Building a Community
10 Easy Tips for Better Blogging
Crunch time? Does it always seem like you are wondering what to write? How do you build buzz needed to pull people to your site? Here are 10 Easy Tips for Better Blogging. No doubt about it, blogging takes time and dedication. The pay-off comes when you find a good-size community that interacts with your site…
Read MoreMerry Christmas, What’s Your Social Message?
The Holidays are here! A busy time of year, full of shopping, gifting, celebrating and gathering. It is also a time of reflection. Time to ask yourself. What’s important? Am I doing the right thing? With social media impacting our lives more and more daily, it’s a good idea to dig deep to be sure…
Read MoreEven Santa likes Social Media
It’s got to be good if Santa likes it. The phenomenon of social media continues into a Christmas-decorated living room near you. Social media are now part of celebrating Santa’s annual visit to children near and far. Mashable has just posted “9 Ways to Connect With Santa on the Web” so kids can get in…
Read MoreYouTube Rewind 2010 – The Top 10 List in Links
Here’s the top watched YouTube video mashup from this year. There is no doubt about the power of video in social media… and it’s fun, too. [youtube=http://www.youtube.com/watch?v=UFnXm6cjGwU&w=640&h=390] Could your video go viral? Viral videos are what many business people dream of when beginning their Inbound Marketing strategy, sometimes with unrealistic expectations. Ensuring that a video…
Read MoreFirst Steps to Successful Marketing on Facebook
Today, there are more than 500 million active users, 50% of these users log in daily. Every average user has 130 friends. People spend over 700 billion minutes per month on Facebook. With those kinds of statistics Facebook is a natural for B2C businesses trying to build a loyal following: businesses like restaurants, hotels, sporting…
Read MoreFirst Steps to Successful Inbound Marketing
So, you’ve watched Socialnomics with Eric Qualman and now you ‘get it’. Haven’t seen it yet? Here it is again. Now, you’re ready to begin the first steps to successful Inbound Marketing. Because traditional marketing will never be the same. It will no longer get you ‘there’. If you want to move your business forward, then…
Read MoreScrooge Strikes e-Commerce Small Business
Is Network TV the Scrooge? This Christmas season, it seems like every network TV news personality is reporting that online sales are booming. On Cyber-Monday, Becky Worley of Good Morning America said that online sales are up significantly this year. Technically, that’s true. That is, if you are Amazon, Walmart or Best Buy. e-Commerce: Not for…
Read MoreFacebook updates for your profile and for your business
Facebook Profiles update Facebook is implementing some changes that affect your personal profiles again. In the past, they have taken some criticism that their abrupt improvements were questionable. This time around, it seems Facebook has learned and improved on how they go about the update. They’ve added a wizard that helps and walks you through…
Read MoreWhere are you going? …with your Inbound Marketing efforts
Inbound Marketing refers to attracting customers to your lodging property through a variety of social media and content distribution and interacting with readers, rather than the older means of buying attention through disruptive advertising and other devices. Simply put, Inbound Marketing employs a ‘pull’ strategy, rather than the ‘push’ strategy employed by traditional marketing techniques. With the sophistication…
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