B2C
Part Two – Spam on Social Networks
Recently I got scam-spammed on Facebook by reposting an entry on Amy Winehouse’s death stating that it was getting more media attention than several soldiers who were killed in action. I should know better, right? Maybe you saw it, too? Oops. Sorry! How did I find out? Shortly after I posted, I received an email…
Read MoreMake People See Your ‘It’, A 5-Step Approach
Here’s a short story on innovation from Seth Godin that I’d like to share. It brings home what we do and why it matters. The sad, true tale of Otto Rohwedder Otto Rohwedder invented sliced bread. He focused, like most inventers did, on the patent part and the making part. The thing about the invention…
Read More5 Social Media Must Haves
Here are the 5 things every business must do to build a community online and bring in clients via social media. 1. Website It’s your web basecamp, start here. photo © 2006 Grant Kwok | more info (via: Wylio) 2. Blog, forum, or some way of delivering active audience-focused content. I have a few clients…
Read MoreWho Should Be Your Next ‘Go To’ Employee?
“So I have a website –now what?” That is the question I often get when a client is asking why the website they either made themselves or ‘had a friend’ design isn’t getting any results. And I mean it –ANY RESULTS. So many small business owners are not getting the point. A website is only…
Read MoreThe Secret is in Breaking the Chicken and Egg Problem
I found this BNET blog article interesting. BNET interviewed Ceriac Roeding of Shopkick and he discussed the ‘Catch 22’ facing many entrepreneurs. How do you establish that first base of business? Credibility struggles with success. You have to make someone actually BELIEVE. He cited examples he learned through his startup, Shopkick. These examples are transferable to many small…
Read MoreDynamic Websites and What They Mean For Your Small Business
There are a lot of people out there suggesting that a small business owner can create their website overnight. And you can. But will it do what you want it to do? photo © 2007 Ben Zvan | more info (via: Wylio) What exactly do you want it to do? Are you happy with a…
Read MoreYour Website is Your Base Camp, Is It Solid?
Whether you’re climbing Mt. Everest in the heart of the Himalayas, like adventurers Rhys & Nicky, or leading your company into the world of inbound marketing, your success depends on having a solid base camp. Your website is your base camp. A Base You Can Rely On First off, your website is the most important…
Read MoreRight-Sizing Innovation for the Small Business Owner
Increasingly our world favors BIG. BIG Companies. BIG Stars. The next BIG thing. Big business seems to favor other BIG businesses, like during Christmas when ABC’s GMA seemingly supported only the online BIG Box stores, leaving small online entrepreneurs in the dust as reported in our December 8th blog, “Scrooge Strikes e-Commerce Small Business.” What…
Read MoreDon’t Give People What They Want
I came across a great quote today while reading “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” by W. Chan Kim and Renee Mauborgne (Harvard Business Review Press, 2005). Samuel “Roxy” Rothapfel, previously a nickelodeon owner, started up Palace Theaters. By using the low-cost, lower-quality nickelodeon style of entertainment,…
Read MoreTop Three Trends Likely to Upset Your Social Media World
What trends will arise, perhaps even merge, and continue to change and then further impact our lives?
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