Branding
New Website at Social Energizer!
We’ve been working hard to update our website and it’s finally finished -and Live! Announcing a new website at Social Energizer! For the past few weeks, we’ve worked on describing who we are and what we do a little better. Content has been significantly revised. Our complex list of services have been simplified to make our descriptions more clear.…
Read MoreKeeping Your Website Real
Recently, Chris, from Design4Real.net, and I ventured down to Posada Yum Kin Hotel in Tulum, Mexico to work on their next web update. It has been a little over a year since images and content throughout the website have been updated, so once again, it is time to refresh everything. Our trip went smoothly with…
Read MoreMake People See Your ‘It’, A 5-Step Approach
Here’s a short story on innovation from Seth Godin that I’d like to share. It brings home what we do and why it matters. The sad, true tale of Otto Rohwedder Otto Rohwedder invented sliced bread. He focused, like most inventers did, on the patent part and the making part. The thing about the invention…
Read MoreSmall and Medium-Sized Business Tips On Raising Your Brand
I posted this article late last fall and today I think it needs repeating. Since posting, I’ve come to realize that small and medium-sized businesses have difficulty understanding the need of developing a recognizable brand. Why would Harry’s Garage in Green Bay or The Little Doz’ Inn in Appleton, WI need a brand? Because it…
Read MoreWho Should Be Your Next ‘Go To’ Employee?
“So I have a website –now what?” That is the question I often get when a client is asking why the website they either made themselves or ‘had a friend’ design isn’t getting any results. And I mean it –ANY RESULTS. So many small business owners are not getting the point. A website is only…
Read MoreTGIF Friday Freebie The iPhone iPad Touch and more
Hello everyone, I usually don’t post on Fridays, but I came across this cute story and I couldn’t resist. It doesn’t exactly fit into the Social Energizer social media plan, so I decided to make another category – TGIF Friday Freebies. A place for the real light stuff. Everyone needs ‘light’ by Friday. I’m not…
Read MoreOnline FREE, the new Tchochtke
Henry Ford once said, “The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed.” In today’s inbound marketing terms, this could be the new Holy Grail. Business owners successful at providing…
Read More10 Steps to a New Business
Have you dreamed of owning your own business, but don’t know where to start? Have you started planning for your new business, but keep wondering if you’ve forgotten anything important? Check out the basic steps below to be sure you’re on the right track. Evaluate and Develop Your Business Concept 1. Do you feel passionate…
Read MoreYouTube Rewind 2010 – The Top 10 List in Links
Here’s the top watched YouTube video mashup from this year. There is no doubt about the power of video in social media… and it’s fun, too. [youtube=http://www.youtube.com/watch?v=UFnXm6cjGwU&w=640&h=390] Could your video go viral? Viral videos are what many business people dream of when beginning their Inbound Marketing strategy, sometimes with unrealistic expectations. Ensuring that a video…
Read MoreFirst Steps to Successful Inbound Marketing
So, you’ve watched Socialnomics with Eric Qualman and now you ‘get it’. Haven’t seen it yet? Here it is again. Now, you’re ready to begin the first steps to successful Inbound Marketing. Because traditional marketing will never be the same. It will no longer get you ‘there’. If you want to move your business forward, then…
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