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More Help to Parents – Focus on the Boys

Boys are 4x more likely to have ADHD than girls

Click on above link, not image for video

For this Saturday Morning’s Post on Social Energizer, I’m back to the Ted Talks assortment of nourishing online experiences for the mind. Ali Carr-Chellman: Gaming to re-engage boys in learning focuses on why so many boys are tuning out of school. How modern culture has changed and simply left boys behind. A correction is greatly needed to restore the balance. Girls are moving far ahead of boys in every scholastic area. But that is not the focus of this discussion, girls need help, too. The issue at hand is finding what is needed to help boys realign with society and it’s challenges. Challenges with expectations and rules that have changed since their fathers were raised.

The video, featuring Ali Carr-Chellman, explains why that imbalance has occurred and why fixing it is so important. She lists three things that are causing boys to feel alienated and confused when it comes to social norms, namely: zero tolerance policies, lack of male presence in schools, and a compression of the curriculum.

Once put so simply, it all makes sense. When you look at the early life stories of so many of today’s boys you often hear stories of various problems regarding social interactions and school progress. These scenarios are, in fact, being played out all across America. Probably with a child you know.

I hope you find the ‘best of the net’ on Social Energizer’s Saturday Morning’s Post helpful. If you do and would like to receive it automatically, please sign up by selecting the subscribe link or following us on Facebook or Twitter.

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.

We do this by integrating inbound marketing techniques into each businesses’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

How to Use Facebook as a Meeting Platform and Intranet

Have you ever been asked to create a large-scale sales campaign, but NOT given the budget for delivering it into everyone’s hands?

Or maybe, you own a small business and you wish there was a way to pool knowledge among other small business owners who share issues similar to yours.

Check out Facebook Groups

It is an often-overlooked tool, which businesses can readily use to bridge the gap in communicating between various audiences in many ways. It can provide an efficient, affordable and interactive means of content distribution. No more USB drives or CDs to deliver to your business’ many locations to kick off a training or launch your net sales campaign.Facebook Group Help page

Simply open a group from your personal profile. Set your visibility to “secret or closed.” Invite your members and get down to business. That’s all there is to it, and it’s FREE.

What types of things could you discuss? Well, certainly not salaries. Everyone knows that’s taboo, right? But here are a few useful ideas that almost anyone could benefit from:

  • Trends in your industry
  • Tips and tricks of the trade
  • Tutorials
  • Events that relate to specific positions and interests
  • Templates for thank you letters, apology letters, etc.
  • Common industry information
  • Who’s who in the industry
  • Lead-sharing
  • Electronic tools, like calculators that show break-even, etc.
  • Relevant fun facts and other tidbits that can warm up the coldest lead

Why not give it a try? It’s free, scalable and allows you to control whomever is invited. Content can quickly and easily be removed. And Facebook Groups allows participants to interact without the epense of meeting at a specific destination.

What do you think? Could this be the location of your annual meeting this year? Or maybe it just organizes the details for that meeting. How could using Facebook groups help your business?

Let me know if this was helpful, I’d love to hear from you.

CALL US FOR YOUR INBOUND MARKETING & MARKETING TECHNOLOGY OPTIMIZATION NEEDS!

Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mi.

We do this by integrating inbound marketing techniques into each businesses’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.

We invite you to comment and rate each blog, so we can ever improve our offerings to you.

 

Help to Parents -A Social Media Solution

Four Parenting Taboos

Click on link, not image for video

Without a doubt my favorite online nourishment comes from TED Talks. TED is a small nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, Design. It grows larger and more worthwhile everyday.

For this Saturday Morning’s Post on Social Energizer, I have found a video that I would have loved to have seen years ago, when we were raising our children. I am posting this today to help several of my friends that have small children. They seem to struggle with raising these precious things called children, all without an instructions manual.

If you are a parent with small kids, you will find this priceless. If you have grown children, you will experience an A-Ha! moment. If you do not have kids and/or are thinking of having kids, you’ll want to watch this. It will either solidify what you were already thinking or it might change your mind.

So here is your instructions manual, just click on the link below to view the video. Enjoy!
Lets talk parenting taboos: Rufus Griscom + Alisa Volkman

Was this useful? I’d love to hear your comments.

Online FREE, the new Tchochtke

Dog vs Man Danceoff

To view video, click on link below

Henry Ford once said, “The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed.” In today’s inbound marketing terms, this could be the new Holy Grail. Business owners successful at providing the right balance of online FREE content and services are most likely to entice and solidify their customers. This strategy is called a pull strategy and means you are pulling customers, not pushing them to buy your product or service.

Yes, I said FREE content and services. Free, as in no cost. Zip, Zilch, Nada, No dinaro. You all know where I’m going with this, don’t you? Here’s my short list:

  • Facebook
  • Twitter
  • Linked In
  • Google
  • Yahoo
  • YouTube
  • WordPress.com
  • Yelp
  • Webinars
  • e-books
  • surveys
  • data charts
  • content (blogs)
  • Farmville
  • Mafia Wars

You get the idea. In 2011 terms, they’re the new tchotchke.

We spend countless hours online; checking this, reading that, playing those favorite free games and watching dog-vs-man-danceoff.htm.

It’s easy to understand why WE do this, but why are THEY, a.k.a. businesses, doing it? Why is this happening? Why would businesses give it all away for free?

It’s all in the Pull Strategy

As businesses move from Old School marketing methods like advertising to Inbound Marketing there is a change from push to pull. Instead of pushing a message, social media can pull customers to your business. The heart of this new successful strategy focuses on understanding the behaviors of today’s consumer. The online world is being developed as a “warm and fuzzy” place where businesses offer free advice, content, services, and games; and come together in a sense of community. It is where people go first for consumer information, and increasingly where they make a purchase, and begin to advocate for a product, service, business, or brand they like.

This pull strategy proves to be much more effective than the traditional push approach. Why? Because who doesn’t like free stuff?

How about you? You can continue to receive this blog FREE by clicking on ‘By Email’ in the top right corner of this page and subscribing to the Social Energizer blog. Feedburner will have you decode a scrambled word and then click on a link they send to your email. That’s all there is to it.

20 Things That Became Obsolete This Decade

I came across an interesting article on The Huffington Post today. They note that, “Since 2000, we’ve gained iPods and iPads, Travelocity and Twitter, Facebook and Foursquare, BlackBerry smartphones and Android devices, Xboxes and Wiis, among many other new services, sites, and electronics. We’re now poking, tweeting, Googling, and Skyping.”technology

Just as new things become popular and mainstream, some things eventually fade as society and technology changes. Here are 20 things that are now considered obsolete. See the full story for their explanation and to vote for your favorite ‘obsolete’ item.

  • VCRs And VHS Tapes
  • Travel Agents
  • The Separation Between Work Life And Personal Life
  • Forgetting
  • Bookstores
  • Watches
  • Phone Sex Via 1-900 Numbers
  • Maps
  • Calling
  • Classifieds In Newspapers
  • Dial-Up Internet
  • Encyclopedias
  • CDs
  • Landline Phones
  • Film (And Film Cameras)
  • Yellow Pages And Address Books
  • Catalogs
  • Fax Machines
  • Wires
  • Hand-Written Letters

I can think of a few more like: newspapers, phone books and non-computerized car keys that cost less than $5 each. Can you think of a few? Do you agree with the list above? How is social media pushing these changes to happen more quickly?

RFID enables new Pickpockets for 2011 and beyond

During this busy holiday season I came across this story that may be one of the most intriguing underreported stories of 2010. The reason I feel it’s important to mention is the potential threat it poses to your identity in the coming years. This story from WREG in Memphis, TN. tells how the new RFID (Radio Frequency Indentification)chips embedded in new passports, credit and debit cards are susceptible to identity theft. Armed with a $100 credit card reader and a notebook computer, thieves can simply walk past you in the mall or along the street and swipe your information. Although, police departments are not yet finding actual cases of these crimes, experts feel that they may be underreported and untraceable to where the actual ‘theft’ occurred.

Watch the video here:

http://www.wreg.com/news/wreg-electronic-pickpocketing-story,0,6564458.story

My problem with this story is that a company that sells the special sleeve or wallet presents the ‘expert’ advice. That seems to be the problem voiced by WREG news’ viewers as well. These RFID ‘shields’, starting at about $20 each, seem a bit expensive for what seems to be a pretty simple, unappealing case to keep your credit cards or passport in.

I started looking into it a bit and was happy to find that these can be made at home by one of everyone’s all time favorite materials -duct tape! The other secret ‘key’ ingredient? Aluminum foil! That’s right, why buy an expensive sleeve when you can make one for about a dollar with stuff you have around the house. Here are the instructions on how to make them at home with the patterns. I think with a little ingenuity you may even be able to make a more appealing wallet for what, maybe two dollars? Just for fun, pick out your favorite colored duct tape, make a wallet that a science fiction fanatic would be proud of and keep your personal info where it belongs –safe from identity thieves!

Salute to Lake Superior State University 2011 List of Banished Words

In 1977, one year after Lake Superior State University Public Relations Director W.T. (Bill) Rabe released the first “banished words list,” he said that the international reaction from news media and the public told him “it would go on forever.”

Forever may be stretching it, but the annual List of Words Banished from the Queen’s English for Mis-Use, Over-Use and General Uselessness has been going strong since New Year’s Day 1976 and shows no signs of stopping. People from around the world have nominated hundreds of words and phrases such as “you know,” “user friendly,” “at this point in time,” and “have a nice day,” to be purged from the language.buzzwords

And now, here’s a look at the 2011 list. Get ready for the “wow factor!” It’s full of “epic” “a-ha moments” that are sure to “viral.” It’s a no-“fail” list that you’ll be “facebooking” and “googling” with your “BFFs.” “Just sayin’.”

2011 Banished Buzzwords

Viral- Often used to describe the spreading of items on the Internet i.e. ‘The video went viral.’ It is overused. Jim Cance, Plainwell, Mich.

Epic- More than one nominator says the use of ‘epic’ has become an epic annoyance. Kim U., Des Moines, Iowa.

Fail- One nominator says, “what originally may have been a term for a stockbroker’s default is now abused by today’s youth as virtually any kind of ‘failure.’ Whether it is someone tripping, a car accident, a costumed character scaring the living daylights out a kid, or just a poor choice in fashion, these people drive me crazy thinking that anything that is a mistake is a ‘fail.’

Wow Factor- This buzzword is served up with a heaping of cliché factor and a side order of irritation. Dan Muldoon, Omaha, Neb.

A-Ha Moment- All this means is a point at which you understand something or something becomes clearer. Why can’t you just say that? Audrey Mayo, Killeen, Tex.

Back Story- This should be on the list of words that don’t need to exist because a perfectly good word has been used for years. In this case, the word is ‘history,’ or, for those who must be weaned, ‘story. Jeff Williams, Sherwood, Ariz.

BFF- These chicks call each other BFF (Best Friends Forever) and it lasts about 10 minutes. Clare Rabe Forgach, Ft. Collins, Colo.

Man Up- A stupid phrase when directed at men. Even more stupid when directed at a woman, as in ‘Alexis, you need to man up and join that Pilates class!’ Sherry Edwards, Clarkston, Mich.

Refudiate- Adding this word to the English language simply because a part-time politician lacks a spell checker on her cell phone is an action that needs to be repudiated.” Dale Humphreys, Muskegon, Mich.

Mama Grizzlies- Unless you are referring to a scientific study of Ursus arctos horribilis , this analogy of right-wing female politicians should rest in peace.” Mark Carlson, Sault Ste. Marie, Mich.

The American People- No one in Washington can pontificate for more than two sentences without using it. Beyond overuse, these people imply that ‘the American people’ want/expect/demand all the same things. They don’t.” Dick Hilker, Loveland, Colo.

I’m just Sayin’- I’m just sayin’…’I’m not sayin”’…Actually, you ARE saying…A watered-down version of what I just said or intended to say….SAY what you are saying. DON’T SAY what you aren’t saying.” Julio Appling, Vancouver, Wash.

Facebook / Google as verbs- Facebook is a great, addicting website. Google is a great search engine. However, their use as verbs causes some deep problems. As bad as they are, the trend can only get worse, i.e. ‘I’m going to Twitter a few people, then Yahoo the movie listings and maybe Amazon a book or two.” Jordan of Waterloo, Ont.

Live Life to the Fullest- It’s an absurdity followed by a redundancy. First, things are full or they’re not; there is no fullest. Second, ‘live life’ is redundant. Finally, the expression is nauseatingly overused. What’s wrong with enjoying life fully or completely? The phrase makes me gag. I’m surprised it hasn’t appeared on the list before. Sylvia Hall, Williamsport, Penn.

 

For the story and complete banished word list go to: http://bit.ly/eycUHB

 

LSSU accepts nominations for the banished-words list throughout the year. To submit your nomination for the 2012 list, go to http://www.lssu.edu/banished/submit_word.php.


Even Santa likes Social Media

It’s got to be good if Santa likes it. The phenomenon of social media continues into a Christmas-decorated living room near you. Social media are now part of celebrating Santa’s annual visit to children near and far.Santa

Mashable has just posted “9 Ways to Connect With Santa on the Web” so kids can get in touch with Old Saint Nick. Services range from Santa emails to tracking his sleigh in the skies as he delivers presents around the globe. It’s just one more instance of how Social Media pervades our private lives and provides businesses with ways of engaging their customers.

In the true spirit of Christmas giving, most of these services are free and can be found at http://www.emailSanta.com/.

And what do you give in exchange? Your gift is personal contact information and permission to market to you and your little ones.

YouTube Rewind 2010 – The Top 10 List in Links

Here’s the top watched YouTube video mashup from this year. There is no doubt about the power of video in social media… and it’s fun, too.

[youtube=http://www.youtube.com/watch?v=UFnXm6cjGwU&w=640&h=390]

Could your video go viral?

Viral videos are what many business people dream of when beginning their Inbound Marketing strategy, sometimes with unrealistic expectations. Ensuring that a video of yours goes viral is impossible, but understanding their makeup, allows you to set it up for the possibility. By their nature, viral videos follow the pattern of a rapid increase of views, a couple of days with a very high number of views, and then a gentle decrease that can generate many daily views for a long period of time. Not surprisingly, the comments on these videos run pretty much the same pattern, engaging people at very high levels.

In case, you missed any of these during the year, pick a link to follow the full version now. My favorite is “This Too Shall Pass OK Go”. I love Rube Goldberg machines even more than the Old Spice guy.

Top 10  (in order, by most watched)

#1: Bed Intruder Song – http://bit.ly/hM9GKI
#2: Tik Tok Kesha Parody – http://bit.ly/gGkGDE
#3: Greyson Chance ‘Paparazzi’ – http://bit.ly/gDDvut
#4: Annoying Orange Wazzup – http://bit.ly/hBT1cm
#5: The Man Your Man Could Smell Like (Old Spice)- http://bit.ly/dDXy35
#6: Giant Double Rainbow – http://bit.ly/hpKOQo
#7: This Too Shall Pass OK Go – http://bit.ly/gdMRgr
#8: The Twilight Saga Eclipse Trailer – http://bit.ly/fEq0iG
#9: Jimmy Surprises Bieber Fan – http://bit.ly/i4QqGH
#10: Gymkhana Three, Part 2 – http://bit.ly/gnBZws

Top 10  (in order, by appearance in the mashup)

• The Man Your Man Could Smell Like (Old Spice)- http://bit.ly/dDXy35
• Giant Double Rainbow – http://bit.ly/hpKOQ
• The Twilight Saga Eclipse Trailer – http://bit.ly/fEq0iG
• Jimmy Surprises Bieber Fan – http://bit.ly/i4QqGH
• Gymkhana Three, Part 2 – http://bit.ly/gnBZws
• Annoying Orange Wazzup – http://bit.ly/hBT1cm
• Bed Intruder Song – http://bit.ly/hM9GKI
• Tik Tok Kesha Parody – http://bit.ly/gGkGDE
• Greyson Chance ‘Paparazzi’ – http://bit.ly/gDDvut
• This Too Shall Pass OK Go – http://bit.ly/gdMRgr

Do videos fit into your marketing mix? Give me a call to find out if they could.

Scrooge Strikes e-Commerce Small Business

Is Network TV the Scrooge?
This Christmas season, it seems like every network TV news personality is reporting that online sales are booming. On Cyber-Monday, Becky Worley of Good Morning America said that online sales are up significantly this year. Technically, that’s true. That is, if you are Amazon, Walmart or Best Buy.

e-Commerce: Not for the Little GuyChristmas Cancelled for Small Business
Unfortunately, small to mid-size e-tailers have actually lost ground according to ComScore’s latest Cyber Monday report. Although, they reported a 12% overall increase in total consumer online spending, when you break it down the big box stores increased their sales 20%, while small-medium businesses experienced a 4% loss compared to 2009 spending.

Why do the Big Boys get the Attention?
Two reasons. One, the big boys can afford to lure shoppers with deep discounts and attention-grabbing promotions. In doing so, they grab market share from the online ‘mom & pops’, who thought the internet provided a new path to successful marketing. Two, network TV news keeps its focus on its customers: those big box stores who are their biggest advertisers this time of year.  ABC’s Becky Worley delivered her “news” report live from the floor of Amazon.com’s Phoenix distribution and shipping center.  Her story focused on Amazon’s deal of the day and other online retailers like Home Depot. If economic growth comes from small to medium-sized businesses, isn’t it time journalists paid more attention to them?

As Tiny Tim waits to see what’s in store for him this Christmas, remember small and medium-sized businesses are the ones that bring handcrafted, quality craftsmanship, made in America items to market. These are often gifts that last a lifetime.

Buy from someone ‘small’ today. There’s still time to shop!