As you know, your website is your online basecamp. It conveys the essence of your brand to your community and is the heavy-lifter for all of your online communications. If it lacks appeal, is unorganized, or just doesn’t work properly, it can lead to lost business opportunities, perhaps even business failure.
photo credit: felixtsao
So what have you got to lose? Maybe a lot. It’s time to open your browser to your webpage and evaluate it using the checklist below. It will only take a few minutes, I promise (yes, I’m talking to you).
By the way, if you’re too close to the creation-aspects of your website, ask someone objective to do it for you. You need to evaluate this with an objective point-of-view.
Is the site’s purpose immediately obvious?
Is the brand image evident?
Does the home page engage you?
Do pages load quickly? Home, About, blog, etc.?
Can you easily identify and locate information?
Does the site encourage easy visitor registration for on-going e-mail follow-up?
Is the text easy to read and the images compelling?
Are subheads and bulleted lists used to chunk content?
Does the site offer timely, frequently updated information?
Is the site interactive, i.e. does it invite the audience to share opinions, etc.?
Does the site encourage a sense of community?
Does your site link to other social media channels? i.e. Facebook, Twitter, Trip Advisor, etc.
Does the site encourage you to buy or take the next step?
Is the offer ‘above the fold’, meaning located in the top 1/3 of the page?
Does your website support SEO (Search Engine Optimization) that is easily adjusted by you?
Is web analytical information available 24/7? This should include visitor traffic by post and page, top search criteria, from which websites your visitors are from.
Do you have spam controls on your website?
Now this shouldn’t be a ‘finally’, but finally we come to the most important question. Does your site possess a “Wow Factor”? If not, it should. Sometimes you just have to bring in someone less “close to the business”, to bring out your Wow Factor. It’s worth it. I dare you to stand out from the crowd; give me a call!
Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their visibility online.
https://socialenergizer.com/wp-content/uploads/2014/10/SE-logo-type-web.png00Lynnhttps://socialenergizer.com/wp-content/uploads/2014/10/SE-logo-type-web.pngLynn2011-08-30 06:55:192012-10-26 20:12:02It's Self-Evaluation Time for your Website
Many entrepreneurial business people consider a website an afterthought and as not really that important to the success of their company. They are quickly being proven wrong. Inbound marketing which starts with having a website, is the most affordable method of marketing your business and is most likely to get you the best results. Using a pull strategy in Inbound, a.k.a. Online Marketing, you interact with people through many social media networks, then pull them into your online business realm via a website or social media platform specific to your business.
What a website isn’t
It should not be a static online brochure, a website that after you’ve given people your web address they can pull it up and… what? Gawk at it? Exclaim of its beauty? See all the ‘stuff’ you’re trying to sell? It should DO more than that.
Every smart or lucky business has a ‘go to’ employee. Someone that takes on every challenge, is your best advocate, is the warehouse of much of your companys’ knowledge. That ‘go to’ employee, in this case, is your website and it’s vital that you prepare it for the challenge it is about to face. It will provide a foundation that you can use to venture into the social media network. This foundation should have SEO capabilities for every single thing that you publish. It should have reporting capabilities both short term and long term. It should nurture your leads or in other words help you convince consumers to buy or at least engage with your business. It should allow you to work the way you want to –either on a day-to-day basis or with scheduling far into the future. It should allow you and your business to grow.
What are the other pieces of this Internet puzzle?
“Build it and they will come” strategy may work for big brands like Disney, but if you have a small business, how are people going to find you? You need to chart out ‘how’ that is going to happen. Where are your potential customers now –online or off? What would make them visit you online –and keep them coming back? What would entice them into buying your offering?
Social Media sites
Sure, there is Facebook and it is not to be overlooked. But more specifically, there are social media sites that let you, as a small business owner, narrow your efforts to get closer to your niche. If you’re selling craft or gift items, then Esty.com may allow you the larger, targeted audience your business needs to sell successfully. For service companies, like automotive service or beauty salons, I like Yelp! Yelp! Is a review site for professional services offered in your area. Let your customers do the talking for you. That is far more powerful than tooting your own horn. For the travel industry, Trip Advisor is fast becoming the most respected of online travel sources because of the use of customer reviews.
It’s not really glamorous, but small business owners should not forget email. Email offers a one-to-one relationship with your client and is of high value in the world of marketing, do not under-estimate its power. Plus, it’s affordable. Have you been collecting business cards for years and just use them to draw for a free dinner? It’s time to up the ante. Keep collecting those cards, but then start an email campaign that first gets them to ‘approve’ of you sending them these email messages from time to time. This would be called the ‘opt-in’. Then provides them periodic updates and offers to keep them interested and directly relating to your business over a period of time. Include links to your website that provides even more incentives and more info. An extra reason for keeping a solid email list is that it is an actual business asset. Think of it as an investment into your businesses future. –One more thing about email. Do you have your website address and social media handles at the bottom of your email signature? No? Do it today! It is a vital part of branding your business and should not be overlooked.
With today’s popular mantra of “online marketing is where marketing is at”, one thing that seems to get overlooked, and is critical, is the integration of ALL your marketing efforts. On –AND Off line. Integration helps you get every bang for every buck. TV Advertising? Add in your web page. If you are planning on having a booth at a local farm market, be sure you have a brochure or business card that has your website on it –and maybe even add in how people may find extra value by looking your business up online.
Better yet, design a campaign that integrates some of the traditional advertising that you have done in the past and uses the website as a critical piece that drives excitement. Maybe it’s a TV campaign for a free prize that takes entries via your Facebook page, thus resulting in a large audience that ‘likes’ your site.
There are so many options and some, frankly, work better than others. Give us a call today, we’ll help you hone in on the audience you need and plan a strategy that will pull them to your business.
Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.
In addition to building great dynamic websites, we do this by integrating inbound marketing techniques into each business’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.
https://socialenergizer.com/wp-content/uploads/2014/10/SE-logo-type-web.png00Lynnhttps://socialenergizer.com/wp-content/uploads/2014/10/SE-logo-type-web.pngLynn2011-06-15 06:55:472011-06-16 01:42:51Who Should Be Your Next 'Go To' Employee?