Posts Tagged ‘online marketing’
Vanity Suffixes For Your Domain, Small Businesses Need Not Apply
This week in Singapore, the Internet Corporation for Assigned Names and Numbers (ICANN), which is the Internet body that oversees domain names, voted to open the control of domain suffixes a.k.a. gTLD (generic top-level domains) like .com, .net, .biz, etc. In the past they have allowed a total of only 22 suffixes. Going forward, companies…
Read MoreWho Should Be Your Next ‘Go To’ Employee?
“So I have a website –now what?” That is the question I often get when a client is asking why the website they either made themselves or ‘had a friend’ design isn’t getting any results. And I mean it –ANY RESULTS. So many small business owners are not getting the point. A website is only…
Read MoreRight-Sizing Innovation for the Small Business Owner
Increasingly our world favors BIG. BIG Companies. BIG Stars. The next BIG thing. Big business seems to favor other BIG businesses, like during Christmas when ABC’s GMA seemingly supported only the online BIG Box stores, leaving small online entrepreneurs in the dust as reported in our December 8th blog, “Scrooge Strikes e-Commerce Small Business.” What…
Read MoreOnline FREE, the new Tchochtke
Henry Ford once said, “The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed.” In today’s inbound marketing terms, this could be the new Holy Grail. Business owners successful at providing…
Read MoreKnow Your Customer’s Customer
One of the basic principles of customer satisfaction is to understand and know your customer’s customer. It is something so simple, and yet sometimes, marketing professionals overlook this. Instead they create campaigns that fit the marketing person’s profile or fancy better than they do the customer or the customer’s customer. Whether you’re selling to a company that…
Read MoreFirst Steps to Successful Inbound Marketing
So, you’ve watched Socialnomics with Eric Qualman and now you ‘get it’. Haven’t seen it yet? Here it is again. Now, you’re ready to begin the first steps to successful Inbound Marketing. Because traditional marketing will never be the same. It will no longer get you ‘there’. If you want to move your business forward, then…
Read MoreScrooge Strikes e-Commerce Small Business
Is Network TV the Scrooge? This Christmas season, it seems like every network TV news personality is reporting that online sales are booming. On Cyber-Monday, Becky Worley of Good Morning America said that online sales are up significantly this year. Technically, that’s true. That is, if you are Amazon, Walmart or Best Buy. e-Commerce: Not for…
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