Are women leading the growth of the next big Internet thing? The answer is an enthusiastic ‘yes’. Pinterest is catching on fast among women. And why not? Haven’t women always been the ones to cut recipes out of magazines, save pictures for wedding planning, and pass on their favorite sayings? Internet sensations all have one thing in common. They take advantage of long-standing habits and interests of things that people do offline and find a way to automate it online -in a very appealing, often addictive way. With a good setup and a lot of luck, it turns viral. Facebook used this simple formula, now Pinterest has, too.
What is Pinterest?
Pinterest is self-described as a virtual pin-up board. While surfing the Internet, users can ‘pin’ images that catch their attention and save them to their personal boards. It’s a great way of keeping track of the flooding impressions made every time one searches the net. How many times, while looking for something specific, do you come across an image or an idea that answers a different question you were wondering about? Pinterest makes it easy to keep track; just ‘pin it’ for later examination.
By virtue of its design, Pinterest piggybacks on Facebook. You need to have, and be logged in, to a Facebook account, then you enter Pinterest. Joining this way brings along all your Facebook friends, who see that you’re on Pinterest, and then of course they join, too. This social networking engine creates opportunities for sharing at a more intimate level than Facebook, which tends to be a bit more broadcasting-like. Pinterest is like inviting someone into your home. See the difference?
Is Pinterest Only for Women?
Will Pinterest interest men? So far, men have been slow at adapting, but I think that’s because the current content appeals mostly to women. To see my point, search on Pinterest for ‘fish’ or ‘trophy deer’. You’ll see that it’s not exactly ‘Man land’. Maybe that’s ok. But as men begin to use Pinterest, if they do, and ‘pin’ their interests, we’ll see more pics of trophy deer, monster fish and skimpy bikinis. Pinterest has lots of potential of becoming a classic man’s bragging wall, complete with pics of themselves with their latest kill or catch.
Pinterest for Travel
Watch for travel to become a hot topic on Pinterest. The largest buying demographic for travel is women. Imagery and social networking aspects have proven to be the strongest driver of travel purchases. It all adds up to a new powerful promotion tool for hotels and leisure-focused businesses. I’ve started pinning images from travel sites I’ve created, Posada Yum Kin and RelaxWisconsin.com on my board (full-disclosure). They are getting attention thanks to Pinterest.
Like Google+, Pinterest new users need to be ‘invited’. So, how do you get an invitiation? Leave a comment on this post and I will send you an invite. For a great ‘How to’ on signing up for Pinterest, check out Megan Tietz’ blog on Sorta Crunchy.
I’m not sure anyone really cares, but it’s good to know that Pinterest has been receiving a little heat for “non-transparent advertising methods”- gasp. Hey, everyone needs to make money, but it’s becoming more and more important that users know when ‘their content’ is being commercialized. How does that happen? After a user pins an image, Pinterest tags the images with links to marketing affiliates like eBay, Amazon and so on. If someone clicks on the image (which now in effect has become an ‘ad’), then they will be sent to the linking site. Pinterest makes money when people click and/or buy product. Read more on that at LLSocial.com.
This has been Social Energizer’s Saturday Morning Post, a less business oriented, more personally related edition than our blog that is offered during the week. Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their visibility online.
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