10 Steps to a New Business

Have you dreamed of owning your own business, but don’t know where to start? Have you started planning for your new business, but keep wondering if you’ve forgotten anything important? Check out the basic steps below to be sure you’re on the right track. Evaluate and Develop Your Business Concept 1. Do you feel passionate…

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Even Santa likes Social Media

It’s got to be good if Santa likes it. The phenomenon of social media continues into a Christmas-decorated living room near you. Social media are now part of celebrating Santa’s annual visit to children near and far. Mashable has just posted “9 Ways to Connect With Santa on the Web” so kids can get in…

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First Steps to Successful Inbound Marketing

So, you’ve watched Socialnomics with Eric Qualman and now you ‘get it’. Haven’t seen it yet? Here it is again. Now, you’re ready to begin the first steps to successful Inbound Marketing. Because traditional marketing will never be the same. It will no longer get you ‘there’. If you want to move your business forward, then…

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Social Media- Room to grow

Here are some interesting facts about who is… and who isn’t using the Web. Do you think there is room to grow? 40% of small businesses don’t have a web site 81% of entrepreneurs still don’t take advantge of social media 47% don’t think that Facebook, Twitter or even LinkedIn are beneficial to their business…

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Where are you going? …with your Inbound Marketing efforts

Inbound Marketing refers to attracting customers to your lodging property through a variety of social media and content distribution and interacting with readers, rather than the older means of buying attention through disruptive advertising and other devices. Simply put, Inbound Marketing employs a ‘pull’ strategy, rather than the ‘push’ strategy employed by traditional marketing techniques. With the sophistication…

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