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Your Website is Your Base Camp, Is It Solid?

Whether you’re climbing Mt. Everest in the heart of the Himalayas, like adventurers Rhys & Nicky, or leading your company into the world of inbound marketing, your success depends on having a solid base camp. Your website is your base camp.

A Base You Can Rely On

First off, your website is the most important part of your base camp, and making sure that you OWN your website is crucial. If you are unsure if you are the owner of your website, you can check on several registrar websites such as www.who.godaddy.com. If you are not the owner of your domain, you need to make sure that transferring your domain is high on your list of things to do.

Next step in having a solid base camp, is making sure your website is well designed and up to date to represent your hotel at the highest level. Here again, ownership is key. Self-hosted websites are affordable and offer the opportunity to retain all content, analytics and security making it a viable asset for your lodging property.

Closely Located to Your Final DestinationMt Everest Base Camp and Websites

Your website needs to encourage a sense of community, but that is not where your community ‘lives’. Easily visible and friendly links to social media networks like Facebook, Twitter and Google+ will provide the conduit from your site to places where you can interact with your community.

Interesting Enough That It Can Be Considered Part Of The Journey

Your site should be intuitive and attractive, certainly even more attractive than the base camp at Mt. Everest. Your blog, if you have one, should contain engaging content that relates to your hotel/resort and brings the customer back time and time again. For more information on blogging, check out our articles:

10 Easy Tips for Better Blogging

So if I have to blog, where do I start

The Place Where You Realize Dreams Can Become Reality

Your engagement on various social network sites drives visitors to your website which is the place where your efforts can be measured best. Google Webmaster Tools and other analytic tools provide a consistent and straightforward means of tracking your traffic.

Your Strategic Centering Point

In the world of inbound marketing, the pull strategy is the rope that allows you to get up the mountain. With each effort, whether it is sharing on social networks, posting interesting videos, or writing interesting content about your area and events, your goal is to “close the sale.” At each step of the relationship with your hotel and potential customers, your website must strategically provide the information they desire and persuade people to proceed to the next step of staying at your property. Strong and compelling call-to-action mechanisms will pull your customers in, guiding both them and yourself to the top of the mountain.
For help creating and inbound marketing base camp, i.e. a company website, give us a call. We’ll be certain to include all vital gear and advice just like the best Mt. Everest Sherpa would.
Social Energizer’s purpose is to help lodging properties develop lasting relationships with their guests and increase their satisfaction and returning visits.
We do this by integrating inbound marketing techniques into each business’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, Google+, Search Engine Optimization, and Web-integrated email campaigns.
We invite you to comment and rate each blog, so we can ever improve our offerings to you.

We invite you to comment and rate each blog, so we can ever improve our offerings to you.

Top Five SXSW 2011 Videos

NASA at SXSWSXSW 2011 has wound down for this year, but they’ll be back next year and I plan to be there. SXSW has something for everyone, especially in social media or inbound marketing. So many of the heavy hitters are there that it makes ones head spin.

It has taken a bit of searching around, but I found several short videos that really share the SXSW experience. These are all worth watching –sometimes more than once. Let me know what you think. It’s almost like being there.

3, 2, 1, Twitter: The NASA Tweet up Shuttle Discovery Launch

Phylise Banner, from APUS, speaking on how people are using tweet-ups to gather for Shuttle Take-offs. Sounds like fun.

“Mario” – SXSW 2011 Film Bumper

This film bumper makes me feel like I can’t wait to see the movie, a grown-up tongue-in-cheek version of my favorite video game. Just a bit naughty.

Gary Vaynerchuck -Author, Wine Connoisseur, Explorer of all things Social Media

You can’t help but love Gary. Such passion! He epitomizes the energy born from social media. Three for the price of one here:

Keynote part1- http://bit.ly/i3lcej

Keynote part 2- http://bit.ly/fuGxSz

Keynote part3 – http://bit.ly/hOx9ac

More Gary Vaynerchuck –he was a busy boy

1-1 Interview part1- http://bit.ly/ffpS1K

1-1 Interview part 2- http://bit.ly/hlvWeg

Matt Mallenweg, WordPress/Automatic

Speaking on the growth of WordPress and next step P2. Matt says that, yes, WordPress has moved beyond a blog platform and is, in fact, a complete web platform. Yes, indeed.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.

We do this by integrating inbound marketing techniques into each business’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

We invite you to comment and rate each blog, so we can ever improve our offerings to you.

Bluehost ad

How Small Businesses Get the Most from Social Media

Just how are small businesses using social media? What level of online presence should you have? One way to start is to review what other small business owners are doing and model it after them.

Once again our friends at Mashable! have provided some insights in their latest Infographics report.

In a nutshell, here’s what they have found.

What social networks are small businesses using?

Twitter: 78%

Facebook: 75%

LinkedIn: 30%

WordPress: 22%

Flickr: 13%

Tumblr: 11%

Blogger: 10%

How many small businesses have multiple profiles on the major social networks?

Facebook: 31%

Twitter: 10%

Does engagement drive traffic?

Yes! On average Twitter got 117 clicks, while Facebook received 250.

Which platforms should small businesses be using?

Both! The Twitter platform engages customers and there is more interaction, while Facebook will drive more traffic to your site.

One thing that ‘the numbers’ do not show is that these social media tools are not necessarily in competition with each other. When comparing the latest social media tools, it often looks like a race is taking place, when in fact their true power comes from working in harmony. Twitter drives people to Facebook and vice versa. It’s like Twitter is the fisherman using a large net, while Facebook is using a Musky Rod.

From the data above, it is obvious that social media tools like Facebook and Twitter are vital to promoting small businesses. Understanding the ins and outs and leveraging their benefits are the key to your success! Give us a call today to make sure you’re making the most of it.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.

We do this by integrating inbound marketing techniques into each business’s current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

First Steps to Successful Inbound Marketing

So, you’ve watched Socialnomics with Eric Qualman and now you ‘get it’.

Haven’t seen it yet? Here it is again.

Now, you’re ready to begin the first steps to successful Inbound Marketing. Because traditional marketing will never be the same. It will no longer get you ‘there’. If you want to move your business forward, then you will need to focus on what you’re doing online. Here are some tips to help you get started.

Own Your Own Website
There is nothing more important than owning your own website. It’s your basecamp. The place that all your social media efforts revolve around. The place where all your communications should originate from -and end up at.

Location, location, location!
Now more than ever location matters. Whether it’s a busy street corner or a hard to find hole in the wall, getting your spot on the map right is vital. My recommendation is first things, first. Can people find you? If you’re a restaurant, hotel or auto repair shop, then start by registering your address and details on Google Places. This will literally, put you on the map.

Google Places http://www.google.com/help/places/index.html

Get Found
Make it easy for others to find your website (you do have a website, right?) by adding it to these most popular search engines, as listed below. Yes, all of them. This will allow the search engines to find you without waiting for them to ‘crawl’ your site. Being proactive on this is a good thing.Socialnomics

Google – http://www.google.com/addurl/?continue=/addurl
Bing- http://www.bing.com/webmaster/SubmitSitePage.aspx
Yahoo! Local – http://listings.local.yahoo.com/
Yelp! http://www.yelp.com/business?country=US

Consider these:
__Craigslist- http://yourcity.craigslist.org/
__Here is a link where you can submit your site to MANY places:
http://www.locallytype.com/pages/submit.htm

Next steps
For all businesses, the top things that you need to do is establish a presence on Facebook, Twitter, Google+ and start a blog. For hospitality businesses, include TripAdvisor in that equation. Put it at the top of the list.
I’ll cover those in future articles. Stay tuned!