Tag Archive for: Building a Community

Top Three Trends Likely to Upset Your Social Media World

Start OverWhat’s going on?! Lately, it seems like the whole world is in a state of flux. First, countries like Eqypt and Libya are deciding to start over -or die trying. Then Wisconsin decides to do much the same thing… start over -or die trying. With this much upheaval in the world, it leads one to reflect on what’s happening and attempt to look into the future.

I can’t do much about these events, but they made me consider what will most likely impact the world ‘you and I’ live in, a world that increasingly depends on, and is driven by, the Internet, social media, and new media. What trends will arise, perhaps even merge, and continue to change and then further impact our lives?

Trend One

The first trend isn’t much of a departure from my lede. It’s the speed that news is bombarding us. Our ability to grasp and understand it before it has again evolved into a new story is creating an information-overloaded society. NPR recently published an insightful article on this topic called “Media Black Hole: So Much News That We’ll Implode?

Trend Two

Just as we’ve started to understand our communities, I find that they’ve moved and changed! Chris Brogan presents a nice update on how social media communities are evolving, and why, in “The Future of Community“.

Trend Three

Over half of all Americans will have smart phones by the end of 2011. Do you think this might impact marketing in America, just a little bit? Seriously, if there is so much news that we might implode, don’t you suppose that the same could be said of technology trends? Our marketing systems that just recently aligned to embrace Internet technologies must now evolve and align with mobile technology. Lucky for us, the B2C Marketing Insider has some tips in their article “Data-Driven Marketing: Mobile by the Numbers“.

Undoubtedly, right this minute, there is another new technology or trend on its way. What do you think will be the next mainstream trend? And how will we dodge, embrace or benefit from it?

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.

We do this by integrating inbound marketing techniques into each business’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

We invite you to comment and rate each blog, so we can ever improve our offerings to you.

YouTube Rewind 2010 – The Top 10 List in Links

Here’s the top watched YouTube video mashup from this year. There is no doubt about the power of video in social media… and it’s fun, too.

[youtube=http://www.youtube.com/watch?v=UFnXm6cjGwU&w=640&h=390]

Could your video go viral?

Viral videos are what many business people dream of when beginning their Inbound Marketing strategy, sometimes with unrealistic expectations. Ensuring that a video of yours goes viral is impossible, but understanding their makeup, allows you to set it up for the possibility. By their nature, viral videos follow the pattern of a rapid increase of views, a couple of days with a very high number of views, and then a gentle decrease that can generate many daily views for a long period of time. Not surprisingly, the comments on these videos run pretty much the same pattern, engaging people at very high levels.

In case, you missed any of these during the year, pick a link to follow the full version now. My favorite is “This Too Shall Pass OK Go”. I love Rube Goldberg machines even more than the Old Spice guy.

Top 10  (in order, by most watched)

#1: Bed Intruder Song – http://bit.ly/hM9GKI
#2: Tik Tok Kesha Parody – http://bit.ly/gGkGDE
#3: Greyson Chance ‘Paparazzi’ – http://bit.ly/gDDvut
#4: Annoying Orange Wazzup – http://bit.ly/hBT1cm
#5: The Man Your Man Could Smell Like (Old Spice)- http://bit.ly/dDXy35
#6: Giant Double Rainbow – http://bit.ly/hpKOQo
#7: This Too Shall Pass OK Go – http://bit.ly/gdMRgr
#8: The Twilight Saga Eclipse Trailer – http://bit.ly/fEq0iG
#9: Jimmy Surprises Bieber Fan – http://bit.ly/i4QqGH
#10: Gymkhana Three, Part 2 – http://bit.ly/gnBZws

Top 10  (in order, by appearance in the mashup)

• The Man Your Man Could Smell Like (Old Spice)- http://bit.ly/dDXy35
• Giant Double Rainbow – http://bit.ly/hpKOQ
• The Twilight Saga Eclipse Trailer – http://bit.ly/fEq0iG
• Jimmy Surprises Bieber Fan – http://bit.ly/i4QqGH
• Gymkhana Three, Part 2 – http://bit.ly/gnBZws
• Annoying Orange Wazzup – http://bit.ly/hBT1cm
• Bed Intruder Song – http://bit.ly/hM9GKI
• Tik Tok Kesha Parody – http://bit.ly/gGkGDE
• Greyson Chance ‘Paparazzi’ – http://bit.ly/gDDvut
• This Too Shall Pass OK Go – http://bit.ly/gdMRgr

Do videos fit into your marketing mix? Give me a call to find out if they could.