Rethink Your Guest Review Strategy

Sterling Ridge Resort Comments

It’s time to think outside of the TripAdvisor box with Facebook, GooglePlus and Pinterest Reviews –and guest interaction on YOUR WEBSITE. Oh, we all know how important TA is –and its an easy review mechanism. BUT! Did you know that asking guests to leave a review on TripAdvisor is leaving your lodging property vulnerable? If…

Read More

Travel Planning With Facebook

Watch out TripAdvisor, travel planning with Facebook might just catch on. Their new Graph Search, is a little known tool that could come in handy for your next trip. You can add a search like “Friends that have traveled to Chicago, Ill” and receive a whole page of suggestions based on your friends’ travels. I…

Read More

10 Alternatives to TripAdvisor Connect

This is the final part of our 4-part series. Our first 3 articles focused on how TripAdvisor Connnect is likely to impact the marketing plans of independent hotels and lodging properties. Now, it’s time to look at alternatives to TripAdvisor Connect. Of course, there are many things one can do instead of placing your business at…

Read More

Choosing a TripAdvisor Connect Internet Booking Engine


A prerequisite to launching a TripAdvisor Connect campaign is having an approved TripAdvisor Connect Internet Booking Engine (IBE) on your lodging property’s website. An Internet Booking Engine (IBE) allows your guests to review room and amenity details and browse availability. After they have made a choice, they are able to book directly on your site’s secure…

Read More

A Likely TripAdvisor Connect Scenario

ROI of TripAdvisor Connect

Let’s cut through all the noise of the upcoming TripAdvisor Connect announcement with a real life example of a likely TripAdvisor Connect scenario. In last week’s post, Rolling Out TripAdvisor Connect, we dissected the FAQ posted by Trip Advisor and speculated a bit on what’s to come based on what industry insiders are discussing. What will…

Read More