Don’t Give People What They Want

I came across a great quote today while reading “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” by W. Chan Kim and Renee Mauborgne (Harvard Business Review Press, 2005). Samuel “Roxy” Rothapfel, previously a nickelodeon owner, started up Palace Theaters. By using the low-cost, lower-quality nickelodeon style of entertainment,…

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How Small Businesses Get the Most from Social Media

Just how are small businesses using social media? What level of online presence should you have? One way to start is to review what other small business owners are doing and model it after them. Once again our friends at Mashable! have provided some insights in their latest Infographics report. In a nutshell, here’s what…

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My Favorite Post for Today’s Entrepreneurs

I found this article to hit the nail on the head. Take a look at where you are and what lies ahead. Introspection is always good. The right mindset is better. And I’ll add Action is vital. The Cowardly Lion’s Guide to Conquering Your Entrepreneurial Fears The ‘close’ to this article is worth repeating, here’s…

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TGIF Friday Freebie The iPhone iPad Touch and more

iRon

Hello everyone, I usually don’t post on Fridays, but I came across this cute story and I couldn’t resist. It doesn’t exactly fit into the Social Energizer social media plan, so I decided to make another category – TGIF Friday Freebies. A place for the real light stuff. Everyone needs ‘light’ by Friday. I’m not…

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Dispatches from Blogistan, A Book Review

Described in the subtitle as “a travel guide for the modern blogger,” Suzanne Stefanac’s book, Dispatches from Blogistan, is worth reading whether you are a blogger or not. This is not so much a how-to book as it is a why-to-blog book. The first two chapters offer a new take on the history of communications. And…

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Chris Brogans- What is the Focus and Purpose of Your Blog

I was digging through some of my archives and came across this article from Chris Brogan, one of my favorite thought leaders in the social media arena. It is about the focus and purpose of your blog. Chris starts by suggesting that you, “Ask yourself that question: what is the focus and the purpose of my…

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Online FREE, the new Tchochtke

Henry Ford once said, “The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed.” In today’s inbound marketing terms, this could be the new Holy Grail. Business owners successful at providing…

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Know Your Customer’s Customer

One of the basic principles of customer satisfaction is to understand and know your customer’s customer. It is something so simple, and yet sometimes, marketing professionals overlook this. Instead they create campaigns that fit the marketing person’s profile or fancy better than they do the customer or the customer’s customer. Whether you’re selling to a company that…

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