First Steps to Successful Inbound Marketing
So, you’ve watched Socialnomics with Eric Qualman and now you ‘get it’.
Haven’t seen it yet? Here it is again.
Now, you’re ready to begin the first steps to successful Inbound Marketing. Because traditional marketing will never be the same. It will no longer get you ‘there’. If you want to move your business forward, then you will need to focus on what you’re doing online. Here are some tips to help you get started.
Own Your Own Website
There is nothing more important than owning your own website. It’s your basecamp. The place that all your social media efforts revolve around. The place where all your communications should originate from -and end up at.
Location, location, location!
Now more than ever location matters. Whether it’s a busy street corner or a hard to find hole in the wall, getting your spot on the map right is vital. My recommendation is first things, first. Can people find you? If you’re a restaurant, hotel or auto repair shop, then start by registering your address and details on Google Places. This will literally, put you on the map.
Google Places http://www.google.com/help/places/index.html
Make it easy for others to find your website (you do have a website, right?) by adding it to these most popular search engines, as listed below. Yes, all of them. This will allow the search engines to find you without waiting for them to ‘crawl’ your site. Being proactive on this is a good thing.
Google – http://www.google.com/addurl/?continue=/addurl
Yahoo! Local – http://listings.local.yahoo.com/
__Here is a link where you can submit your site to MANY places:
For all businesses, the top things that you need to do is establish a presence on Facebook, Twitter, Google+ and start a blog. For hospitality businesses, include TripAdvisor in that equation. Put it at the top of the list.
I’ll cover those in future articles. Stay tuned!