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Social Networks in Turmoil Check Out Your Options!

Did Facebook make you angry this week? Are you afraid of Google becoming the Walmart of the Internet?

How dare they change things on what seems like a whim, right? Like Netflix, I think they forgot about the Number One Rule in Social Media. What is that rule, Mr. Zuckerberg? It’s about them, not you! I think you will soon be learning this lesson well… and very soon at that.

Facebook users were outraged this week when Facebook arbitrarily and seemingly without notice changed the Newsfeed, Privacy settings and Apps area. Get ready because there are more changes on the horizon. One is Facebook’s replacement for profiles called Timeline. Here you can share the entire story of your life. Really, do I want to do that? Did I ask for that?

After listening to this video, I’d just like to say one more time. Mr. Zuckerberg, It’s about us, not you!

I played around with some of the new features this week, like the lists for “Close Friends“. All I can say is it is clunky. After Facebook makes a few suggestions on “who” your close friends are you need to scroll through your friend lists, select a person, and then rescroll through the freind list again -each time. The competition has drag and drop. And for Timeline this is what the people at Mashable are saying about that.

Facebook Timeline Issues

Right after Timeline will come new features. Adding a music and media platform with Spotify, MOG & Rdio

Looks like Facebook wants to be your one-stop shop.

How do you feel?

1- Don’t like it, but you’ll get over it?

Here’s a post on how to adjust your “new” News Feed & Ticker

And here’s a post on adjusting your Apps and permissions

2- Don’t like it and you want to leave?

Here’s an article on exporting your stuff out of Facebook to a third party and then to Google+. (Read further options below before going to Google+).

Where can you go?

Up until now, the top choices have been MySpace, Zing, Friendsters.

Recently, Google has been working on Google+. Google+ has been plagued with criticism for it’s agonizingly, slow rollout. Why wait, everyone asked? Cunningly, I believe Google+ gauged its Grand-Launch-to-the Public for this long-planned “upgrade” by Facebook. Everyone knows that, historically, Facebook hasn’t managed its upgrades well. Industry insiders knew about the upgrades, but Facebook users were not really aware of it. Someone paying attention at Google+ probably read the writing on the wall and strategized on this opportunity. This timing just couldn’t be coincidence, could it?

That said, if you need some tips on trying Google+ out, here they are:

Google+ needed some momentum to experience a successful launch. Facebook’s changes presented Google+ the opportunity. This week many Facebook users are leaving to checkout Google+. It is a mass exodus to Google+.

BUT did you know Google is being looked at by Congress for Antitrust issues?

Here is a post about the antitrust issues featuring Wisconsin’s Herb Kohl.

Will you move just to get shut down and driven back to Facebook?

Did you know that very soon you will have a Third Choice?

Unthink

Yes, that’s right Unthink.com has what they claim are all the answers to Facebook’s and Google’s lack of respect for their users. In fact, Unthink won’t call you a user. They’ll call you an owner and here’s what they say about being an owner.

Unthink their idea of ownership - users

And here is a video that says it all on how Unthink plans to treat their new owners with a little parody on how Facebook users may have felt this week.

My question? When will Unthink be released and ready? I hope their rollout is not as slow as Google+’ was. These folks stand a chance and their marketing is in place. Watch for more on Unthink. Coming soon (I hope).

This has been Social Energizer’s Saturday Morning Post, a less business oriented, more personally related edition than our blog that is offered during the week. Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their visibility online.

In addition to building dynamic and affordable websites, we integrate inbound marketing techniques into each business’ current marketing plan and utilize digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

We invite you to comment and rate each blog, so we can ever improve our offerings to you. Are you venturing into online marketing? Give us a call!

Chris Brogans- What is the Focus and Purpose of Your Blog

I was digging through some of my archives and came across this article from Chris Brogan, one of my favorite thought leaders in the social media arena. It is about the focus and purpose of your blog.

Chris starts by suggesting that you, “Ask yourself that question: what is the focus and the purpose of my blog? Is the purpose of your blog easy to define? What are you aiming towards accomplishing with it? How are you testing whether or not you’re reaching your desired effect?”

Next, he tells the story of his blog history and brings you up to date.Chris Brogan

“When I started my blog many years ago (it skittered across several domains before I landed in “real” blog software), it was for fiction. I wrote stories. Then, I wrote about fitness and nutrition. Then, I wrote about self-improvement. Then, I wrote about new media. I went from that into writing about social networks and social media, and then eventually, I moved into how businesses could use social media to improve.

What am I writing about these days? Human business. It’s essentially the idea that relationships and human-shaped experiences serve business much better than cold marketing and afterthought customer service.”

Human business, now that’s an idea that can catch on. At Social Energizer, our philosophy is based on this same principle. Finally, Chris helps you define what it is that you need to do.

“Your blog is a media property. It’s also a tool that allows you to build relationships (should that be of interest), to notify and inform (if you like telling the news), to reflect and react (if you like being a commentator), to report (if that’s something you enjoy doing), or a tool to educate, instruct, or establish thought leadership. It can be a call to action, a lead generator, a showcase for your talents, and many other things.

But your community (or your audience, if you’re not as close to them) is there with an expectation. They are seeking whatever it is you’ve been offering along the way. They want your best, and they want your material to enlighten, entertain, inform, inspire, or any of several other functions.”

One thing Chris doesn’t mention in his article is SEO (Search Engine Optimization). Sometimes gaining better SEO can be the main purpose for writing a blog. Consistently changing content on your website will affect your search rankings with the major search engines like Google, Yahoo! And Bing. Initially, I think small business owners care more that customers find their websites, then that they are ‘engaging’ with them. It’s sort of the chicken and the egg thing.

What is the focus and purpose of your blog? If you need help defining it and applying it? Give Social Energizer a call. Our focus is on small businesses. Our purpose is to help integrate inbound marketing techniques into our clients’ current marketing plans.