Building a Community
It’s Self-Evaluation Time for your Website
As you know, your website is your online basecamp. It conveys the essence of your brand to your community and is the heavy-lifter for all of your online communications. If it lacks appeal, is unorganized, or just doesn’t work properly, it can lead to lost business opportunities, perhaps even business failure. So what have you got…
Read MoreIf Facebook Existed… A Mashup
Family and friends send some of the best material for the Saturday Morning’s Post to me. My niece, Heidi, in an email, initially sent this one. That’s how social media works, right? People you know, talking about things you find interesting –and then sharing it. I also find it interesting how many ways great Internet…
Read MoreThe Perils of Working At Home
Hi Everybody! Just a short little TGIF Friday Freebie for you today. I love working at home -most of the time. This morning was one of those times when you can’t help, but appreciate it, take the time to smell the roses and all that jazz. (Even though I do have five blogs that need…
Read MorePart Four – How do I know I’m not ‘spamming’? I’m just trying to promote my blog
Hopefully last week’s post didn’t make you stay awake at night wondering if you, too, were a spammer. When you leave comments on someone else’s blog how do you know it’s not spam? You can rest easy if you are leaving thoughtful comments on blogs that match or at least have something to do with…
Read MorePart Three – Sorting Out Spam Comments in your Blog
What a thrill it is to get people commenting on your blog. That’s how it works, right? People from all over the world will discover your writing talents, appreciate your knowledge on a certain subject and leave comments. That is what all of us engaging in the social media world have all been promised, right?…
Read MorePart Two – Spam on Social Networks
Recently I got scam-spammed on Facebook by reposting an entry on Amy Winehouse’s death stating that it was getting more media attention than several soldiers who were killed in action. I should know better, right? Maybe you saw it, too? Oops. Sorry! How did I find out? Shortly after I posted, I received an email…
Read MoreSpam, Not The Ham. How Do You Recognize It?
Do you always know if and when you’re being spammed? Sometimes, it’s hard to tell. It has become so prevalent in our daily lives that I am writing a 4-part series, starting this week on spam, what it is, how do you recognize it and what are the best ways to manage it. First, what…
Read MoreMake People See Your ‘It’, A 5-Step Approach
Here’s a short story on innovation from Seth Godin that I’d like to share. It brings home what we do and why it matters. The sad, true tale of Otto Rohwedder Otto Rohwedder invented sliced bread. He focused, like most inventers did, on the patent part and the making part. The thing about the invention…
Read More5 Social Media Must Haves
Here are the 5 things every business must do to build a community online and bring in clients via social media. 1. Website It’s your web basecamp, start here. photo © 2006 Grant Kwok | more info (via: Wylio) 2. Blog, forum, or some way of delivering active audience-focused content. I have a few clients…
Read MoreSmall and Medium-Sized Business Tips On Raising Your Brand
I posted this article late last fall and today I think it needs repeating. Since posting, I’ve come to realize that small and medium-sized businesses have difficulty understanding the need of developing a recognizable brand. Why would Harry’s Garage in Green Bay or The Little Doz’ Inn in Appleton, WI need a brand? Because it…
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