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Top Five SXSW 2011 Videos

SXSW 2011 has wound down for this year, but they’ll be back next year and I plan to be there. SXSW has something for everyone, especially in social media or inbound marketing. So many of the heavy hitters are there that it makes ones head spin.

It has taken a bit of searching around, but I found several short videos that really share the SXSW experience. These are all worth watching –sometimes more than once. Let me know what you think. It’s almost like being there.

3, 2, 1, Twitter: The NASA Tweet up Shuttle Discovery Launch

Phylise Banner, from APUS, speaking on how people are using tweet-ups to gather for Shuttle Take-offs. Sounds like fun.

“Mario” – SXSW 2011 Film Bumper

This film bumper makes me feel like I can’t wait to see the movie, a grown-up tongue-in-cheek version of my favorite video game. Just a bit naughty.

Gary Vaynerchuck -Author, Wine Connoisseur, Explorer of all things Social Media

You can’t help but love Gary. Such passion! He epitomizes the energy born from social media. Three for the price of one here:

Keynote part1- http://bit.ly/i3lcej

Keynote part 2- http://bit.ly/fuGxSz

Keynote part3 – http://bit.ly/hOx9ac

More Gary Vaynerchuck –he was a busy boy

1-1 Interview part1- http://bit.ly/ffpS1K

1-1 Interview part 2- http://bit.ly/hlvWeg

Matt Mallenweg, WordPress/Automatic

 

Speaking on the growth of WordPress and next step P2. Matt says that, yes, WordPress has moved beyond a blog platform and is, in fact, a complete web platform. Yes, indeed.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.

We do this by integrating inbound marketing techniques into each business’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

We invite you to comment and rate each blog, so we can ever improve our offerings to you.

 

Online FREE, the new Tchochtke

Dog vs Man Danceoff

To view video, click on link below

Henry Ford once said, “The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed.” In today’s inbound marketing terms, this could be the new Holy Grail. Business owners successful at providing the right balance of online FREE content and services are most likely to entice and solidify their customers. This strategy is called a pull strategy and means you are pulling customers, not pushing them to buy your product or service.

Yes, I said FREE content and services. Free, as in no cost. Zip, Zilch, Nada, No dinaro. You all know where I’m going with this, don’t you? Here’s my short list:

  • Facebook
  • Twitter
  • Linked In
  • Google
  • Yahoo
  • YouTube
  • WordPress.com
  • Yelp
  • Webinars
  • e-books
  • surveys
  • data charts
  • content (blogs)
  • Farmville
  • Mafia Wars

You get the idea. In 2011 terms, they’re the new tchotchke.

We spend countless hours online; checking this, reading that, playing those favorite free games and watching dog-vs-man-danceoff.htm.

It’s easy to understand why WE do this, but why are THEY, a.k.a. businesses, doing it? Why is this happening? Why would businesses give it all away for free?

It’s all in the Pull Strategy

As businesses move from Old School marketing methods like advertising to Inbound Marketing there is a change from push to pull. Instead of pushing a message, social media can pull customers to your business. The heart of this new successful strategy focuses on understanding the behaviors of today’s consumer. The online world is being developed as a “warm and fuzzy” place where businesses offer free advice, content, services, and games; and come together in a sense of community. It is where people go first for consumer information, and increasingly where they make a purchase, and begin to advocate for a product, service, business, or brand they like.

This pull strategy proves to be much more effective than the traditional push approach. Why? Because who doesn’t like free stuff?

How about you? You can continue to receive this blog FREE by clicking on ‘By Email’ in the top right corner of this page and subscribing to the Social Energizer blog. Feedburner will have you decode a scrambled word and then click on a link they send to your email. That’s all there is to it.