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Facebook updates for your profile and for your business

Facebook Profiles update

Facebook is implementing some changes that affect your personal profiles again. In the past, they have taken some criticism that their abrupt improvements were questionable. This time around, it seems Facebook has learned and improved on how they go about the update. They’ve added a wizard that helps and walks you through the process. In a nutshell, the changes to Facebook for personal profiles are:

  • A background summary that includes employers, education and location info.
  • New photo montage of 5 of your favorite photos just below your info summary
  • New navigation tabs in the left column
  • More details for your work experience and educational background
  • More info for your interests like music, books, and art
  • Group capabilities for your friends and more detail of your relationships

Changes for Facebook Business

Your Facebook Business Page has added a new feature also. In the last week, they added the ability to upload your contacts list from Outlook, gmail, Linked In, etc. After you have uploaded your contacts, you can invite them to ‘Like” your page.

To do this go to your page> Edit Page> Marketing> Tell your Fans>Upload a Contact File.

If you are using Facebook as a principle means of attracting clients, this can be very worthwhile.

Social Media- Room to grow

Here are some interesting facts about who is… and who isn’t using the Web. Do you think there is room to grow?

  • 40% of small businesses don’t have a web site
  • 81% of entrepreneurs still don’t take advantge of social media
  • 47% don’t think that Facebook, Twitter or even LinkedIn are beneficial to their business
  • 84% don’t provide for e-commerce
  • 62% don’t use email marketing

(Source: CBrogan via Citibank survey 2013.)

Where are you going? …with your Inbound Marketing efforts

attracting customersInbound Marketing refers to attracting customers to your lodging property through a variety of social media and content distribution and interacting with readers, rather than the older means of buying attention through disruptive advertising and other devices. Simply put, Inbound Marketing employs a ‘pull’ strategy, rather than the ‘push’ strategy employed by traditional marketing techniques. With the sophistication of the Internet, the opportunity for distributing content and building communities make Inbound Marketing the best chance for small businesses to get noticed in this overly messaged world. Engagement and differentiation is where small businesses have the advantage. So where are you taking your business?

What are you doing now to get found?

Facebook, Twitter, LinkedIn, blog and your website are all set up. You have them cross-referenced to interact with each other. They all hold a consistent brand message. You have clients that are interacting with you online. Life is good, right? Everyone should beat a path to your door, right?

Well, not exactly.

Where the problem lies for many businesses is in getting ENOUGH people to VISIT and then TAKE ACTION. That’s where you’ll need a good plan (and maybe some help). One that includes developing a content strategy, sound social media execution and personalized, genuine follow-up. How many visitors will you need each day to convert ENOUGH people into TAKING ACTION?

Feeling overwhelmed? Make no mistake there is a huge amount of effort that goes into leveraging SEO, blogging and social media to increase website traffic. Face it, now may be the time to invest some time and money into this endeavor. A certified and experienced Inbound Marketing professional can help you with a detailed analysis of your business and the competitive landscape. And help you set and achieve your online marketing goals. To get started on your detailed plan, determine your goals, and get people to TAKE ACTION, give us a call. Don’t worry, the first visit is always free.

“Goals without plans are meaningless. Plans without deadlines and measurements are wishes.” –Unknown

Note- First published Nov 2010 and republished Dec 2014

Chili Today, Hot Tamale!

No, this isn’t a food blog. And I know I won’t get great SEO from today’s title, but I couldn’t resist!

Here’s the hottest tamale, that I saw today, on Facebook. link: http://on.fb.me/aaTVWP. Look’s like The LibraryThing.com page is hiring for a bookish social-savvy employee. Embracing all things social media should win, right? Based on Facebook, it looks like Bug Girl get’s the job. She had over a dozen endorsements from users in just a few hours! Nice way to work it, baby! Hope you get the job.