Strategy
Additional Revenue Model for Hotels
Catalin calls this hotel strategy The Catwalk Concept. It is fundamentally an additional revenue model for hotels that uses the concept of sponsoring brands that may be used within the hotel. Excerpt from Catalin at Cain: “A branded hotel can take three specific steps to capitalise on this opportunity: First, conduct research to identify specific brands…
Read More5 Stages of Choosing Travel
The travel outlook is positive, and with the rise of mobile, social and video behaviors, we are now seeing seeing travelers move through five key stages of travel. Here are some insights within each stage: Dreaming: 68% of business travelers watch travel-related online videos. Among them, 68% are thinking about a trip. Planning: The average…
Read More20 Entrepreneurial Insights for Success
Running a small business can be a lonely thing and getting good advice is key. Sometimes just knowing what’s worth pursuing or not is all you need. Sometimes it’s just getting started. Here’s a list of short and simple advice for entrepreneurs given by entrepreneurs. Establish a strong network –whether it’s friends or people you…
Read MoreWord-Of-Mouth Marketing Online –Equals Healthy Sales
Small and medium-sized business owners, you know how vital it is to the health of your business that you make a great impression with all of your customers, who then, of course, tell their friends. Plain and simple that’s word-of-mouth advertising. Undeniably, it’s the best way of introducing your business to potential new customers and…
Read MoreWisconsin’s Herb Kohl on Monopoly-Busting Google
This just in… Herb Kohl’s office released this press release yesterday. Below are excerpts from his Opening Statement Of U.S. Senator Herb Kohl For The Of Hearing, “The Power Of Google: Serving Consumers Or Threatening Competition?” “The basic premise of Google at its founding was that it would build an unbiased search engine — that…
Read MoreI Plus-one’d That Story, The New Verb
I’m predicting ‘plus one’ will become 2011’s new noun-to-verb crossover. A few years ago, it was ‘I googled it’. Today, it’s +1 –as a verb. Pretty soon you’ll be hearing, “I read that and ‘plus one’d’ it.” What is the new Google +1? It is sort of like the Facebook ‘Like’ button, but with a…
Read MoreSpam, Not The Ham. How Do You Recognize It?
Do you always know if and when you’re being spammed? Sometimes, it’s hard to tell. It has become so prevalent in our daily lives that I am writing a 4-part series, starting this week on spam, what it is, how do you recognize it and what are the best ways to manage it. First, what…
Read MoreMake People See Your ‘It’, A 5-Step Approach
Here’s a short story on innovation from Seth Godin that I’d like to share. It brings home what we do and why it matters. The sad, true tale of Otto Rohwedder Otto Rohwedder invented sliced bread. He focused, like most inventers did, on the patent part and the making part. The thing about the invention…
Read More5 Social Media Must Haves
Here are the 5 things every business must do to build a community online and bring in clients via social media. 1. Website It’s your web basecamp, start here. photo © 2006 Grant Kwok | more info (via: Wylio) 2. Blog, forum, or some way of delivering active audience-focused content. I have a few clients…
Read MoreThe Pluses and Pitfalls of Partnerships
Many entrepreneurs and startups would never have been formed if it weren’t for partnerships –as in dual ownership of a business entity. Many depend on one partner contributing capital, while the other contributes intellectual capital; some depend on complementary skill sets, some depend on sharing time spent working on the business and multiplying what working…
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