Trends
2017 Digital Trends for Hoteliers -Must Read!
The New Year welcomes a clean slate for new goals and aspirations for the year to come. These 2017 digital trends are key to upping your game in the hotel and lodging industry this year! 2017 is looking to be an exciting year in Wisconsin’s hotel and tourism industry and here are some of the helpful ideas and digital trends…
Read More10 Alternatives to TripAdvisor Connect
This is the final part of our 4-part series. Our first 3 articles focused on how TripAdvisor Connnect is likely to impact the marketing plans of independent hotels and lodging properties. Now, it’s time to look at alternatives to TripAdvisor Connect. Of course, there are many things one can do instead of placing your business at…
Read More15 Trending Travel Terms
Moving your hotel to an automated, online integrated system is a big step. Here are 15 Trending Travel Terms to help you with some of the new lingo. Property Management System (PMS) The application used by the hotel to control onsite property activities such as check in/out, folios, guest profiles, room status, requests, etc. PMSs…
Read MoreToday’s Travel Decision Cycle [TRAVEL INFOGRAPHIC]
Today, we look at how travelers increasingly use online media and mobile technology throughout the various stages of travel. The art of travel has changed and the Travel Decision Cycle has evolved. The former model that usually included a travel agent and resources like the OAG (Official Airline Guide) no longer fits. Today’s model includes…
Read MoreIs Your Hotel Facebook Nearby Ready?
Facebook Nearby is picking up momentum. It raises some important questions for hoteliers. Does your hotel have a Facebook Page optimized for business? Can people ‘check-in’ to your hotel on Facebook? How important are guest reviews to your business? Do you actively manage your reviews? And seek new ones? Will Facebook ‘Nearby’ be able to pick…
Read MoreAdditional Revenue Model for Hotels
Catalin calls this hotel strategy The Catwalk Concept. It is fundamentally an additional revenue model for hotels that uses the concept of sponsoring brands that may be used within the hotel. Excerpt from Catalin at Cain: “A branded hotel can take three specific steps to capitalise on this opportunity: First, conduct research to identify specific brands…
Read MoreNaked truth about online hotel reviews [INFOGRAPHIC]
A great article and infographic on the nature of online hotel reviews. I find these statistics interesting and feel likely that they are accurate. The most interesting points here are that 81% of travelers find reviews important and 49% of travelers won’t book a hotel without reviews. This means that an important part of any hotels…
Read MoreHoward Schultz’ Conversation With America -An Update
Social Energizer’s blogging goal is to bring attention to trends and issues that matter to small and medium-sized business owners. Although our intent is to be non-political, matters of national interest affect small and medium-sized businesses far more often than we’d like. That is why last month, in “The Coffee Party Anyone? Howard Schultz of…
Read MoreWisconsin’s Herb Kohl on Monopoly-Busting Google
This just in… Herb Kohl’s office released this press release yesterday. Below are excerpts from his Opening Statement Of U.S. Senator Herb Kohl For The Of Hearing, “The Power Of Google: Serving Consumers Or Threatening Competition?” “The basic premise of Google at its founding was that it would build an unbiased search engine — that…
Read MoreThe World Media Awards: Why YOU Must Enroll
I was recently asked by Murray Newlands to support the World Media Awards coming up February 25, 2012 in San Francisco. I am often quite a skeptic and I try to look things over carefully (maybe it’s my german heritage upbringing and living in conservative Appleton, WI. And getting spam-scammed online recently). So I took…
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