Make The Most of Your Hotel Facebook Page

Drastically increase reservations by making the most of your Hotel Facebook Page. Using a few of these ‘secrets’, focus your Facebook Page efforts to relate better with potential guests and ultimately produce more bookings.Travel Leisure Facebook Post Times

  • Use Facebook’s new timeline for businesses to get better exposure, more interaction and increased bookings
  • Add an Online Booking Engine to directly and easily convert FB visitors into reservations
  • Use some age-old marketing tactics to grab attention. What worked well for you offline? Convert that type of promo into an online Facebook version.
  • Learn when to post and how to track your progress

Still not convinced that time spent on Facebook is worthwhile? Or that you are doing it right?

Here are some facts about posting:

  • Brands that post one or two times per day see 19% higher interaction rates
  • Pages that post more than seven times per week actually see a 25% decrease in interaction rates
  • Interaction rates for weekends posts are 14.5% higher that  ones done during on weekday s, yet only 14% of posts are published on weekends.
  • Posting at night gives 14% better results than during the day.

Yes, you really can get bookings from Facebook! These steps are just a few of the things you can do to make the most of your Facebook Page. Just like any promotional channel, the more you put into it the more you will get out. Unlike a simple ‘promotional channel’ however this social media network allows you to let your potential guest get to know you better. Interaction is the key. Yes, it takes a bit of time, but by engaging with guests before check-in you are setting their expectations and providing valuable information to them for their stay. Think of it as your virtual Front Desk.

Using Facebook is an affordable and vital way of getting new business. We can help you navigate (and ROCK!) these steps. We’ll show you how to begin to actually book business on Facebook and automate many of your social media functions. What are you waiting for? Are you doing these steps well enough to actually see the pay off? Let’s get to work and make this a solid part of your marketing mix.

Sources: Linchpin SEO

Online Hotel Marketing

When it comes to online hotel marketing, Social Energizer can help you tackle the tough parts. Each solution has been researched, tested and chosen for features that will quickly help you make the most of getting online. You’ll be amazed at our focus on choices that let you work less, not more!

Online Booking Engine on your website

A Smart Website that gets found in Google searches, connects to Facebook, is dynamic and changing each week, is informative with easy-to-find answers, and integrates with your property management system.

Property Management System -we have teamed up with one of the best PMS companies in North America for small hotels and can help implement their system at your hotel quickly and efficiently. Have the best of both worlds, state-of-the-art technology, backed by local and personal assistance that is able to focus on your business’ needs.

• GDS/OTA Integration Assistance -from strategy to implementation, our assistance will save you hundreds of hours of work and frustration. Optimize your new PMS with seemless integrations to your favorite online partner. Using our strategy, you will discover how working with online partners can be a WIN/WIN for everyone -without costing you an arm and a leg!

• Merchant Account / PCI Compliance -Allow guests to charge their room charges right from your website  booking engine and your staff to charge from within the reservation -all with lower fees than you are probably paying now! Then have those monies deposited to your bank all from within a controlled and trackable interface. Exceed the standards that credit card companies require for processing credit cards with PCI Compliance.

• Social Media integration and automation -social media is a lot of work, but the payoffs can be the most significant of all possible efforts. Integrate to reach full impact. Automate for efficiency and the sake of your sanity! After all, you have a hotel to run.

• Mobile Website so potential guests can find you on the go. Over 30% of travelers now find their accommodations by connecting to the Internet via their cell phones and tablets. Can they find and use your mobile website?

Automate routine guest communication -Welcome, cancellation and after-stay follow-up emails can be set-up to almost run on their own. Now, won’t that be a lot of work off your plate?

Marketing -run an ad campaign on Google, email campaign to your past guests, send press releases to online media outlets of your latest accomplishment. That’s just the start of the things we can do together!

Business Support -email with your domain like me@yourhotelname.com, learn to utilize free powerful online services that will revolutionize the way you do business.

Learn and stay up-to-date -It’s a new world out there. Learn about new trends, opportunities and threats that relate to travel and hospitality.

For a full list of our services be sure to check out our ‘Services‘ page.

15 Trending Travel Terms

Moving your hotel to an automated, online integrated system is a big step.

Here are 15 Trending Travel Terms to help you with some of the new lingo.Reception

Property Management System (PMS)

The application used by the hotel to control onsite property activities such as check in/out, folios, guest profiles, room status, requests, etc. PMSs can have interfaces between other applications such as the hotel point-of-sale (POS) or central reservations system (CRS)

Central Reservation System (CRS)

The application used to manage a hotel’s distribution and hotel room bookings. Typically will be used to reach guests via multiple distribution channels such as travel agencies (via GDS), online travel agencies (such as Expedia, Orbitz, Travelocity, Priceline and others), direct to the hotel website, and telephone (either via call center, direct to property or both).

GDS (Global Distribution System)

Reaches 300,000+ IATA registered travel agents powered by four networks: Sabre, Amadeus, Worldspan and Galileo. Agents use one of these systems to book airline, car, hotel and other travel arrangements for their customers. OTAs also use one or more GDS to power some or all of their content on their site. Partner hotels easily keep up-to-date GDS / ODD room inventory and rates, and any travel agent or online customer can retrieve real time rates and room inventory and book instantly via GDS and ODD networks. Alternatively, Pegasus ODD (Online Distribution Database) connects 100’s of Internet travel portals or OTA’s (online travel agents) such as Orbitz, TravelNow, Expedia, and Hotwire.

Online Travel Agencies (OTA)

Websites offering comprehensive travel shopping and Reservations Solutions to consumers. Examples include Expedia, Orbitz, Travelocity, Priceline, and many local and regional sites.

Review Sites

A travel website that assists customers in gathering travel information, posting reviews and opinions of travel-related content and engaging in interactive travel forums.

TripAdvisor was an early adopter of user-generated content. The website services are free to users, who provide most of the content, and the website is supported by an advertising business model. Other popular review sites are IgoUgo,

Rate Parity

The strategy that all distribution channels of a hotel should reflect the same rate for the same conditions for a particular room type. Rate parity strengthens customer loyalty and encourages guests to book directly with the hotel where terms/policies may be more flexible, given the same pricing as in other channels.

Smart Hotel Website

A collection of well-designed web pages that communicate the essence of the hotel –online. Used as the focal point for guest information and holding the Web Booking Engine (WBE), it is the core of a hotel’s online presence. Smart websites pull in visitors through search engine marketing (SEO) that book directly with the hotel, potentially reducing commissions to OTAs and GDS channels.

Web Booking Engine (WBE)

An application residing on a hotel’s website, which allows prospective guests to shop for rooms and complete reservations.

Domain Name

A domain name is simply a website address, e.g. www.mycompany.com is a domain name. This is also sometimes called a URL.

Web Analytics

The process of analyzing visitor activity on a website. Web analytics also includes the measurement of metrics to determine site effectiveness.

Search Engine Optimization (SEO)SEOProcess

The process of increasing the amount of visitors to website or page by ranking high in the search results of a search engine. The higher a Website ranks in the results of a search, the greater the chance that that site will be visited by a user. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine users.

Balanced Distribution Strategy

Determining when and through what channels to sell rooms based upon the cost of acquisition of the individual channel. By driving business to lower cost acquisition channels during high demand periods, hotels can maximize their profitability.

Occupancy

“Fill” measure of a hotel calculated by dividing the total number of rooms occupied by the total number of rooms available times 100, e.g. 75% occupancy.

ROI

Return On Investment is the measurement of costs minus income for a particular investment item.

Guest

The people who pay your salary. Your customer, the reason you do what you do.

Today’s Travel Decision Cycle [TRAVEL INFOGRAPHIC]

Today, we look at how travelers increasingly use online media and mobile technology throughout the various stages of travel. The art of travel has changed and the Travel Decision Cycle has evolved. The former model that usually included a travel agent and resources like the OAG (Official Airline Guide) no longer fits. Today’s model includes much more depth and social interaction in the ‘Planning’ stage, more automaton of the transactional ‘Booking’ stage and once again, more depth and social interaction in the after-travel phase of ‘Sharing’.Travel Decision Cycle

Travel Decision Cycle 

The stages of the Travel Decision Cycle are:  Dreaming, Planning, Research, Travel Reviews, Booking, Experiencing and Sharing. The travel infographic below shows some of the online companies that support this market. Some companies, like Trip Advisor, Facebook and Pinterest have services that support more than one stage.

Top Online Travel Companies

As of this writing, these are the big players in travel: TrippyPinterestGogobot, Citybot, Tripline, TouristEye, Worldmate, Tripit, RelaxWisconsin (a product of SocialEnergizer.com), Momando, Virtual Tourist, Facebook, Fodor’s, Yelp, Trip Advisor, Google Places, IgoUgo, Yahoo Local, Kayak, Hotwire, Travelocity, Expedia, Priceline, CheapOAir, Hotels.com, Hipmunk, Booking.com, Orbitz, Hotel Website Booking Engines, FlipKey, AirBNB, HomeAway, VRBO, Foursquare, Tripwolf, and Flickr.

Watch for future articles on each of these providers and the roles they play in each part of the travel cycle. Do you know of some we’ve missed? Please add them in the comments and we’ll add and update the infographic.

Is Your Hotel Facebook Nearby Ready?

Facebook Nearby is picking up momentum. It raises some important questions for hoteliers.

  1. Does your hotel have a Facebook Page optimized for business?
  2. Can people ‘check-in’ to your hotel on Facebook?
  3. How important are guest reviews to your business?
  4. Do you actively manage your reviews? And seek new ones?
  5. Will Facebook ‘Nearby’ be able to pick up your location?
  6. Is your site mobile ready?

Below are a couple of excerpts on a post from Revinate (via Are Morch) on new features from Facebook that will be vital for hotels.

“What Hotels & Restaurants Should Know About Facebook Nearby Upgrade

Photo (1)Yesterday, Facebook announced upgrades to their mobile application’s Nearby functionality for both the iPhone and Android. This upgrade now positions Facebook’s mobile app much closer to Foursquare’s recent local recommendation terrain, as users can search and find local businesses to visit, based on their proximity, by name or category. In addition to enhancing the application’s local discovery functions, Facebook’s Nearby also now comes with a 5 star ratings system for local businesses that is noticeably comparable to both Yelp‘s 5 point scale as well as Foursquare’s recent 10 point rating system.”

“Action Items for Hotels & Restaurants

PhotoWith about one out of four Facebook users worldwide tagging at least one of their posts each month by location, the now two-year old ability to share your mobile check-in with others has clearly reached a critical mass. With half of Nearby visits coming from mobile users, Facebook has additionally overhauled the Places Pages design for mobile as well, which means more changes to pay attention to that have direct hospitality implications. Accordingly, here are some action items to tick off when conducting your audit of your hotel or restaurant’s Facebook Places page.

  1. Update Your About SectionFor hotels, this section must include all of your basic information (phone number, physical address, email address, description of your property and general facility information) as well as the all important website link. Be sure that this website link direct users to your mobilly-optimized website so that you don’t miss the opportunity to capture more mobile traffic to your site. For restaurants, the same basic information from above applies, as well as ensuring hours of operation, price range, specialties, attire, services, and payment options are all up-to-date. While these categories do not differ from your desktop-accessible Facebook Business Page, they’re important to review as the likelihood of receiving a positive rating may be contingent on these basic pieces of information.
  2. Update Your CategoryThis may sound self-explanatory, but particularly in the case of restauranteurs, categorizing your business can have a huge impact on the foot-traffic your dining establishment may receive. With over 20 subcategory options to choose from, make sure you’re accurately representing the restaurant cuisine experience so not to disappoint the customer.
  3. Encourage Ratings & Reviews: As is the case with every social media and online reputation management practice, the best way to generate more interest in your business is simply by asking. Don’t shy away from encouraging your consumers to like, check into, rate, and recommend your place. Like Yelp, these ratings can have a significant impact on the consumer’s likelihood to visit your establishment, as they are prominently displayed directly on the landing page of the business listing.

If you find your hotel or restaurant is on Facebook Nearby but has not been merged with your brand’s Facebook Business Page, OR is simply not showing up on Nearby at all, do not fear! To remedy this dilemma, Facebook offers a great couple of resources to help assist with this issue.”

Click here to read the full article at Revinate.

 

Additional Revenue Model for Hotels

Catalin calls this hotel strategy The Catwalk Concept. It is fundamentally an additional revenue model for hotels that uses the concept of sponsoring brands that may be used within the hotel.Catwalk

Excerpt from Catalin at Cain:

“A branded hotel can take three specific steps to capitalise on this opportunity:

  • First, conduct research to identify specific brands of other products and services that appeal to their guests, for example, one such brand could be a particular type of flat-screen television whose design and price tag has been targeted to a specific type of customer.
  • Second, explain to the companies identified the benefits of gaining access to their guests; the hotel could build guest market profiles to support the claims that its guests fit the profile of the flat-screen television’s target audience.
  • Third, find inconspicuous ways to grant these companies access to the guests, for example, the hotel could agree to display the flat-screen televisions in its rooms so that the guests interact freely with the product, without ever feeling part of a marketing campaign.”

Just like pro-fisherman and Nascar racers, who rely heavily on sponsorships, hotels are in the position to heighten the visibility of certain branded products that they use. Presenting an even better opportunity, is the ability to actually put that brand in a potential customer’s hands. Need a new mattress? Try it out at a sponsored hotel. Love the sheets? Buy them directly from the hotel.

Some of the larger hotel chains, like Hampton Inns, have been selling their bedding for a while now. How could this work for small to medium-sized hotels? Is anyone doing this now?

Here’s a shout out to brands that supply hotels -is this an attractive proposition for you? What would a hotel need to do to begin this partnership? I’m thinking that for a brand there is great potential here for some very valuable social media interaction.

Find the full article at Cain, a Strategy and Innovation Agency located in the United Arab Emirates.

WH&LA Hotel Web Services Giveaway from Social Energizer

whla trade show 2012

Lynn Rasmussen, Owner of Social Energizer

Social Energizer would like to congratulate Dawn Byczek, of the Adams Inn (formerly Adams Super 8), Adams, WI as the prize winner of our Hotel Web Services Giveaway at the WH&LA Convention and Trade Show on Oct 22, 2012. Dawn was among the nearly 200 participants who attended the convention and trade show at Kalahari Resort in Wisconsin Dells. Hoteliers from all over the state converged to learn new techniques in hotel management, to discuss recent hotel trends and to partake in a broad spectrum of presentations and exhibits.

This was Social Energizer’s first year at the show and we found many owners and managers of small and medium-sized hotels that were interested in finding new ways to market online. Online Booking Engines and Property Management Systems integrated into hotel websites topped the discussion with tips on travel-specific social media networking running a close second. Our jungle theme “Don’t just survive. THRIVE!” was a fun takeaway with Posada Yum Kin Hotel, Tulum, Mexico as the featured case study. Their success story from the jungle’s of Tulum is one we love to talk about.

For members of WH&LA, Social Energizer is also offering a free annual listing on our directory site, RelaxWisconsin.com. It lists a wide variety of fun things to do and places to stay in Wisconsin.

Who doesn’t like free advertising? To enter simply click on the WH&LA logo on the right edge of our homepage. You will be taken to an easy to fill in form where you can describe details about your hotel. Simply fill it in and you will shortly find it listed under the Stay category of RelaxWisconsin.com. You can also return to the site for updates as often as you wish. Please enjoy reviewing our site – we are adding new properties every day.

 

 

5 Stages of Choosing Travel

The travel outlook is positive, and with the rise of mobile, social and video behaviors, we are now seeing seeing travelers move through five key stages of travel. Here are some insights within each stage:
  • Dreaming: 68% of business travelers watch travel-related online videos. Among them, 68% are thinking about a trip.
  • Planning: The average traveler visits ~22 travel related sites during 9.5 research sessions prior to booking.
  • Booking: 37% of leisure travelers report that the internet prompted them to book, up from 28% two years ago.
  • Experiencing: 70% of business travelers check into their flights/hotel with their mobile device. Almost 1 in 4 hotel queries come from a mobile phone.
  • Sharing: About 1 in 3 business travelers have posted reviews online of places they’ve been.

Naked truth about online hotel reviews [INFOGRAPHIC]

A great article and infographic on the nature of online hotel reviews. I find these statistics interesting and feel likely that they are accurate.Traveler review graphic

The most interesting points here are that 81% of travelers find reviews important and 49% of travelers won’t book a hotel without reviews. This means that an important part of any hotels marketing strategy needs to pay attention to the amount and quality of incoming reviews and have a plan in place to keep reviews positive and accurate.

It came as no surprise for me that women were the most likely to leave a review (53% over men at 47%), because women are also most likely to plan the trip and complete the reservations.

What I’d like to see is information on how reviews increase sales. We find that our clients’ sales increase remarkably as their review rankings increase. When managed well, reviews can be a controllable sales factor and I urge hoteliers to put a strategy in place to maximize good reviews and address any negative reviews positively and quickly because, as they say, this is the ‘Naked Truth about hotel reviews’.

Naked truth about online hotel reviews [INFOGRAPHIC] | Tnooz.

Your Guide to Selecting a Hotel Property Management System

When I was young, my grandmother and grandfather owned and ran a small resort in Northern Wisconsin. I remember her notifying the nearby Visitor’s Information Center on Friday evenings when they had open, unsold cottages. It was a friendly conversation that was often repeated just before the cottages ‘turned-over’ for the next weekly rentals. These phone calls often resulted in new guests and increased occupancy for the resort. Wisconsin Resort

The days of putting up a sign and then advising the local Visitor’s Center of your hotel’s availability just isn’t enough anymore. To survive you’ll need to realize that hotel marketing has changed. Influences such as social media networks and the global marketplace can make your new sales world seem like you are the smallest of fish in a very large ocean. Sometimes it can even seem like there is a minefield in that ocean, just waiting for you. BUT, it doesn’t have to be THE END. Independent hotels and resorts, yes, even the small- and medium-sized ones, that invest in technology to streamline operations, sell globally, and enhance the guest experience can navigate through successfully.

Today, selecting an outstanding hotel property management system (PMS) is the essential element to maximizing occupancy rates and increasing profitability. As online systems’ integration and the influence of a global marketplace become more and more important to hotel sales, selection of the right property management system, your hotel’s core business tool, is the most critical component to success. Choosing one that easily and efficiently manages and organizes hotel inventory and tasks, while seamlessly coordinating marketing channels to maximize occupancy is the key to a successful implementation.

How do you find a PMS that can do all this? Here are a few steps to get you on your way:

Form a Plan

Form a Team

Unless you’re a small ‘mom & pop’  hotel, where the owners are the team, the first step in selecting a property management system is to form an integration team that includes managers and staff. It’s important to do this to make sure the property management system addresses most of the needs throughout the hotel and is evaluated through various viewpoints. It also helps to get the ‘buy-in’ of the eventual users. For small lodging professionals, the ‘moms & pops’, sit down and discuss this throughly. Treat it as the important decision it is. Don’t let the day to day operations push this decision aside. It WILL make your life easier -and allow your property to make you more money.

Conduct a Needs AssessmentPMS features

  1. It’s important to clarify all the property’s business processes, beginning with guest inquiries, moving to reservations and then ending with check-out and ‘thank you’ letters.
  2. Also gather a list of the numerous functions that, depending on the size of your property and the amenities it offers, can include anything from room service to bicycle rentals.
  3. Consider how and who you want to partner with. Integrating with the many online sales channels today will provide the highest occupancy levels, but not without significant cost. Choosing the ones that best match your guest demographics is the key.
  4. What type of support will be important to you and your team? Typically, most hoteliers’ first choice is 24/7 support with a support team based in the same country.

Prioritize the list of features

Create a list of basic requirements that must be included to create a platform suitable to your hotels’ operational and marketing needs. Then evaluate the ‘nice to have’ items and determine implications like ROI and guest happiness and add those top features to the list as well.

Determine your budget

Typically today, a cloud-based system will end up costing you less, provide unlimited software updates, and relieve you of the problem of having the system go down without the right personnel to fix it. In-place systems are usually a better fit for the large hotel chains that have enterprise-level demands and deeper pockets.

Evaluate the Options

Find the most cutting-edge, hospitality approved PMS systems. Ask for recommendations from colleagues at similar-sized properties, your local hotel and lodging association and staff. They have likely used a variety of systems over the years and can offer suggestions and warnings about the available PMS systems on the market. Create a comparison chart to capture the myriad pieces of information.

Common considerations for choosing a property management system are:

1. Functional design. The level of design may be a clue to finding the technology right for your hotel. A clunky, out-of-date interface should give cause for concern; the technology underlying it is probably no better. Look for a system that has a intuitive interface, is easy to navigate and organized logically. Tip- Count how many mouse ‘clicks’ it takes to complete routine functions.

2. Robust Property Management Functions. Fully-integrated front- and back-office operations, detailed guest profiles, management of guest folios and charge routing, housekeeping, special request management and task lists are all required of your multi-functional team and should be part of a basic PMS. Automation of routine communications should be embedded as part of the reservation process allowing your staff to interact with guests, while tracking the information.

3. Sell via new marketing channels. Today, hotels need to be able to directly access the global marketplace. This means systematic support for selling via your website, global distribution systems and social networks. The importance of social media in hospitality sales is now proven. Watch for trendsetting PMS vendors to capture and add guest social profiles to their CRM (customer relationship management) systems and add features for interacting in these new ways.

4. Integration with other systems. Your PMS should interface with your online services and marketing channels. Complex components like the online booking engine of your website, merchant accounts for credit processing, and linking of global distribution systems that will enable you to sell on Expedia, Booking.com, etc. should all be integrated into one easy-to-use interface. Your property management system will be the common control system and should be therefore be the easiest and most robust of all. Automatic synchronization is the key to successfully implementing these various functions.

5. Flexible reporting. Your system should be able to generate custom reports and queries. This will enable you to track your marketing efforts, predict opportunities and determine the partners that provide the best ROI. Do not overlook the importance of your accounting backend. Can you easily track all transactions as they process into your bank? Your PMS should either exist as a full accounting package, export in ready-to-use formats like Excel or .cvs OR both.

6. Positioned for growth. Select a property management system that accommodates future trends and growth. Look for a system with a structure that enables you to add services and functions as your needs evolve.

Narrow the list, based on the data in the chart, to 3-5 property management systems. Then arrange testing and more research for each of the systems. Arrange for system demonstrations with the vendors. Provide each vendor a detailed list of needs. This will ensure that your concerns are addressed and allow you control over the sales conversation.

It’s most likely that vendors will demo their property management system through an online demonstration where you will be able to see the software in action and ask questions about the system. Sometimes, vendors will give you a temporary account, where you can actually add info and test the system with little guidance.

This is also the time to firm up your budget. Request quotes as you evaluate the systems. Obtain references.

Before You Sign

1. Dig into the Real Costs. What is included in the final costs? Does this integration include all the items on your ‘must have’ list? Is the design and implementation of your online booking engine included fee-free? How is the global distribution (gds) set up? Are there additional costs? Are there 3rd party set-up charges that need to be paid? What commissions and transaction fees will you pay and to whom? I.e. Expedia and Booking.com have pass-through commission fees and some PMS vendors add on their own additional transaction fees, as well. Pay attention to vendors that are forthright and transparent in the costs you pay. Watch for warning signs from vendors that are not forthcoming with the costs you will pay (gds integration, etc.) and who will perform the integrations. As a rule, the more people involved in the middle, the more control is lost and the more time is involved for the integration.

2. Agree Upon A Timeline. After you’ve agreed on your ‘must have’ list with the chosen vendor, set up a delivery timeline. Determine key milestone’s and related delivery dates. Sometimes there are actions that are out of control of a vendor and depend on 3rd party implementation; these should be clearly defined and best case/worse case scenarios should be given.

3. Technology Partner. As you make your final selection, keep in mind that this choice will become a vital component in your technology requirements. Be sure that the services offered are encompassing enough to support your needs and skill-level. If not, then consider a 3rd party project manager, that can help with implementation, can fill in the technology gaps and will advocate for you to the many vendors that are in your global circle.

4. Additional Things to Ask.

• How is training implemented? One-on-one? Group? In-person?

• Is there an appointed account manager/trainer?

• System documentation, how to videos and updates should be up-to-date as the software changes.

• Support times (i.e 24/7)

• Guaranteed turnaround times for phone calls and emails.

• Country of Origin of the support team. Will language issues be a barrier? Can you wait several days for a resolution to a problem?

• How does the support team track and manage your requests? Do they have a robust support system for supporting their clients?

• How does your info export? Can you perform the export? Does it come out in usable MSExcel-ready files?

The hospitality environment is ever more competitive and challenging everyday. Selecting the right advisors and vendors to fully-integrate software systems to maximize occupancy, serve your guests well, and ease staff workload is the key to your hotel’s future success.

As an e-business advisor to the hospitality and leisure industry, Social Energizer helps with the selection, integration and implementation of property management systems, online sales channels and social media networks with a special focus on independent hotels, inns, resorts, and campgrounds.

Social Energizer integrates inbound marketing techniques into each marketing plan, creates dynamic and affordable websites fully optimized for Search Engines, then utilizes digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, and web-integrated Email Campaigns.