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Part Four – How do I know I’m not ‘spamming’? I’m just trying to promote my blog

Hopefully last week’s post didn’t make you stay awake at night wondering if you, too, were a spammer. When you leave comments on someone else’s blog how do you know it’s not spam? You can rest easy if you are leaving thoughtful comments on blogs that match or at least have something to do with your blog’s topic. In fact, commenting thoughtfully on someone else’s blog is a great way to get people to visit your own site and create backlinks. If you are cutting and pasting from one blog to another then you just may be.

White hat versus Black hat SEOwhite hat vs blck hat seo

In broad terms, SEO techniques are classified as white hat vs black hat. Just like in the Lone Ranger, if you want to be considered one of the ‘good guys or gals’ you want to be in the ‘white hat’ category. White hat SEO tends to look long-term and builds sites that are based on good design and interactivity. Black hat marketers use tactics that take whatever means to build rankings and often involve deception. One method uses hidden text where the text and background blend together. Another uses a practice called cloaking, which provides a different page response depending on if the page requested is by human or search engine. Search engines may remove black hats from their databases or reduce their online rankings.

And for God’s Sake, Don’t ‘Content Spam’ Either

Bloggers should also be cognitive of Content Spam. We all get ‘good’ at knowing what the search engines want and we want to make it easy for them to get it. If you do this job too well, you run the risk of being tagged a content spammer. Here some things to look out for:

Keyword spamming

This is using calculated placement of keywords within a page to raise the keyword count, variety and density of the page. This may include keywords that are directed more to the demographic, than what belong in the article. For example: a promoter wants to attract moms with children under 5. He or she places hidden text that may be similar to a popular women’s site hoping that the site will get picked up by search engines and will receive visits from these moms. In reality, the site might be for a matchmaking site or something similarly unrelated.

Meta-tag stuffing

This involves repeating keywords in the Meta tags and using keywords that are unrelated to the site’s content.

Hidden Text

The explanation was covered above in Black Hat SEO tactics.

Scraper Sites

Scraper sites use various programs to glean content that scores high in the search engine results pages. By taking a sampling of info from many sites, and recombining them new content is created. Some of these sites end up with higher rankings than the original writer of the information.

Article Spinning

Article spinning uses existing articles, usually taken from other sites, and rewrites the content. It is usually done by automated means or by hired writers.

Do not confuse article spinning with recycling your content. Using information from blogs you have already written and changing them up can be a good thing. It’s not what you do but how you do it. When using old content be sure to add some life and vitality to it. Can you pull out some questions for a poll? Can you do a video version? Doing things like that separates it from the dangers of article spinning.

Sometimes the lines are less than clear as to what the acceptable standards are. And when they are clear the lines themselves tend to keep changing. As with all things social media, use common sense, ask if you don’t know, and admit that you may be doing it all wrong.

Thank you for visiting my site and if you’ve read all four articles in our four-part series or if you’ve only read this one, I’d love to hear from you. Please don’t be afraid that because I watch closely for spam, I’ll think you are spamming me. Comments are what we bloggers live for! But maybe just add ‘not spam’ in your comment this time, then I’ll know for sure. I dare you.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their visibility online.

In addition to building dynamic and affordable websites, we integrate inbound marketing techniques into each business’ current marketing plan and utilize digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

Give us a call today!

Image Basics for Bloggers

Attract their attentioncamera and scanner for use in blogging

When it comes to blogging, we all know that it takes great content to attract attention. Part of this is the written content, but just as important part are the visuals you find to support your words. Yes, the secret is in the pictures. Adding just 2 images can increase the time someone stays on your blog by up to 300%. This happens because a person’s eyes are drawn to the photo and they study it. If the photo is good enough to attract their attention, then they are more likely to read the content.

Keep it simple for the web

The two nicest things about using photos on the web is 1) aesthetically, they do not need to be ‘photo shoot’ quality and 2) by file-size standards, they can be small, low-resolution images.

What do these two things mean to you? Not needing to hire models, hire a dedicated professional photographer and buy props will save you thousands. Thousands you probably wouldn’t want to spend anyway. And by being able to save your images at a small file size, lower resolution of 72dpi (dots per inch), allows you lots of flexibility. But again, what does that all mean? It means that you can practice, practice, practice on your low-cost digital camera, smart phone and scanner then quick and easily post them to your website and blog.

How to pick an image?

To choose an image, you really just need to tie the writing and the topic together. I do that by closing my eyes, thinking ‘big idea’ and seeing what comes to mind. A 30 second brainstorm. It usually works and my first impressions are usually the best ones.
Simple doodles, scanned on a low-cost scanner, and household items, taken with a digital camera, make great fodder for blogging images. Here are some examples based on topic:

  • Confusion, use a quickly drawn question mark and scan it
  • Buy Local, take a quick shot of your dad or uncle farming
  • Strategy, take a quick shot of Monopoly, or your favorite boardgame pieces
  • Sustainability, take a picture of your recycling by the curb
  • Planning, scribble out a ‘flow chart’ on a scrap of paper and scan it

See! That wasn’t so hard, was it? Keep it simple. That’s what works for blogs. Just tie it in to your topic and you’re all set.

Then what?

After you have your images, you can save them at 72dpi, which is usually a default setting on your camera (lowest quality). I suggest for the first few months of blogging you take lots of pictures and label them with keyword(s). Put them in a folder labeled for images that you created (and own).Blog Library

Pay attention to events you may attend for that perfect photo opportunity. For added impact, give your camera to friend and have them take some pictures of you, the author. Little by little, you’ll perfect your skills and build that perfect blogger’s library.

Next week. Finding free and legal images –online.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.

We do this by integrating inbound marketing techniques into each business’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

We invite you to comment and rate each blog, so we can ever improve our offerings to you.