Our Internet Marketing Blog provides news on the latest online marketing trends in the hospitality industry and tips on how to achieve the best results when marketing your property online. Every article is NOT strictly about lodging.
Our blog started by focusing on the rising tide of social media. That is why you’ll find that some of our early articles are about the basics of a variety of things from understanding the impact on our lives brought about by the emergence of ‘The Internet’, to building a small business and finally some ‘just for fun’ pieces.
We’re happy to explore and write about any topic. Do you have something that you’d like to hear more about? Just let us know.

Cool New Way to Manage Projects in a Hotel
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Looking for an easy, effective and forever-FREE way to manage…

News For Hotels that use Facebook – 10 Steps to Algorithm Recovery
Resorts, inns and hotels that use Facebook- I have a question…

Top Takeaways From The 2014 Wisconsin Lodging Conference
The 2014 Wisconsin Lodging Conference aka WH&LA Annual Meeting…

New Website at Social Energizer!
We've been working hard to update our website and it's finally finished…

Digital Assets for Lodging – Keeping Your Guest Data Forever
Understanding Digital Assets for Lodging
Lodging professionals…

Independent Hotel and Resort Google Guide
Google is always changing things up, which has created the need…

Rethink Your Guest Review Strategy
It's time to think outside of the TripAdvisor box with Facebook,…

Travel Planning With Facebook
Watch out TripAdvisor, travel planning with Facebook might…

Facebook Business Page Rollout – version 2014
Facebook is once again updating their interface. This time it's…

Google takes on the OTAs- Expedia, Booking.com, Travelocity
Google takes on the OTAs and has decided to enter the OTA business directly…

10 Alternatives to TripAdvisor Connect
This is the final part of our 4-part series. Our first 3 articles…

Choosing a TripAdvisor Connect Internet Booking Engine
A prerequisite to launching a TripAdvisor Connect campaign…