Branding Archives - Page 2 of 2

Facebook Profiles update

Facebook is implementing some changes that affect your personal profiles again. In the past, they have taken some criticism that their abrupt improvements were questionable. This time around, it seems Facebook has learned and improved on how they go about the update. They’ve added a wizard that helps and walks you through the process. In a nutshell, the changes to Facebook for personal profiles are:

A background summary that includes employers, education and location info.
New photo montage of 5 of your favorite photos just below your info summary
New navigation tabs in the left column
More details for your work experience and educational background
More info for your interests like music, books, and art
Group capabilities for your friends and more detail of your relationships

Changes for Facebook Business

Your Facebook Business Page has added a new feature also. In the last week, they added the ability to upload your contacts list from Outlook, gmail, Linked In, etc. After you have uploaded your contacts, you can invite them to ‘Like” your page.

To do this go to your page> Edit Page> Marketing> Tell your Fans>Upload a Contact File.

If you are using Facebook as a principle means of attracting clients, this can be very worthwhile.

It’s hard to handle everything during the launch of a dynamic inbound marketing strategy, but don’t forget your brand along the way. It’s at the top of the marketing priority list of every successful business. Take Apple, for example. When a person buys an iPad or Mac they are buying the appeal, design and support of the Apple brand. They know it will be trendy and cutting edge. It will make them feel cool. That is the power of good brand creation and alignment.

Every marketing dollar you spend should support your brand. It’s how you stand out. It adds value to your product or company that can be measured in dollars. The brand is the story you tell people about what you provide. Below is a short overview on branding and some tips to be sure you don’t overlook your brand as you launch inbound marketing efforts.

A brand
• Expresses your company name and essence visually through a logo
• Extends throughout an organization’s communications and includes all functions of a company, product development through sales, as integral pieces of your brand
• Includes how customers perceive the company and the inherent value they place on your business
• Provides something that consistently draws attention and focus
• Is distinguished– your brand should give your audience something it wants but is not getting from your competitors

Defining your brand identity
• Determine your company’s positioning and core values
• Understand your strengths and weaknesses through honest analysis
• Know the why. Why will people want what your offer?
• Discovery — Getting to the brand’s essence takes introspection, participation and work.

Building brand equity requires a team that can create a consistent, predictable approach that stands out every time. No matter how brand efforts are scaled to fit the size and scope of the business, ignoring brand principles places businesses in peril and does not capitalize on its benefits. As a brand-experienced inbound marketing company, SocialEnergizer can help align your brand while getting your inbound marketing efforts underway.