… and it’s fun, too. [youtube=http://www.youtube.com/watch?v=UFnXm6cjGwU&w=640&h=390] Could your video go viral? Viral videos are what many business people dream of when beginning their Inbound Marketing strategy, sometimes with unrealistic expectations. Ensuring that a video…

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What is RSS and How it is Addictive

Rss Feed Icon

The typical definition for the initials RSS is “Really Simple Syndication”. This is simply a method of broadcasting your blog or other frequently updated content across the internet or, by subscribing, following multiple sites with one easy tool. By supplying an RSS feed, readers of your blog can quickly and easily access your blog in…

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First Steps to Successful Inbound Marketing

So, you’ve watched Socialnomics with Eric Qualman and now you ‘get it’. Haven’t seen it yet? Here it is again. Now, you’re ready to begin the first steps to successful Inbound Marketing. Because traditional marketing will never be the same. It will no longer get you ‘there’. If you want to move your business forward, then…

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Strategy Problems? Six ways to know if your business is failing.

Surrounded by dumb asses? This is a great article explaining the “dumb ass syndrome” otherwise stated as ‘not understanding why you’re successful or unsuccessful’ by Dave Logan of BNet. A summary of the steps are: 1. Recognize how common the dumb ass syndrome is in the world of business. 2. Ask yourself the question: “Do you…

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Social Media- Room to grow

Here are some interesting facts about who is… and who isn’t using the Web. Do you think there is room to grow? 40% of small businesses don’t have a web site 81% of entrepreneurs still don’t take advantge of social media 47% don’t think that Facebook, Twitter or even LinkedIn are beneficial to their business…

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