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Wisconsin’s Herb Kohl on Monopoly-Busting Google

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This just in…
Herb Kohl’s office released this press release yesterday. Below are excerpts from his Opening Statement Of U.S. Senator Herb Kohl For The Of Hearing, “The Power Of Google: Serving Consumers Or Threatening Competition?”

Herb Kohls Senate Webpage image

“The basic premise of Google at its founding was that it would build an unbiased search engine — that consumers would see the most relevant search result first, and that the search results would not be influenced by the web page’s commercial relationship with Google. Its goal was to get the user off Google’s home page and on to the websites it lists as soon as possible. As Google’s co-founder and current CEO Larry Page said in 2004, “We want you to come to Google and quickly find what you want. Then we’re happy to send you to the other sites. In fact, that’s the point.”

However, as Internet search has become a major channel of e-commerce, Google has grown ever more dominant and powerful, and it appears its mission may have changed. For the last five years or so, Google has been on an acquisition binge, acquiring dozens of Internet-related businesses, culminating most recently with its proposed acquisitions of Motorola Mobility and Zagats. It now owns numerous Internet businesses, including in health, finance, travel, and product comparison. This has transformed Google from a mere search engine into a major Internet conglomerate. And these acquisitions raise a very fundamental question — is it possible for Google to be both an unbiased search engine and at the same time own a vast portfolio of web-based products and services? Does Google’s transformation create an inherent conflict of interest which threatens to stifle competition?

In the last few years, Internet businesses that compete with Google’s new products and services have complained that Google is now behaving in a way contrary to free and fair competition. They allege that Google is trying to leverage its dominance in Internet search into key areas of Internet commerce where it stands to capture from its competitors billions of dollars in advertising revenue. Rather than fairly presenting search results, these critics claim that Google has begun to subtlety bias its search results in favor of its own services. This conduct has the potential to substantially harm competition for commerce on the Internet, and retard innovation by companies that fear the market power of Google.

Antitrust scrutiny is not about picking winners and losers, but is about fostering a fully competitive environment so that consumers can fairly pick winners and losers. As more and more of our commerce moves to the Internet, it should be the highest priority of antitrust policymakers that the Internet remains a bastion of open and free competition as it has been since its founding. We need to protect the ability of the next Google to emerge, the next great website or application being developed in a garage in Silicon Valley or Madison, Wisconsin.”

I’m glad our legislators are looking into this subject. I’ve long thought that Google is the ‘new Walmart’, but I’ve been hesistant to say anything. (Google controls my SEO). As you know, I’m always on the side of small and medium-sized businesses. I think Mr. Kohl, once again, has taken the lead on a difficult, but timely subject. What do you think?

The Perils of Working At Home

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Hi Everybody!

Just a short little TGIF Friday Freebie for you today. I love working at home -most of the time. This morning was one of those times when you can’t help, but appreciate it, take the time to smell the roses and all that jazz. (Even though I do have five blogs that need to be written today.)

We have a family of Wild Turkeys living in our backyard. This is not really that uncommon in Appleton, WI (near Green Bay, WI), but it is funny when they come in to your birdfeeders -with their babies! They brought the whole family. What a shocker!

So anyway… my husband was working from home (don’t you just love 2011? for that) today, too, and he said “take a video”. So I did. Well, I couldn’t resist editing it a little bit, throwing a voiceover on it and posting it on You Tube and Facebook. Enjoy! I think it will help move that Friday along a little more quickly for all of you ‘brick n’ mortar’ working folks.

Caution: if you are a PETA person you may want to turn the sound off.

Part Four – How do I know I’m not ‘spamming’? I’m just trying to promote my blog

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Hopefully last week’s post didn’t make you stay awake at night wondering if you, too, were a spammer. When you leave comments on someone else’s blog how do you know it’s not spam? You can rest easy if you are leaving thoughtful comments on blogs that match or at least have something to do with your blog’s topic. In fact, commenting thoughtfully on someone else’s blog is a great way to get people to visit your own site and create backlinks. If you are cutting and pasting from one blog to another then you just may be.

White hat versus Black hat SEOwhite hat vs blck hat seo

In broad terms, SEO techniques are classified as white hat vs black hat. Just like in the Lone Ranger, if you want to be considered one of the ‘good guys or gals’ you want to be in the ‘white hat’ category. White hat SEO tends to look long-term and builds sites that are based on good design and interactivity. Black hat marketers use tactics that take whatever means to build rankings and often involve deception. One method uses hidden text where the text and background blend together. Another uses a practice called cloaking, which provides a different page response depending on if the page requested is by human or search engine. Search engines may remove black hats from their databases or reduce their online rankings.

And for God’s Sake, Don’t ‘Content Spam’ Either

Bloggers should also be cognitive of Content Spam. We all get ‘good’ at knowing what the search engines want and we want to make it easy for them to get it. If you do this job too well, you run the risk of being tagged a content spammer. Here some things to look out for:

Keyword spamming

This is using calculated placement of keywords within a page to raise the keyword count, variety and density of the page. This may include keywords that are directed more to the demographic, than what belong in the article. For example: a promoter wants to attract moms with children under 5. He or she places hidden text that may be similar to a popular women’s site hoping that the site will get picked up by search engines and will receive visits from these moms. In reality, the site might be for a matchmaking site or something similarly unrelated.

Meta-tag stuffing

This involves repeating keywords in the Meta tags and using keywords that are unrelated to the site’s content.

Hidden Text

The explanation was covered above in Black Hat SEO tactics.

Scraper Sites

Scraper sites use various programs to glean content that scores high in the search engine results pages. By taking a sampling of info from many sites, and recombining them new content is created. Some of these sites end up with higher rankings than the original writer of the information.

Article Spinning

Article spinning uses existing articles, usually taken from other sites, and rewrites the content. It is usually done by automated means or by hired writers.

Do not confuse article spinning with recycling your content. Using information from blogs you have already written and changing them up can be a good thing. It’s not what you do but how you do it. When using old content be sure to add some life and vitality to it. Can you pull out some questions for a poll? Can you do a video version? Doing things like that separates it from the dangers of article spinning.

Sometimes the lines are less than clear as to what the acceptable standards are. And when they are clear the lines themselves tend to keep changing. As with all things social media, use common sense, ask if you don’t know, and admit that you may be doing it all wrong.

Thank you for visiting my site and if you’ve read all four articles in our four-part series or if you’ve only read this one, I’d love to hear from you. Please don’t be afraid that because I watch closely for spam, I’ll think you are spamming me. Comments are what we bloggers live for! But maybe just add ‘not spam’ in your comment this time, then I’ll know for sure. I dare you.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their visibility online.

In addition to building dynamic and affordable websites, we integrate inbound marketing techniques into each business’ current marketing plan and utilize digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

Give us a call today!

Part Three – Sorting Out Spam Comments in your Blog

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What a thrill it is to get people commenting on your blog. That’s how it works, right? People from all over the world will discover your writing talents, appreciate your knowledge on a certain subject and leave comments. That is what all of us engaging in the social media world have all been promised, right? Well, good comments will happen, but I hate to tell you that here, too, spammers are lurking in the background.

Usually these spammers are trying to get into your site by adding links where you may not even realize it. This is called link spam and they are doing this to give their websites higher rankings by adding lots of links. These link spammers use various methods, which include link-building software, link farms (aka mutual admiration societies), hidden links and spam blogs.

So how do you recognize valid comments from a spam comment?

Many times you can recognize link spam by the nonsensical, irrelevant text and by the large quantity of links that all point to a single site. Link spam causes various problems from wasting your time in reviewing them, to clogging search engines, and in scraping content from other’s sites making real new content difficult to locate.

Sometimes it’s not easy to distinguish between spam comments and valid ones. They try to convince you with their high praise that you are literally the ‘cat’s pajaams’ (I had one that said exactly that).

Here are five things to look for and ways to clean up your comment list quickly:

1- First, delete the obvious ones, like the ones shown below entirely. Don’t let them get any link juice from your site.

Obvious Spam

Obvious spam message in blog

2- Do you know the commenter or business name behind the comment?

3- Is there content that appears original? Meaning that it responds to information that you specifically provided in your post or addresses you by name.

4- Multiple comments sent from the same address or domain.

Repeat Spam

5- Reply to their comment with a thank you and a question. Do you get an answer? If not , it’s probably a spammer.

Adjust how your blog or website is set up

There are some simple things you can do to deter link spamming in the setup of your website like: adding validation software like CAPTCHA, making comment links “no follow”, not allowing multiple consecutive submissions, and blocking certain keywords (Levitra, etc).

Use an anit-spam software like Akismet or Discus. This software helps by showing multiple email addresses, allows you to track back to the IP address easily and allows you to tag comments for spam, and approve or disapprove comments. I also like it because I can reply to a commenter without using my email address and putting that at risk.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their visibility online.

In addition to building dynamic and affordable websites, we integrate inbound marketing techniques into each business’ current marketing plan and utilize digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

Give us a call today!

Spam, Not The Ham. How Do You Recognize It?

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Do you always know if and when you’re being spammed? Sometimes, it’s hard to tell. It has become so prevalent in our daily lives that I am writing a 4-part series, starting this week on spam, what it is, how do you recognize it and what are the best ways to manage it.

First, what exactly is spam?
'Spam' photo (c) 2008, Andy - license: http://creativecommons.org/licenses/by-nd/2.0/

We experience spam everyday, but what is it? According to Wikipedia, Spam is the use of any electronic messaging system that sends bulk messages indiscriminately. In 2011, the estimated figure for spam messages is around seven trillion. Fraud and lost productivity are the costs of this illegal activity and are largely borne by the public as a whole.

Although originally referred to as the sending of unwanted emails, the use of the term has now broadened to include other media like: instant messaging, forums, search engines, blogs, wikis, mobile phones, and social networking sites. Spam messaging ranges from openly blatant messages that ask you to send money to a foreign country for some reason or another, to phony ads for Viagra, to cunningly difficult to detect messages that contain embedded links.

Most of us are used to seeing spam emails and can easily recognize them because the people that sent them are either unknown to us or the messages sent are completely out of character for these people. As we enter the larger world of social networking, forums and blogging the people we interact with, by design, are not necessarily known to us. Spotting spammers is becoming more difficult. There is no ‘one size fits all’ for detecting spam.

In the next three weeks, I’ll break down how spam can change, depending on the venue, and what you can do about it. There is a lot to cover on this topic, and as things keep changing, it becomes more important everyday to keep up to date with what is going on in the world of spam.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their visibility online.

In addition to building dynamic and affordable websites, we integrate inbound marketing techniques into each business’ current marketing plan and utilize digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

Give us a call today!

The Dark Side Of The Cloud

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I am often asked what cloud computing is. Most people know the buzzwords: working in the cloud, move to the cloud, life in the cloud, etc. Technically speaking, Wikipedia says cloud-computing means using multiple server computers via a digital network, as though they were one computer. Cloud computing, like regular computing, can be broken up into three layers: infrastructure, platform and application. Each layer has it’s own issues in cloud computing. For the most part this blog discussion is about the application side of cloud computing –consumer and business applications, but the principles pertain to the other layers, too.Cloud application relationships

In plain terms, you can tell that you are dealing with cloud computing when you have access to applications and data from a network device (smartphones, iPods, laptops, etc.). Cloud computing differs from the classic client-server model by providing applications that are executed and managed via a web browser, without an installed software program required. Google docs and Facebook are examples of cloud apps that get used everyday worldwide without anyone giving it a second thought.

Still don’t get it? Here’s a great simple video explanation.

There is a Saleforce.com video that says their cloud computing solution does away with businesses needing to purchase and implement their own databases, office space, servers and business apps. They don’t have to hire the staff to support the infrastructure. They claim that businesses will experience lower costs, more scalability and offer better security. Indeed cloud computing is a great concept, similar in nature to the Internet itself, just more capitalized. It’s all about consumer power and the benefits of using shared resources and technology.

There is no doubt that cloud computing is the wave of the future. Stopping the growth of cloud computing would be like stopping Internet expansion. Cloud computing can provide some very solid benefits like: lower costs, increased reach, collaboration, easy and stable software updates, no capital expenses, and working remotely. But there is a dark lining to many cloud apps and I’ve found a few things people should be watching for when deciding which ones to choose. Here’s my list of things to consider.

1. Assess the software or service carefully and have ‘an exit plan’

I started a couple of years ago with a new free cloud-based service called iCyte. It’s a bookmarking site that allows you to annotate and organize your web searches. After about a year and a half into using this software, they started charging a monthly fee. I decided not to pay the fee, but found the best I could do to export my vast collection of data was to export it to a very messy .csv file (aka spreadsheet). Lesson learned. I don’t give up info, pictures, and/or even clicks until I find out if I can get that info OUT in a usable manner. Test it early.

2. Does it fit the scope of your business?

When I ‘tested’ Salesforce.com within a small business, I found that although it may have been a good solution for a medium-sized business that had database-knowledgeable staff ready to customize these apps, it was not as easy as they portrayed. Most small businesses would not have the know-how or man-hours needed to get Salesforce.com or many other cloud apps to work easily for them.

3. Sales guys never think about security

Although the sales guys may tell you that cloud computing is safer, the proof is in the news recently. From Citigroup to Sony, this article explains how, in fact, there is cause for great alarm and  describes the vulnerability of cloud computing.

4. How supporting is your support personnel?

Do they even have support personnel? Can you get a  REAL PERSON on the phone to help? One of the first things that I check before choosing a cloud computing vendor is who will be the support team and if it offers live support. Since I speak only American, then they need to, too. Simple as that. If they do not speak American English, as in the same syntax, slang, etc. then I know when I get frustrated with an issue that I will not be able to get my point across. I’ve tried and tried it and now it is simply –my choice.

5. Beware the ‘free trial’

After the ‘free trial’ is done, businesses that ‘tested it out’ find difficulty in recovering the info and getting it back in house. If it’s a one month or 3-month trial, BEWARE. The longer you use a trial, that you decide later is not worth it, the more time and data you have added to someone else’s software. I suggest, in the event of the trial not working out, that you first assess (see point #1) how you will export the info out of their site and back into your system OR run dual processes (work in both places) while you test their system.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their visibility online.

In addition to building dynamic and affordable websites, we integrate inbound marketing techniques into each business’ current marketing plan and utilize digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

Give us a call today!

Image Basics for Bloggers

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Attract their attentioncamera and scanner for use in blogging

When it comes to blogging, we all know that it takes great content to attract attention. Part of this is the written content, but just as important part are the visuals you find to support your words. Yes, the secret is in the pictures. Adding just 2 images can increase the time someone stays on your blog by up to 300%. This happens because a person’s eyes are drawn to the photo and they study it. If the photo is good enough to attract their attention, then they are more likely to read the content.

Keep it simple for the web

The two nicest things about using photos on the web is 1) aesthetically, they do not need to be ‘photo shoot’ quality and 2) by file-size standards, they can be small, low-resolution images.

What do these two things mean to you? Not needing to hire models, hire a dedicated professional photographer and buy props will save you thousands. Thousands you probably wouldn’t want to spend anyway. And by being able to save your images at a small file size, lower resolution of 72dpi (dots per inch), allows you lots of flexibility. But again, what does that all mean? It means that you can practice, practice, practice on your low-cost digital camera, smart phone and scanner then quick and easily post them to your website and blog.

How to pick an image?

To choose an image, you really just need to tie the writing and the topic together. I do that by closing my eyes, thinking ‘big idea’ and seeing what comes to mind. A 30 second brainstorm. It usually works and my first impressions are usually the best ones.
Simple doodles, scanned on a low-cost scanner, and household items, taken with a digital camera, make great fodder for blogging images. Here are some examples based on topic:

  • Confusion, use a quickly drawn question mark and scan it
  • Buy Local, take a quick shot of your dad or uncle farming
  • Strategy, take a quick shot of Monopoly, or your favorite boardgame pieces
  • Sustainability, take a picture of your recycling by the curb
  • Planning, scribble out a ‘flow chart’ on a scrap of paper and scan it

See! That wasn’t so hard, was it? Keep it simple. That’s what works for blogs. Just tie it in to your topic and you’re all set.

Then what?

After you have your images, you can save them at 72dpi, which is usually a default setting on your camera (lowest quality). I suggest for the first few months of blogging you take lots of pictures and label them with keyword(s). Put them in a folder labeled for images that you created (and own).Blog Library

Pay attention to events you may attend for that perfect photo opportunity. For added impact, give your camera to friend and have them take some pictures of you, the author. Little by little, you’ll perfect your skills and build that perfect blogger’s library.

Next week. Finding free and legal images –online.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.

We do this by integrating inbound marketing techniques into each business’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

We invite you to comment and rate each blog, so we can ever improve our offerings to you.

Computer Tips and Tricks for Cool Social Media Moves

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During a recent ‘work session’ with a client, an important discovery was made. Many people do not use their computers as efficiently as they could. Really.

Today’s blog may be a bit passé for some of you and you’re welcome to join us back on another day. Thanks for stopping by (you’re still allowed to peak –just in case there may be a tip that you don’t already know). BUT for the group that feels like they’re ‘quickly getting nowhere’ when they work on the computer, welcome! Let’s get into some tips that may help you out of that rut. After all, it’s hard to stay in the social media game when you’re working twice as hard as everyone else just to keep up. These are important ergonomic techniques, the science that helps reduce RSI (repetitive stress injuries) like carpal tunnel syndrome. Use them to more easily build a better blog or engage with your community.

It’s all about the shortcut keys

Simply hold down your Control key (Command key for the Mac) and the corresponding letter to perform these often repeated functions.

keyboard

CTRL+z –undo

CTRL+x –cut

CTRL+c –copy

CTRL+v –paste

CTRL+b –bold

CTRL+y –redo

CTRL+a –select all

CTRL+s –save

CTRL+p –print

CTRL+t –new tab in browser

Notice that the MOST repeated shortcuts are all placed at the easiest to reach place on your keyboard and line up all in a row: z,x,c,v,b.

Simple mouse tricksMouse

  • Shift key and mouse click. Many text editors and programs allow you to highlight all or portions of text using the Shift key and the mouse. For example, place the cursor at the beginning of a paragraph, hold down the Shift key and click at the end of the paragraph to highlight the full paragraph.
  • In Internet Explorer or Firefox you can hold the CTRL key down on your keyboard and move your scroll wheel to adjust the text size you want to view.
  • Hold the CTRL key down when clicking your mouse on a link and it will open in a new tab in Internet Explorer 7.

Embrace the power of the right-click mouse

There are many actions that can be made easier with a right-click mouse. When you’re stumped try, just try, clicking with your right mouse button. Viola, all is revealed! You will usually have an option presented to you that will show you what you were looking for but didn’t know how to find quite often. You can do this on the desktop, in a program, in a browser –anywhere. Below are a few more things you can try:

  • While in a browser pressing and holding Ctrl while clicking on any link will open that link in a new tab.
  • You can right click on an image on the internet and choose to save the picture.
  • You can right click on any file to copy it. Then right click in another folder in the blank space and choose paste.
  • Customize the toolbars. You can adjust your toolbars to your liking. Right click on any toolbar, and select ‘Customize’. While this dialogue is up, you can move buttons around on your toolbars by click-and-drag to the new location. The window that pops up when you do this is a holding area for unused icons. You can drag any item from it onto your toolbars to have it made available, and you can drag any icon from your toolbars onto this box to hide that icon completely. Some toolbar items, such as the Location bar, will expand to take up all available space. You can fit the Menu Bar, Personal Toolbar, Location bar, Back and Forward buttons, etc, all to one single row if you really want to maximize web pages’ viewable area.

What is a scroll wheel on a mouse?

A scroll wheel is a small wheel located between the left and right mouse buttons. This allows you to smoothly scroll up and down a page instead of clicking at least 100 times.

Hope these little tips helped. If not for you, then maybe for that boss or co-worker that seems to ask these questions all the time. Let me know what worked best for you or add a few of your own. I firmly believe “Knowledge is not power, shared knowledge is power” -unknown.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.

We do this by integrating inbound marketing techniques into each business’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

We invite you to comment and rate each blog, so we can ever improve our offerings to you.

Top Five SXSW 2011 Videos

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SXSW 2011 has wound down for this year, but they’ll be back next year and I plan to be there. SXSW has something for everyone, especially in social media or inbound marketing. So many of the heavy hitters are there that it makes ones head spin.

It has taken a bit of searching around, but I found several short videos that really share the SXSW experience. These are all worth watching –sometimes more than once. Let me know what you think. It’s almost like being there.

3, 2, 1, Twitter: The NASA Tweet up Shuttle Discovery Launch

Phylise Banner, from APUS, speaking on how people are using tweet-ups to gather for Shuttle Take-offs. Sounds like fun.

“Mario” – SXSW 2011 Film Bumper

This film bumper makes me feel like I can’t wait to see the movie, a grown-up tongue-in-cheek version of my favorite video game. Just a bit naughty.

Gary Vaynerchuck -Author, Wine Connoisseur, Explorer of all things Social Media

You can’t help but love Gary. Such passion! He epitomizes the energy born from social media. Three for the price of one here:

Keynote part1- http://bit.ly/i3lcej

Keynote part 2- http://bit.ly/fuGxSz

Keynote part3 – http://bit.ly/hOx9ac

More Gary Vaynerchuck –he was a busy boy

1-1 Interview part1- http://bit.ly/ffpS1K

1-1 Interview part 2- http://bit.ly/hlvWeg

Matt Mallenweg, WordPress/Automatic

 

Speaking on the growth of WordPress and next step P2. Matt says that, yes, WordPress has moved beyond a blog platform and is, in fact, a complete web platform. Yes, indeed.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.

We do this by integrating inbound marketing techniques into each business’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

We invite you to comment and rate each blog, so we can ever improve our offerings to you.

 

Top Three Trends Likely to Upset Your Social Media World

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Start OverWhat’s going on?! Lately, it seems like the whole world is in a state of flux. First, countries like Eqypt and Libya are deciding to start over -or die trying. Then Wisconsin decides to do much the same thing… start over -or die trying. With this much upheaval in the world, it leads one to reflect on what’s happening and attempt to look into the future.

I can’t do much about these events, but they made me consider what will most likely impact the world ‘you and I’ live in, a world that increasingly depends on, and is driven by, the Internet, social media, and new media. What trends will arise, perhaps even merge, and continue to change and then further impact our lives?

Trend One

The first trend isn’t much of a departure from my lede. It’s the speed that news is bombarding us. Our ability to grasp and understand it before it has again evolved into a new story is creating an information-overloaded society. NPR recently published an insightful article on this topic called “Media Black Hole: So Much News That We’ll Implode?”

Trend Two

Just as we’ve started to understand our communities, I find that they’ve moved and changed! Chris Brogan presents a nice update on how social media communities are evolving, and why, in “The Future of Community“.

Trend Three

Over half of all Americans will have smart phones by the end of 2011. Do you think this might impact marketing in America, just a little bit? Seriously, if there is so much news that we might implode, don’t you suppose that the same could be said of technology trends? Our marketing systems that just recently aligned to embrace Internet technologies must now evolve and align with mobile technology. Lucky for us, the B2C Marketing Insider has some tips in their article “Data-Driven Marketing: Mobile by the Numbers“.

Undoubtedly, right this minute, there is another new technology or trend on its way. What do you think will be the next mainstream trend? And how will we dodge, embrace or benefit from it?

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.

We do this by integrating inbound marketing techniques into each business’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

We invite you to comment and rate each blog, so we can ever improve our offerings to you.