Convert
Rolling Out TripAdvisor Connect
TripAdvisor will be rolling out a new service this fall for their Business Listing subscribers called TripAdvisor Connect. It is essentially a CPC (cost per click) program in which lodging operators can sign up. It provides a “Show Prices” button on the Trip Advisor Business Listing page that forwards potential guests directly to their branded…
Read MoreThe World Media Awards: Why YOU Must Enroll
I was recently asked by Murray Newlands to support the World Media Awards coming up February 25, 2012 in San Francisco. I am often quite a skeptic and I try to look things over carefully (maybe it’s my german heritage upbringing and living in conservative Appleton, WI. And getting spam-scammed online recently). So I took…
Read MoreWho Should Be Your Next ‘Go To’ Employee?
“So I have a website –now what?” That is the question I often get when a client is asking why the website they either made themselves or ‘had a friend’ design isn’t getting any results. And I mean it –ANY RESULTS. So many small business owners are not getting the point. A website is only…
Read MoreThe Secret is in Breaking the Chicken and Egg Problem
I found this BNET blog article interesting. BNET interviewed Ceriac Roeding of Shopkick and he discussed the ‘Catch 22’ facing many entrepreneurs. How do you establish that first base of business? Credibility struggles with success. You have to make someone actually BELIEVE. He cited examples he learned through his startup, Shopkick. These examples are transferable to many small…
Read MoreDynamic Websites and What They Mean For Your Small Business
There are a lot of people out there suggesting that a small business owner can create their website overnight. And you can. But will it do what you want it to do? photo © 2007 Ben Zvan | more info (via: Wylio) What exactly do you want it to do? Are you happy with a…
Read MoreTwitter – The art of tweets, follows and hashtags
If social media were a three legged stool, then a business website, Facebook site and Twitter account would be the legs of that stool. For businesses wanting to master the art of social media marketing, these sites must be professional looking, elegantly managed creating a seamless brand appearance. They also need to be balanced and…
Read MoreWhere are you going? …with your Inbound Marketing efforts
Inbound Marketing refers to attracting customers to your lodging property through a variety of social media and content distribution and interacting with readers, rather than the older means of buying attention through disruptive advertising and other devices. Simply put, Inbound Marketing employs a ‘pull’ strategy, rather than the ‘push’ strategy employed by traditional marketing techniques. With the sophistication…
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