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Get Scribd Today

Scribd is a social networking community for readers and authors founded in 2007. It has quickly become one of the most popular websites on the Internet. More then 70 million individuals from around the world visit the website on a monthly basis. Scribd is a file sharing website similar to Wylio and YouTube except that individuals share text documents and presentations instead of images and videos.

For ReadersScribd stats

As YouTube is to videos, Scribd is to ebooks, articles, resumes, recipes and online magazines. Scribd’s patent-pending document conversion technology allows articles to be discoverable by search engines, shared on social networks and read on billions of mobile devices. In exploring Scribd, I did notice that not all content is free. For instance, in the legal area an article on Limited Liability Corporations was ‘for purchase’.

For Authors

Hoping to get published? Considering self-publishing? No matter your method of publishing, as an author, the key to success is building a community of readers who follow you and your work. To do that you’ll need to give a little away. With Scribd your works will be attributed to you and will allow your writing to be widely read, discussed and shared on social networks –giving you even more exposure.

For Small Business

Scribd is a veritable gold mine for small business owner’s considering taking on the challenge of blogging. The copyright used with Scribe is a Creative Commons Attribution – ShareAlike 3.0 Unported License. Similar to many images, articles from Scribd can be used as-is with attribution to the author. Why write when you can find a blog article, and simply by sharing the credit with the author, post it to your blog in minutes? Content Management made easy.

In addition to a great blog resource, small business owners will find Scribd business documents a good starting point for finding correspondence templates, how-to info and potential employees or vendors. Get wider exposure for your business by uploading your business’ brochure or catalog to Scribd.

Consider contributing an article to Scribd. Write an informative article or short report about a product or service that you are offering and then link it directly to your blog or home page. With many article directories authors are not allowed to ‘advertise’ their business, so articles must be more generic in nature, not so with Scribd. You can write whatever you like as long as it is not offensive or illegal. Content submitted to Scribd also does not have to be approved or reviewed, so publishing is fast and easy.

Publishing on Scribd for your business allows you access to the entire Scribd community. It is a great opportunity to interact with its readers and build your online reputation. Invite people to follow you on Twitter or subscribe to your blog. Collect email addresses and multiply your online marketing potential. Need help developing your content and making the most of these new social media contacts?

Give me a call or drop me an email, I can help with that.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.

We do this by integrating inbound marketing techniques into each business’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

10 Things You Could Do Instead Of Going To Work Today

Beach Babyphoto © 2009 Marcy Kellar | more info (via: Wylio)

I’m on vacation at the beautiful boutique hotel of Posada Yum Kin in Tulum, Mexico. So while I’m whiling away my time walking the pristine beaches or snorkeling in one of the numerous cenotes in the area, I think you should take it easy, too.

Here are 10 things you could be doing instead of working. Ditch the job, just for the day!

  1. Go for a bike ride. Ride somewhere you’ve never gone before.
  2. Buy a fishing license. Take your gear and find that favorite fishing hole.
  3. Relax on your deck with a good book and as soon as it’s ‘noon somewhere’ enjoy a margarita.
  4. Rent a pontoon boat and lay out in the sun all day long.
  5. Plant your garden.
  6. Go see a matinee of that movie that you’ve wanted to catch.
  7. Visit your mom (and dad).
  8. Buy a kite and fly it as high as you can.
  9. Go for a long walk in one of your nearby parks.
  10. Plan a real vacation.

Life is short. As a friend of mine told me, “Don’t take life so seriously, it’s not permanent.”

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.

We do this by integrating inbound marketing techniques into each business’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

Attention, please

Chris Brogan

do not click here, not the video

Frazzled? Me, too. Leave it to Chris Brogan to help us find our ‘center’. Check out his short video entitled, “What Has Your Attention“. He sure set me straight. I think this is something that all entrepreneurs and small business folks struggle with. Sometimes there are so many choices of what you COULD do that you lose track of what you SHOULD do.

Now, it’s time to get down to work. I will do something that will make me profitable and happy. (Repeat 3 times softly)

My Focus

Here are five things I plan to do to make that happen; per his suggestion, three are work related and two are personal.

1. Write 3 blogs

2. Add a page to my web site, SocialEnergizer.com

3. Finish up with that ‘dangling’ client (you know the one that’s stuck and needs a gentle nudge)

4. Walk 1/2 hour

5. Pack for vacation

I’ll let you know how I do. How about you? What five things do you need to do TO GET THINGS DONE!

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.

We do this by integrating inbound marketing techniques into each business’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

We invite you to comment and rate each blog, so we can ever improve our offerings to you.

Sometimes You Just Have To Laugh

Laughing Dog

Photos of The Ellen DeGeneres Show in Facebook Photo Friday!

Laughter is one of the best things you can do for yourself, not only for your mind, but also for your physical well-being. For this Saturday Morning’s Post I’d like to point you to the blog, Care2, and their post entitled the 7 Benefits of Laughter, which describes the physical affects of laughter on your body. It reports that laughter reduces depression, insomnia, pain and stress and it can improve cardiovascular health, the immune system and personal bonding.

Then, just for fun, I decided to do a Google search on laughter. Here’s what I found. Wikipedia reports that laughter may be the first form of communication in the human race and that there are some animals that ‘laugh‘. According to HelpGuide.org, humor is infectious and leads to happiness and intimacy among humans. In HowStuffWorks2, you can find out HOW laughter works by watching this video and finally my search found a few quotes from the Quote Garden about laughter that I’d like to share with you.

I am thankful for laughter, except when milk comes out of my nose. ~Woody Allen

Even if there is nothing to laugh about, laugh on credit. ~Author Unknown

Dad always thought laughter was the best medicine, which I guess is why several of us died of tuberculosis. ~Jack Handey, “Deep Thoughts,” Saturday Night Live

The most wasted of all days is one without laughter. ~e.e. cummings

Laughter is an instant vacation. ~Milton Berle

Laughter is the shortest distance between two people. ~Victor Borge

What soap is to the body, laughter is to the soul. ~Yiddish Proverb

You gotta love the power of Google, SEO and laughter. I must say that just writing this post cheered me up, I hope it cheers you up, too.

So when life gets you down, make lemonade… and laugh!

This has been Social Energizer’s Saturday Morning’s Post, a less business oriented edition than our blog that is offered during the week. Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.

We do this by integrating inbound marketing techniques into each business’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

We invite you to comment and rate each blog, so we can ever improve our offerings to you. Are you venturing into online marketing? Give us a call!

Free -and Legal- Images for Your Blog

Creative Commons Attribution Levels

from http://www.flickr.com/creativecommons/

For basic tips on using images online, please see our blog, Image Basics for Bloggers, from last week.

What is Creative Commons?

In the past, buying photography was expensive and complicated. Royalties needed to be paid and photos were limited to many restrictions on how they could be used. Then along came Creative Commons in 2001, and everything changed. This non-profit corporation started with a cooperative effort between MIT and Harvard Law professors (among others) who realized that the digital revolution altered many past concepts on copyright theory. The ability to work collaboratively, globally, decentralized and create derivative works and collections that were low to no cost were all issues that were eased with the creation of Creative Commons licensing. Click on the following link for more information on Creative Commons licensing.

How do I use a Creative Commons image?

Things are much easier today in the world of social media and inbound marketing. How do you know if it’s legal and IF you’re placing it correctly?

  • Be sure the image you choose and the way you are using it, applies under the Creative Commons license category shown to the right.
  • Credit the photographer (a.k.a. attribution)
    • If saving the photo, add the contributors’ name into the file name of the image (when downloading or taking a screen shot).  example: pen_ParkerDuofoldNib_JanosFeher_Flickr.jpg
    • If using a link, HTML or BBCode, review the code to be sure the contributor’s name is included.
  • Link back to them when you can.

How do I find Creative Commons images?

Google Creative Commons

From Google Image interface

What do you need to do to add photos into your blog or website with little to no cost, legally? Here are a few suggestions.

Google Images offers an “Advanced Image Search” (found just to the right of the standard Google Image search button) that allows you to use images “labeled for commercial use” only. Just click on the blue link and a window similar to this Google image  appears. In a search for ‘pens’ you enter the word in the top field and make sure the “labeled for commercial use” is chosen in the field second from the bottom. Membership is not required. Attribution is required.

Flickr image options

from Flickr

Flickr has a nice interface for Creative Commons. You choose the level that works for you depending on if you blog to earn money or just for fun. To use an image in Flickr, you click on the bar above the image, as shown in this Flickr image, and grab the Link or HTML/BBCode. The problem with this is that the image is not physically loaded into your site, it’s called ‘hot-linked’ and means it is ‘linked’ to your site through the Internet and does not sit on your directly-accessible servers. Test it to see if your page takes too long to load. Membership is required. Attribution is required.

New, Wylio.com for Creative Commons Images

With all that said, THIS ONE GETS MY VOTE… Wylio.com!

Wylio.com

Wylio.com search for pens

Wylio is a slick, new image search engine that only searches for images offered under the Creative Common’s license. Users can be sure that all images offered are free for use. It’s a simple 3-step process: Search for an image, Resize and Position, and Copy and Paste the Code. Bloggers can easily grab the code to place in their blog posts, or for the low cost of $2.99 per month they can buy the premium version of Wylio.com and download the files.

Here’s the best part. Wylio inserts the photographer’s attribution into the code for you, no asking for permission, no wondering if you’re ‘covered’. Grab it and you’re done! With that said, I am testing this ‘hot-linking method’ today for download speeds and performance. Let me know, in the comments section below, if the pen image gives you any trouble. It is a ‘live’ test from Wylio.com.

Join the conversation on Twitter. How do you use images? Have you worried about your images?
Ballpoint Pensphoto © 2009 Jana Lehmann | more info (via: Wylio)

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.

We do this by integrating inbound marketing techniques into each business’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

Still need some help? Give us a call!


Our Schools Are Breaking, How Do We Fix Them?

Wisconsin protest governor and teachers

Saying there has been a lot of hubbub in Wisconsin between the Governor Scott Walker and the Teachers Union would probably be the understatement of the year. It’s been in the news and in social media networks everywhere. In mid-February, it was all people in Wisconsin were talking about. No matter what side of the argument you are on, this video from Ted Talks featuring Bill Gates may change your mind –or at least open it.

I really don’t believe that Bill Gates coincidentally decided to speak at Ted Talks on this subject. Do you? I think perhaps he felt the same thing that I have during this period of upheaval in the US, or at least Wisconsin, and maybe asked himself these same questions.
What are the real issues causing these decisions to be made?
How can we solve the underlying problem?
In light of these challenges, how can we provide our children a better education?

Our schools are breaking, how do we fix them? What if we’re wrong?

This has been Social Energizer’s Saturday Morning’s Post, a less business oriented edition than our blog that is offered during the week. Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.

We do this by integrating inbound marketing techniques into each business’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

We invite you to comment and rate each blog, so we can ever improve our offerings to you. Are you venturing into online marketing? Give us a call!

When Wrong is Right

Chinese Character for Picnic Table

if you click here for video, you're wrong!

Remember the old saying “I once thought I was wrong, but I was mistaken?” That pretty much sums up the subject of this short 18-minute video from Ted Talks entitled, “On being wrong; by Kathyrn Schultz on Ted.com.”

This TGIF Friday Freebie is a go-along piece with tomorrow’s Saturday Morning’s Post. It’s simply about being wrong. As you go through life, you tend to believe many things are true. Sometimes you believe in them more strongly than others. Could you be wrong?

Kathryn Schulz, wrongologist, makes a compelling case for embracing our fallibility.

Click here if video does not automatically run

What does this mean for small business owners?

Question your assumptions

Not to the point of decision-making freeze. But, are the things you are doing really leading to achieving your goals? Are you sure you are differentiating what you want to happen from what IS happening? Are you communicating effectively with your colleagues? Are you actively listening to what they are saying? Could you be wrong? What if you are?

Eyes wide open

Realizing how easy it is to be wrong is extremely valuable. It makes you question yourself and your perspective. There are always at least two ways to look at things. Examine the biggest problems your business is facing and look at it from different perspectives. Consciously try doing this to improve your business as a daily exercise. Practice it.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.

We do this by integrating inbound marketing techniques into each business’s current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

Please sign up to automatically receive our blog using the subscribe button at the top of the page. We invite you to comment and rate each blog, so we can ever improve our offerings to you.