Posts

If Facebook Existed… A Mashup

Family and friends send some of the best material for the Saturday Morning’s Post to me. My niece, Heidi, in an email, initially sent this one. That’s how social media works, right? People you know, talking about things you find interesting –and then sharing it. I also find it interesting how many ways great Internet content is disseminated email, Facebook, You Tube. It’s countless!

To get started on this post, I wanted to make sure I was crediting the right source; I googled it. Here is what I found.

Google Search for If Facebook Existed years ago

After a bit of research, I discovered that the original author isn’t even listed in this search –wow. The original author of the first three works of creative-writing art is Coolmaterial.com, check out their website (after you read this post). And the WWII author appears to be Matthew Leeb of Collegehumor.com. And happily, the blogger with the best SEO on this topic is Vinnie V who credits his sources carefully.

BUT I also found that this very popular initial posting caused a wave of similar posts. Some are better than others, but here I have done a mashup of sorts and put all of the posts that I could find together. I think you could go on for days with similar “what if they said this back in the day” ideas. Could it possibly be a future creative-oriented game? Fun.

The Original

If Facebook existed yeara ago

Source: CoolMaterial.com

Then there was Part Two.

Cool Material -if facebook existed years ago -part 2

Source: CoolMaterial.com

Then, what if God were on Facebook?

What if God were on Facebook?

Source: CoolMaterial.com

What if these Countries were on Facebook during WWII?

OMG- WWII on Facebook Source: CollegeHumor.com

And finally, there is even a Facebook Page dedicated to this line of thought. Check it out on Facebook, of course. As you can see, once again, the wealth of the web runs deep. What did we ever do without it?

This has been Social Energizer’s Saturday Morning Post, a less business oriented, more personally related edition than our blog that is offered during the week. Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their visibility online.

In addition to building dynamic and affordable websites, we integrate inbound marketing techniques into each business’ current marketing plan and utilize digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

We invite you to comment and rate each blog, so we can ever improve our offerings to you. Are you venturing into online marketing? Give us a call!

Spam, Not The Ham. How Do You Recognize It?

Do you always know if and when you’re being spammed? Sometimes, it’s hard to tell. It has become so prevalent in our daily lives that I am writing a 4-part series, starting this week on spam, what it is, how do you recognize it and what are the best ways to manage it.

First, what exactly is spam?
'Spam' photo (c) 2008, Andy - license: http://creativecommons.org/licenses/by-nd/2.0/

We experience spam everyday, but what is it? According to Wikipedia, Spam is the use of any electronic messaging system that sends bulk messages indiscriminately. In 2011, the estimated figure for spam messages is around seven trillion. Fraud and lost productivity are the costs of this illegal activity and are largely borne by the public as a whole.

Although originally referred to as the sending of unwanted emails, the use of the term has now broadened to include other media like: instant messaging, forums, search engines, blogs, wikis, mobile phones, and social networking sites. Spam messaging ranges from openly blatant messages that ask you to send money to a foreign country for some reason or another, to phony ads for Viagra, to cunningly difficult to detect messages that contain embedded links.

Most of us are used to seeing spam emails and can easily recognize them because the people that sent them are either unknown to us or the messages sent are completely out of character for these people. As we enter the larger world of social networking, forums and blogging the people we interact with, by design, are not necessarily known to us. Spotting spammers is becoming more difficult. There is no ‘one size fits all’ for detecting spam.

In the next three weeks, I’ll break down how spam can change, depending on the venue, and what you can do about it. There is a lot to cover on this topic, and as things keep changing, it becomes more important everyday to keep up to date with what is going on in the world of spam.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their visibility online.

In addition to building dynamic and affordable websites, we integrate inbound marketing techniques into each business’ current marketing plan and utilize digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

Give us a call today!

Make People See Your ‘It’, A 5-Step Approach

Here’s a short story on innovation from Seth Godin that I’d like to share. It brings home what we do and why it matters.

The sad, true tale of Otto Rohwedder'Wonder Bread' photo (c) 2005, Anthony Easton - license: http://creativecommons.org/licenses/by/2.0/

Otto Rohwedder invented sliced bread. He focused, like most inventers did, on the patent part and the making part.

The thing about the invention of sliced bread is this- for the first 15 years after sliced bread was available no one bought it, no one knew about it. It was a complete and total failure.

And the reason is that until Wonder came along and figured out how to spread the idea of sliced bread, no one wanted it.

They found that the idea of sliced bread like the success of almost everything is not always about what the patent is like, or what the factory is like, it’s about can you get your idea to spread, or not.

Ideas that spread, win.
(story as told by Seth Godin, SethGodin.com/sg)

 

I love this story and most things from Seth Godin. From a brand and social media perspective, he’s dead on. I think most people in medium to large-sized companies understand this story and how it relates to what they do quite easily. Medium-large-sized businesses usually employ agencies that help them ‘think out of the box’ and ‘stand out in the crowd’. They spend a lot of time and energy doing exactly that. At least that was my experience working with Cargill and Kimberly Clark. If you run a small business, I think it’s more difficult to understand where this fits in and how to act upon this little piece of wisdom.

Small businesses simply do not have the budgets to employ a New York or even an Appleton, WI ‘agency’. So what do you do?

1- Start by learning to understand your business from the ‘outside’.

How do your clients view your business? Take your blinders off. How do they see you in comparison to your competition?

2- How do you want them to see you?

Is there anything as special as ‘sliced bread’ about you or your business? What’s your niche?

3- Are you capitalizing on any special niche you have?

Pull together a small group of trusted clients, friends and family. People who care enough to be candid with you and care enough to get their heads around what you’re trying to do. Brainstorm on ways to stand out. Be remarkable. Be bold!

4- Put a plan into action.

Decide which idea or ideas you want to try out. Remember, the best ideas are not necessarily the most expensive. Don’t worry if your first attempts are not perfect. Wonder Bread probably didn’t get it right the first time either.

5- Evaluate.

Keep an eye on who and how many people are involved with your idea. Is it spreading? No? Then change it up. Do something different. Yes, it is spreading? Change it up again. Improve on what you’re doing based on feedback. Your audience expects and deserves it.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their visibility online.

In addition to building dynamic and affordable websites, we integrate inbound marketing techniques into each business’ current marketing plan and utilize digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

Give us a call today!