Marketing Technology Optimization
Choosing a TripAdvisor Connect Internet Booking Engine
A prerequisite to launching a TripAdvisor Connect campaign is having an approved TripAdvisor Connect Internet Booking Engine (IBE) on your lodging property’s website. An Internet Booking Engine (IBE) allows your guests to review room and amenity details and browse availability. After they have made a choice, they are able to book directly on your site’s secure…
Read MoreStringHub –Where Educators, Students and Startups Meet
Article first published as StringHub –Where Educators, Students and Startups Meet on Technorati. As a guest writer, Technorati published my first article last week, which is shown below. I found it a great compliment to be asked to write for Tehnorati. After all, Technorati, the very first search engine for blogs, is considered the gold standard,…
Read MorePart Four – How do I know I’m not ‘spamming’? I’m just trying to promote my blog
Hopefully last week’s post didn’t make you stay awake at night wondering if you, too, were a spammer. When you leave comments on someone else’s blog how do you know it’s not spam? You can rest easy if you are leaving thoughtful comments on blogs that match or at least have something to do with…
Read MorePart Three – Sorting Out Spam Comments in your Blog
What a thrill it is to get people commenting on your blog. That’s how it works, right? People from all over the world will discover your writing talents, appreciate your knowledge on a certain subject and leave comments. That is what all of us engaging in the social media world have all been promised, right?…
Read MorePart Two – Spam on Social Networks
Recently I got scam-spammed on Facebook by reposting an entry on Amy Winehouse’s death stating that it was getting more media attention than several soldiers who were killed in action. I should know better, right? Maybe you saw it, too? Oops. Sorry! How did I find out? Shortly after I posted, I received an email…
Read MoreSpam, Not The Ham. How Do You Recognize It?
Do you always know if and when you’re being spammed? Sometimes, it’s hard to tell. It has become so prevalent in our daily lives that I am writing a 4-part series, starting this week on spam, what it is, how do you recognize it and what are the best ways to manage it. First, what…
Read MoreComputer Tips and Tricks for Cool Social Media Moves
During a recent ‘work session’ with a client, an important discovery was made. Many people do not use their computers as efficiently as they could. Really. Today’s blog may be a bit passé for some of you and you’re welcome to join us back on another day. Thanks for stopping by (you’re still allowed to…
Read MoreTwitter – The art of tweets, follows and hashtags
If social media were a three legged stool, then a business website, Facebook site and Twitter account would be the legs of that stool. For businesses wanting to master the art of social media marketing, these sites must be professional looking, elegantly managed creating a seamless brand appearance. They also need to be balanced and…
Read MoreRight-Sizing Innovation for the Small Business Owner
Increasingly our world favors BIG. BIG Companies. BIG Stars. The next BIG thing. Big business seems to favor other BIG businesses, like during Christmas when ABC’s GMA seemingly supported only the online BIG Box stores, leaving small online entrepreneurs in the dust as reported in our December 8th blog, “Scrooge Strikes e-Commerce Small Business.” What…
Read MoreTop Three Trends Likely to Upset Your Social Media World
What trends will arise, perhaps even merge, and continue to change and then further impact our lives?
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