Our Internet Marketing Blog provides news on the latest online marketing trends in the hospitality industry and tips on how to achieve the best results when marketing your property online. Every article is NOT strictly about lodging.

Our blog started by focusing on the rising tide of social media. That is why you’ll find that some of our early articles are about the basics of a variety of things from understanding the impact on our lives brought about by the emergence of ‘The Internet’, to building a small business and finally some ‘just for fun’ pieces.

We’re happy to explore and write about any topic. Do you have something that you’d like to hear more about? Just let us know.

Membership Benefits At WH&LA

For new lodging property owners, one of the best actions you…
LaCrosse Wisconsin map

Wisconsin Innkeepers to Attend Governor's Conference

WIGCOT (Wisconsin Governor Conference on Tourism) is an annual…
trello on mobile

Cool New Way to Manage Projects in a Hotel

Looking for an easy, effective and forever-FREE way to manage…
Train window with text who is seeing your posts

News For Hotels that use Facebook - 10 Steps to Algorithm Recovery

Resorts, inns and hotels that use Facebook- I have a question…
2014 WH&LA board members

Top Takeaways From The 2014 Wisconsin Lodging Conference

The 2014 Wisconsin Lodging Conference aka WH&LA Annual Meeting…
New Website at Social Energizer

New Website at Social Energizer!

We've been working hard to update our website and it's finally finished…
Hotel PMS puzzle

Digital Assets for Lodging - Keeping Your Guest Data Forever

Understanding Digital Assets for LodgingLodging professionals…
Google logo

Independent Hotel and Resort Google Guide

Google is always changing things up, which has created the need…
Sterling Ridge Resort Comments

Rethink Your Guest Review Strategy

It's time to think outside of the TripAdvisor box with Facebook,…

Travel Planning With Facebook

Watch out TripAdvisor, travel planning with Facebook might…
PYK Facebook example

Facebook Business Page Rollout - version 2014

Facebook is once again updating their interface. This time it's…
Google Places

Google takes on the OTAs- Expedia, Booking.com, Travelocity

Google takes on the OTAs and has decided to enter the OTA business directly…