Small Business
Dynamic Websites and What They Mean For Your Small Business
There are a lot of people out there suggesting that a small business owner can create their website overnight. And you can. But will it do what you want it to do? photo © 2007 Ben Zvan | more info (via: Wylio) What exactly do you want it to do? Are you happy with a…
Read MoreFree -and Legal- Images for Your Blog
For basic tips on using images online, please see our blog, Image Basics for Bloggers, from last week. What is Creative Commons? In the past, buying photography was expensive and complicated. Royalties needed to be paid and photos were limited to many restrictions on how they could be used. Then along came Creative Commons in…
Read MoreComputer Tips and Tricks for Cool Social Media Moves
During a recent ‘work session’ with a client, an important discovery was made. Many people do not use their computers as efficiently as they could. Really. Today’s blog may be a bit passé for some of you and you’re welcome to join us back on another day. Thanks for stopping by (you’re still allowed to…
Read MoreYour Website is Your Base Camp, Is It Solid?
Whether you’re climbing Mt. Everest in the heart of the Himalayas, like adventurers Rhys & Nicky, or leading your company into the world of inbound marketing, your success depends on having a solid base camp. Your website is your base camp. A Base You Can Rely On First off, your website is the most important…
Read MoreTop Five SXSW 2011 Videos
SXSW 2011 has wound down for this year, but they’ll be back next year and I plan to be there. SXSW has something for everyone, especially in social media or inbound marketing. So many of the heavy hitters are there that it makes ones head spin. It has taken a bit of searching around, but…
Read MoreTwitter – The art of tweets, follows and hashtags
If social media were a three legged stool, then a business website, Facebook site and Twitter account would be the legs of that stool. For businesses wanting to master the art of social media marketing, these sites must be professional looking, elegantly managed creating a seamless brand appearance. They also need to be balanced and…
Read MoreRight-Sizing Innovation for the Small Business Owner
Increasingly our world favors BIG. BIG Companies. BIG Stars. The next BIG thing. Big business seems to favor other BIG businesses, like during Christmas when ABC’s GMA seemingly supported only the online BIG Box stores, leaving small online entrepreneurs in the dust as reported in our December 8th blog, “Scrooge Strikes e-Commerce Small Business.” What…
Read MoreDon’t Give People What They Want
I came across a great quote today while reading “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” by W. Chan Kim and Renee Mauborgne (Harvard Business Review Press, 2005). Samuel “Roxy” Rothapfel, previously a nickelodeon owner, started up Palace Theaters. By using the low-cost, lower-quality nickelodeon style of entertainment,…
Read MoreTop Three Trends Likely to Upset Your Social Media World
What trends will arise, perhaps even merge, and continue to change and then further impact our lives?
Read MoreHow Small Businesses Get the Most from Social Media
Just how are small businesses using social media? What level of online presence should you have? One way to start is to review what other small business owners are doing and model it after them. Once again our friends at Mashable! have provided some insights in their latest Infographics report. In a nutshell, here’s what…
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