Posts

First Steps to Successful Marketing on Facebook

Today, there are more than 500 million active users, 50% of these users log in daily. Every average user has 130 friends. People spend over 700 billion minutes per month on Facebook.

With those kinds of statistics Facebook is a natural for B2C businesses trying to build a loyal following: businesses like restaurants, hotels, sporting establishments, services and so forth.Social Media

Best of all: It’s free and easy.

Start your Facebook Personal Page

First step: you will need to establish your own personal page. The personal info you provide for this page is also your registration with Facebook for your business page, so you will only need to enter it one time. Often this is where someone worries about their privacy; don’t worry, you will (and should) adjust your privacy settings under your personal profile and restrict it so you limit who can view your personal page.  After that, you’re clear to create a business page.

Start a Facebook Business Page

Check out my free e-Book for step-by-step tips on starting your Facebook Business Page including screen examples of the Facebook personal page, business page and group page steps.

Start a Facebook Group

There is little to adjust for privacy on the business page; it’s open to all (except for age restrictions) and allows minimal control over how people interact with your page. If that lack of control bothers you, then maybe a facebook group is for you. It allows complete control of content, but is more effort for you to maintain.

Promote, promote promote!

All set up? Now, focus on promoting your business. Make frequent posts that are brief, upbeat and entice people to visit your business; or at least think about it more favorably. Understand your audience by developing your Online Persona. This helps you write posts that get attention and appeal to your fans.

Learn the power of reposting. This is one simple technique that is often overlooked. Ask a few of your most loyal customers (or friends and family) to repost your page or group on their walls by clicking the share feature. This starts a fan wave that exposes people to your business to whom  you do not have access.

Finally, use the new ‘Tell Your Fans’ feature that allows you to upload your contacts from your email or CRM program. This will allow the exposure of your site to grow.

Next issue? What would you like to hear more about?

Facebook updates for your profile and for your business

Facebook Profiles update

Facebook is implementing some changes that affect your personal profiles again. In the past, they have taken some criticism that their abrupt improvements were questionable. This time around, it seems Facebook has learned and improved on how they go about the update. They’ve added a wizard that helps and walks you through the process. In a nutshell, the changes to Facebook for personal profiles are:

  • A background summary that includes employers, education and location info.
  • New photo montage of 5 of your favorite photos just below your info summary
  • New navigation tabs in the left column
  • More details for your work experience and educational background
  • More info for your interests like music, books, and art
  • Group capabilities for your friends and more detail of your relationships

Changes for Facebook Business

Your Facebook Business Page has added a new feature also. In the last week, they added the ability to upload your contacts list from Outlook, gmail, Linked In, etc. After you have uploaded your contacts, you can invite them to ‘Like” your page.

To do this go to your page> Edit Page> Marketing> Tell your Fans>Upload a Contact File.

If you are using Facebook as a principle means of attracting clients, this can be very worthwhile.