Our Internet Marketing Blog provides news on the latest online marketing trends in the hospitality industry and tips on how to achieve the best results when marketing your property online. Every article is NOT strictly about lodging.

Our blog started by focusing on the rising tide of social media. That is why you’ll find that some of our early articles are about the basics of a variety of things from understanding the impact on our lives brought about by the emergence of ‘The Internet’, to building a small business and finally some ‘just for fun’ pieces.

We’re happy to explore and write about any topic. Do you have something that you’d like to hear more about? Just let us know.

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WordPress Lodging Websites - The Secret to Our Not so Secret Sauce

One of the most important decisions hotel and resort owners face…
Your Website your world

Five Reasons to Create a Strong Lodging Website

1. Online Channel Conversion   2. Reduce Risk of 3rd…

Review of 2017 Wisconsin Governor's Conference on Tourism

2017 is off with a bang and one of the fun events that the hospitality…
Computer Booking Trip

Who is Winning the Pricing War?

The battle on pricing between hoteliers and OTAs is a touchy…
Job vs. Career Diagram

Staffing the Hospitality Industry in Wisconsin - What You Need to Know in 2017

Employers are facing a dilemma that speaks to the tourism and…
Future trends

2017 Digital Trends for Hoteliers -Must Read!

The New Year welcomes a clean slate for new goals and aspirations…

2016 Wisconsin Lodging Conference

The 2016 Wisconsin Lodging Conference is right around the corner…

Google Mobile, Goodbye Desktop - Hello Mobile Ranking

As hoteliers, how often do you seriously consider the path guests…
Google Trips Chicago

Google Trips - Organize Your Travel Easily

Google is continuously coming out with new technologies that…
Facebook Beacon

Free Facebook Beacon - Upsell Your Lodging

Facebook is offering free beacons to small business owners…
Snippet showing Mobile-friendly website

Google Search Ranking for Mobile-Friendly

You may be hearing about this on the news this week. There will…

Understanding OTA Logic

For hotel and lodging owners, understanding OTA (online travel…