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Top Five SXSW 2011 Videos

SXSW 2011 has wound down for this year, but they’ll be back next year and I plan to be there. SXSW has something for everyone, especially in social media or inbound marketing. So many of the heavy hitters are there that it makes ones head spin.

It has taken a bit of searching around, but I found several short videos that really share the SXSW experience. These are all worth watching –sometimes more than once. Let me know what you think. It’s almost like being there.

3, 2, 1, Twitter: The NASA Tweet up Shuttle Discovery Launch

Phylise Banner, from APUS, speaking on how people are using tweet-ups to gather for Shuttle Take-offs. Sounds like fun.

“Mario” – SXSW 2011 Film Bumper

This film bumper makes me feel like I can’t wait to see the movie, a grown-up tongue-in-cheek version of my favorite video game. Just a bit naughty.

Gary Vaynerchuck -Author, Wine Connoisseur, Explorer of all things Social Media

You can’t help but love Gary. Such passion! He epitomizes the energy born from social media. Three for the price of one here:

Keynote part1- http://bit.ly/i3lcej

Keynote part 2- http://bit.ly/fuGxSz

Keynote part3 – http://bit.ly/hOx9ac

More Gary Vaynerchuck –he was a busy boy

1-1 Interview part1- http://bit.ly/ffpS1K

1-1 Interview part 2- http://bit.ly/hlvWeg

Matt Mallenweg, WordPress/Automatic

 

Speaking on the growth of WordPress and next step P2. Matt says that, yes, WordPress has moved beyond a blog platform and is, in fact, a complete web platform. Yes, indeed.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.

We do this by integrating inbound marketing techniques into each business’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

We invite you to comment and rate each blog, so we can ever improve our offerings to you.

 

TGIF Friday Freebie The iPhone iPad Touch and more

Hello everyone, I usually don’t post on Fridays, but I came across this cute story and I couldn’t resist. It doesn’t exactly fit into the Social Energizer social media plan, so I decided to make another category – TGIF Friday Freebies. A place for the real light stuff. Everyone needs ‘light’ by Friday.

I’m not able to cite the author on this, so let’s just say it’s from ‘Author Unknown’. It’s probably better that way.

It all began with an iPhone…

 

March was when my son celebrated his 15th birthday and I got him an iPhone.

Apple iPod

He just loved it. Who wouldn’t?

 

I celebrated my birthday in July and my wife made me

very happy when she bought me an iPad.

Apple iPad

 

My daughter’s birthday was in August so I got her an iPod Touch.

Apple iPod Touch

 

September came by so for my wife’s birthday I bought her an iRon.

iRon

 

It was around then that the fight started . . .

 

What my wife failed to recognize is that the iRon can be integrated into the home network with the iWash, iCook and iClean. This unfortunately activated the iNag app.

 

Which led me to the iHospital and iGet out Fr iDay.

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This article has been brought to you by SocialEnergizer.com

INBOUND MARKETING & MARKETING TECHNOLOGY OPTIMIZATION

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.

We do this by integrating inbound marketing techniques into each businesses’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

Please sign up to automatically receive our blog using the subscribe button. We invite you to comment and rate each blog, so we can ever improve our offerings to you.

Thanks for visiting! – Lynn

Online FREE, the new Tchochtke

Dog vs Man Danceoff

To view video, click on link below

Henry Ford once said, “The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed.” In today’s inbound marketing terms, this could be the new Holy Grail. Business owners successful at providing the right balance of online FREE content and services are most likely to entice and solidify their customers. This strategy is called a pull strategy and means you are pulling customers, not pushing them to buy your product or service.

Yes, I said FREE content and services. Free, as in no cost. Zip, Zilch, Nada, No dinaro. You all know where I’m going with this, don’t you? Here’s my short list:

  • Facebook
  • Twitter
  • Linked In
  • Google
  • Yahoo
  • YouTube
  • WordPress.com
  • Yelp
  • Webinars
  • e-books
  • surveys
  • data charts
  • content (blogs)
  • Farmville
  • Mafia Wars

You get the idea. In 2011 terms, they’re the new tchotchke.

We spend countless hours online; checking this, reading that, playing those favorite free games and watching dog-vs-man-danceoff.htm.

It’s easy to understand why WE do this, but why are THEY, a.k.a. businesses, doing it? Why is this happening? Why would businesses give it all away for free?

It’s all in the Pull Strategy

As businesses move from Old School marketing methods like advertising to Inbound Marketing there is a change from push to pull. Instead of pushing a message, social media can pull customers to your business. The heart of this new successful strategy focuses on understanding the behaviors of today’s consumer. The online world is being developed as a “warm and fuzzy” place where businesses offer free advice, content, services, and games; and come together in a sense of community. It is where people go first for consumer information, and increasingly where they make a purchase, and begin to advocate for a product, service, business, or brand they like.

This pull strategy proves to be much more effective than the traditional push approach. Why? Because who doesn’t like free stuff?

How about you? You can continue to receive this blog FREE by clicking on ‘By Email’ in the top right corner of this page and subscribing to the Social Energizer blog. Feedburner will have you decode a scrambled word and then click on a link they send to your email. That’s all there is to it.

Social Media- Room to grow

Here are some interesting facts about who is… and who isn’t using the Web. Do you think there is room to grow?

  • 40% of small businesses don’t have a web site
  • 81% of entrepreneurs still don’t take advantge of social media
  • 47% don’t think that Facebook, Twitter or even LinkedIn are beneficial to their business
  • 84% don’t provide for e-commerce
  • 62% don’t use email marketing

(Source: CBrogan via Citibank survey 2013.)

Where are you going? …with your Inbound Marketing efforts

attracting customersInbound Marketing refers to attracting customers to your lodging property through a variety of social media and content distribution and interacting with readers, rather than the older means of buying attention through disruptive advertising and other devices. Simply put, Inbound Marketing employs a ‘pull’ strategy, rather than the ‘push’ strategy employed by traditional marketing techniques. With the sophistication of the Internet, the opportunity for distributing content and building communities make Inbound Marketing the best chance for small businesses to get noticed in this overly messaged world. Engagement and differentiation is where small businesses have the advantage. So where are you taking your business?

What are you doing now to get found?

Facebook, Twitter, LinkedIn, blog and your website are all set up. You have them cross-referenced to interact with each other. They all hold a consistent brand message. You have clients that are interacting with you online. Life is good, right? Everyone should beat a path to your door, right?

Well, not exactly.

Where the problem lies for many businesses is in getting ENOUGH people to VISIT and then TAKE ACTION. That’s where you’ll need a good plan (and maybe some help). One that includes developing a content strategy, sound social media execution and personalized, genuine follow-up. How many visitors will you need each day to convert ENOUGH people into TAKING ACTION?

Feeling overwhelmed? Make no mistake there is a huge amount of effort that goes into leveraging SEO, blogging and social media to increase website traffic. Face it, now may be the time to invest some time and money into this endeavor. A certified and experienced Inbound Marketing professional can help you with a detailed analysis of your business and the competitive landscape. And help you set and achieve your online marketing goals. To get started on your detailed plan, determine your goals, and get people to TAKE ACTION, give us a call. Don’t worry, the first visit is always free.

“Goals without plans are meaningless. Plans without deadlines and measurements are wishes.” –Unknown

Note- First published Nov 2010 and republished Dec 2014