Social Media
How Small Businesses Get the Most from Social Media
Just how are small businesses using social media? What level of online presence should you have? One way to start is to review what other small business owners are doing and model it after them. Once again our friends at Mashable! have provided some insights in their latest Infographics report. In a nutshell, here’s what…
Read MoreSEO Explained through Analogies
SEO (Search Engine Optimization) can be daunting stuff. It’s the sort of topic that makes one’s eyes glass over and can put the worst insomniacs to sleep. BUT it is one of the four most important elements to Inbound Marketing and is often not understood. Many consider it the magic behind the curtain. It is…
Read MoreMy Favorite Post for Today’s Entrepreneurs
I found this article to hit the nail on the head. Take a look at where you are and what lies ahead. Introspection is always good. The right mindset is better. And I’ll add Action is vital. The Cowardly Lion’s Guide to Conquering Your Entrepreneurial Fears The ‘close’ to this article is worth repeating, here’s…
Read MoreTGIF Friday Freebie The iPhone iPad Touch and more
Hello everyone, I usually don’t post on Fridays, but I came across this cute story and I couldn’t resist. It doesn’t exactly fit into the Social Energizer social media plan, so I decided to make another category – TGIF Friday Freebies. A place for the real light stuff. Everyone needs ‘light’ by Friday. I’m not…
Read MoreDispatches from Blogistan, A Book Review
Described in the subtitle as “a travel guide for the modern blogger,” Suzanne Stefanac’s book, Dispatches from Blogistan, is worth reading whether you are a blogger or not. This is not so much a how-to book as it is a why-to-blog book. The first two chapters offer a new take on the history of communications. And…
Read MoreU.S. Army Launches Social Media Handbook
Just a short post this morning. I found this interesting from our friends at Mashable. It’s a story of how the Army has created and is distributing a handbook to all army personnel and their families on how to handle social media. Mashable says that, “The new social media handbook provides additional tips and best practices,…
Read MoreChris Brogans- What is the Focus and Purpose of Your Blog
I was digging through some of my archives and came across this article from Chris Brogan, one of my favorite thought leaders in the social media arena. It is about the focus and purpose of your blog. Chris starts by suggesting that you, “Ask yourself that question: what is the focus and the purpose of my…
Read MoreOnline FREE, the new Tchochtke
Henry Ford once said, “The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed.” In today’s inbound marketing terms, this could be the new Holy Grail. Business owners successful at providing…
Read MoreKnow Your Customer’s Customer
One of the basic principles of customer satisfaction is to understand and know your customer’s customer. It is something so simple, and yet sometimes, marketing professionals overlook this. Instead they create campaigns that fit the marketing person’s profile or fancy better than they do the customer or the customer’s customer. Whether you’re selling to a company that…
Read More10 Easy Tips for Better Blogging
Crunch time? Does it always seem like you are wondering what to write? How do you build buzz needed to pull people to your site? Here are 10 Easy Tips for Better Blogging. No doubt about it, blogging takes time and dedication. The pay-off comes when you find a good-size community that interacts with your site…
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